Workflow
风景i7纯电VAN
icon
Search documents
三年目标三级跳!图雅诺电动微卡新品如何打破增长天花板?| 头条
第一商用车网· 2025-08-02 02:09
Core Viewpoint - The collaboration between Foton's T7 electric micro truck and i7 electric VAN models is essential for addressing the diverse needs of last-mile logistics, providing a comprehensive electric solution for urban distribution [1][6]. Market Strategy and Goals - Despite a 9% decline in the overall micro truck market, the electric micro truck segment has seen a 1.5% growth, indicating strong potential in the new energy sector [3]. - Foton aims to sell 1,200 units in 2025, focusing on core markets, and expand to 5,000 units in 2026, targeting a 10% market share in the new energy micro truck segment [3]. Technological and Product Development - Foton has a 22-year history in the new energy sector, with significant milestones including the debut of new energy buses in 2008 and the largest global order of 2,000 new energy sanitation vehicles in 2012 [5]. - The newly launched i series models feature a pure electric platform that reduces energy consumption by 20% compared to traditional fuel-to-electric conversion models, catering to urban delivery users' sensitivity to energy costs [5]. Product Synergy and Market Coverage - The T7 and i7 models are designed to cover all scenarios in urban logistics, with T7 focusing on high-capacity transport and i7 catering to environments with height restrictions, such as underground parking [7][9]. - A dedicated "urban distribution network" has been established to maximize the market potential of both electric series, ensuring a clear separation from traditional fuel vehicle sales [9]. Customer-Centric Business Model - The T7 is priced starting at 67,800 yuan, and Foton offers innovative business models to alleviate initial cost burdens for users [10]. - Collaborations with industry leaders like CATL to create a "battery bank" and provide battery and vehicle leasing services significantly lower the initial investment for users [11]. - A full lifecycle value guarantee is designed to address user concerns about battery degradation and vehicle depreciation, ensuring a worry-free ownership experience [13]. Commitment to Quality and Sustainable Growth - Foton emphasizes high-quality development over price competition, focusing on product quality and customer service as foundational elements [14]. - The company aims for a total sales target of 36,000 units by 2025, leveraging the synergy of the T7 and i7 models to enhance efficiency and user experience in last-mile logistics [13][15].