Core Viewpoint - Labubu, a character created by Hong Kong designer Long Jiasheng for Pop Mart, has gained immense popularity recently, driven by celebrity endorsements and effective marketing strategies, although its initial launch did not achieve immediate success [2][6][8]. Group 1: Popularity and Market Dynamics - Labubu's rise to fame was significantly influenced by BLACKPINK member Lisa, who acted as a key figure in igniting global interest [6]. - The phenomenon of trends is often led by a small elite, which can create a ripple effect, leading to widespread popularity [3][4]. - Pop Mart's strategic operations, including themed series, celebrity collaborations, and auction events, have contributed to Labubu's sustained popularity [8]. Group 2: Investment Insights - Pop Mart's stock has shown remarkable growth, with early investors potentially seeing returns exceeding 10 times their initial investment [15][16]. - Despite the company's strong performance, there are concerns regarding its high valuation, indicating that a good company does not always equate to a good stock investment [17]. - The cyclical nature of trends suggests that while Labubu is currently popular, its long-term sustainability remains uncertain, similar to past trends that have quickly faded [9][10][12].