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从“产品入华”到“生态扎根”,进博会上乳企本土合作升级
Nan Fang Du Shi Bao· 2025-11-07 10:20
Core Viewpoint - The eighth China International Import Expo (CIIE) serves as a significant platform for foreign enterprises to deepen their long-term engagement with the Chinese market, showcasing the shift from merely importing products to establishing a rooted ecosystem in China [1][6]. Group 1: Event Overview - The CIIE, held from November 5 to 10, featured 4,108 companies from 155 countries, emphasizing China's commitment to high-level opening-up [1]. - The theme of this year's expo was "New Era, Shared Future," highlighting the focus on health and nutrition in the food and agricultural products sector [1]. Group 2: a2 Milk Company Initiatives - a2 Milk Company, which has participated in the expo for eight consecutive years, signed a strategic cooperation upgrade agreement with China Agricultural Reclamation Holding Shanghai Co., Ltd., expanding their exclusive import and distribution collaboration [1]. - The agreement aims to introduce flagship products that represent a2's global innovation capabilities directly to Chinese consumers through cross-border e-commerce [1][5]. Group 3: Industry Trends and Innovations - a2 Milk Company showcased its "Family Nutrition Solutions," addressing the nutritional needs across all life stages, reflecting the industry's trend towards precision nutrition [5]. - Research on A2 protein has shown benefits in gastrointestinal comfort, cognitive support, and immune development, with products like infant formula with added HMO and senior milk powder being introduced to meet specific consumer needs [5]. Group 4: Market Confidence and Strategic Collaboration - Despite global economic uncertainties, foreign enterprises, including a2 Milk Company, express strong confidence in the Chinese market, emphasizing the importance of strategic collaboration with local partners [5][6]. - The approach of "localized innovation" combined with "global resource integration" is being adopted to meet the demands of Chinese consumers, exemplified by a2's integration of New Zealand milk with insights into local health needs [5].