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福田汽车9月销量快报:重卡“9连增” 新能源继续大涨 还有这些亮点…… | 头条
第一商用车网· 2025-10-09 02:00
Core Viewpoint - Foton Motor has demonstrated strong performance in September 2025, achieving significant growth in sales across various vehicle categories, particularly in heavy trucks and new energy vehicles, under its strategic focus on internationalization, electrification, and intelligence [1][2][10]. Sales Performance - In September 2025, Foton Motor sold 55,300 vehicles, a year-on-year increase of 6.1%, with cumulative sales exceeding 480,000 units from January to September, reflecting an 11% growth [2][11]. - The heavy truck segment is a key driver, with sales of 13,500 units in September, marking a substantial year-on-year increase of 137.4% [4][5]. - New energy vehicle sales reached 8,624 units in September, up 47.8% year-on-year, with a total of 74,300 units sold in the first nine months, representing a remarkable 113.4% increase [4][11]. Market Leadership - Foton Motor has maintained its position as the leading player in the commercial vehicle market, achieving a "nine consecutive months" sales record in 2025 [3][5]. - The company has consistently ranked first in the commercial vehicle segment since January 2025, with a market share of approximately 16.5% in September [3][4]. Heavy Truck Segment - The heavy truck business has become a core growth area for Foton Motor, with a cumulative sales volume exceeding 104,000 units by September 2025, reflecting a year-on-year increase of over 90% [6][7]. - The company has achieved "nine consecutive months" of sales growth in the heavy truck sector, significantly outperforming the overall market growth rate [6][7]. New Energy and Internationalization - Foton Motor's new energy vehicle strategy has positioned it well within the industry, with a comprehensive product matrix covering various technologies and applications [11][12]. - The internationalization strategy has yielded positive results, with overseas sales reaching 13,500 units in September and nearly 120,000 units cumulatively in 2025 [12][14]. Conclusion - Foton Motor's strategic focus on traditional energy markets, new energy, and international expansion has resulted in impressive sales performance, with the potential to achieve further milestones in the remaining months of 2025 [15].
三年目标三级跳!图雅诺电动微卡新品如何打破增长天花板?| 头条
第一商用车网· 2025-08-02 02:09
Core Viewpoint - The collaboration between Foton's T7 electric micro truck and i7 electric VAN models is essential for addressing the diverse needs of last-mile logistics, providing a comprehensive electric solution for urban distribution [1][6]. Market Strategy and Goals - Despite a 9% decline in the overall micro truck market, the electric micro truck segment has seen a 1.5% growth, indicating strong potential in the new energy sector [3]. - Foton aims to sell 1,200 units in 2025, focusing on core markets, and expand to 5,000 units in 2026, targeting a 10% market share in the new energy micro truck segment [3]. Technological and Product Development - Foton has a 22-year history in the new energy sector, with significant milestones including the debut of new energy buses in 2008 and the largest global order of 2,000 new energy sanitation vehicles in 2012 [5]. - The newly launched i series models feature a pure electric platform that reduces energy consumption by 20% compared to traditional fuel-to-electric conversion models, catering to urban delivery users' sensitivity to energy costs [5]. Product Synergy and Market Coverage - The T7 and i7 models are designed to cover all scenarios in urban logistics, with T7 focusing on high-capacity transport and i7 catering to environments with height restrictions, such as underground parking [7][9]. - A dedicated "urban distribution network" has been established to maximize the market potential of both electric series, ensuring a clear separation from traditional fuel vehicle sales [9]. Customer-Centric Business Model - The T7 is priced starting at 67,800 yuan, and Foton offers innovative business models to alleviate initial cost burdens for users [10]. - Collaborations with industry leaders like CATL to create a "battery bank" and provide battery and vehicle leasing services significantly lower the initial investment for users [11]. - A full lifecycle value guarantee is designed to address user concerns about battery degradation and vehicle depreciation, ensuring a worry-free ownership experience [13]. Commitment to Quality and Sustainable Growth - Foton emphasizes high-quality development over price competition, focusing on product quality and customer service as foundational elements [14]. - The company aims for a total sales target of 36,000 units by 2025, leveraging the synergy of the T7 and i7 models to enhance efficiency and user experience in last-mile logistics [13][15].
面对“难啃”的微卡市场,福田发起电动化猛攻
Jing Ji Guan Cha Wang· 2025-08-01 11:29
Group 1: Core Insights - Foton Motor launched a new pure electric micro truck, Kaven Ledi, aiming to penetrate the micro truck market traditionally dominated by Wuling [2] - The new energy penetration rate in the light truck market has exceeded 20%, while the micro truck market remains low at around 6% [2] - Foton's sales in the first half of the year reached 327,000 units, a year-on-year increase of 9.1%, with new energy vehicle sales exceeding 50,000 units, up 151% [3] Group 2: Market Dynamics - The micro truck market is facing growth challenges, with a projected sales decline of 31% in 2024 and a 20% decline in the first half of this year [5] - The lack of subsidies for micro trucks compared to medium and heavy trucks has led to a cautious market sentiment among customers [5] - The penetration rate of new energy in the micro truck market was only 7.2% in the first four months of this year, with sales of new energy micro trucks declining in January, March, and April [5][6] Group 3: Strategic Initiatives - Foton's new energy strategy includes a comprehensive approach covering pure electric, plug-in hybrid, and fuel cell technologies, aiming for over 50% new energy vehicle sales by 2030 [3] - The company plans to enhance its "rental + charging" business model and develop financial products to support dealers in the leasing business [4] - Foton aims to address cost issues associated with electric vehicles, claiming the Kaven Ledi can achieve a range of 300 km on a single charge with a cost of only 0.1 yuan per kilometer [6] Group 4: Target Audience and Competition - Foton is targeting younger users with the Kaven Ledi, emphasizing the "striver" concept to attract individual entrepreneurs and families [7] - The Kaven Ledi is priced starting at 99,800 yuan, while another model, the Fengjing T7, starts at 67,800 yuan, creating a product matrix [8] - Wuling remains the primary competitor in the micro truck market, holding a market share of 32.7% in the first half of the year, while Foton's share is 15.8% [8]