在数字化浪潮席卷的当下，企业对于创新营销与内容创作的需求日益增长，AI数字人视频制作成为众多企业关注的焦点领域。曾经，打造一个高质量的数 字人视频，不仅需要专业的技术团队，还要耗费大量的时间和资金成本，让不少企业望而却步。然而，随着技术的飞速发展，如今这一局面已被彻底改变。 企业级AI数字人视频制作的新趋势 传统数字人视频制作流程繁琐复杂，从形象设计、建模，到驱动、渲染，每一个环节都离不开专业技术人员的精心操作，且对设备和技术要求极高。这一过 程不仅耗时长久，制作成本也居高不下，使得许多中小企业难以涉足。 但如今，技术的进步带来了全新的变革。企业级AI数字人视频平台应运而生，它们凭借先进的技术架构和智能算法，实现了制作流程的简化和自动化，大 大降低了操作门槛，让更多企业能够轻松开启数字人视频制作之旅。市场上涌现了如风平AI、剪映、硅基智能等诸多优秀平台，为企业提供了丰富选择。 企业如何挑选合适的AI数字人视频平台 面对市场上众多的AI数字人视频平台，企业在选择时需综合考量多个关键因素，以确保找到最适合自身需求的解决方案。 在操作便捷性方面，风平AI等平台真正实现了"全流程自动化"，企业用户只需录入基本信息，系 ...

Core Insights - The article discusses the challenges faced by a team in short video operations due to the absence of a key member, leading to the exploration of digital human tools as a potential solution [1][3] - It emphasizes that the digital human technology has evolved to become a commercially viable product in the AI sector, particularly in short video content creation, where efficiency and cost-effectiveness are paramount [3][4] Industry Trends - The digital human technology is gaining traction as a significant operational tool for businesses and content creators, with a notable increase in adoption during major sales events like "618" on platforms like JD.com [4] - The operational costs for virtual hosts have drastically decreased, with some reports indicating that the daily operational cost for digital humans can be less than 100 yuan, making them a feasible option for continuous content generation [6] Cost and Efficiency - Traditional human-operated short videos incur costs exceeding 1,000 yuan, while digital humans can operate 24/7, theoretically allowing for unlimited video production, which is particularly advantageous for managing multiple accounts [3][4] - The article highlights that the cost of live streaming with virtual hosts has dropped to less than one-tenth of that of human hosts, showcasing the financial benefits of adopting digital human technology [4] Quality vs. Cost - There is a caution against the misconception that low-cost digital human tools are sufficient, as they may lead to higher hidden costs due to poor quality, which can negatively impact user engagement and content visibility [7][8] - The article stresses that effective digital humans should enhance content quality rather than detract from it, requiring natural expressions, accurate lip-syncing, and emotional vocal delivery [8] Tool Comparison - Various digital human tools are compared based on their pricing, features, and suitability for different user needs, with a focus on distinguishing between specialized and general-purpose tools [10][12] - The article categorizes tools into three tiers: entry-level, editing-linked, and efficiency-focused, with specific examples provided for each category [12][18] Conclusion - The final takeaway emphasizes that selecting digital human tools should prioritize quality and functionality over cost, as investing in reliable tools can prevent future expenses related to poor content performance and operational inefficiencies [27]