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从“产品入华”到“生态扎根”,进博会上乳企本土合作升级
Nan Fang Du Shi Bao· 2025-11-07 10:20
Core Viewpoint - The eighth China International Import Expo (CIIE) serves as a significant platform for foreign enterprises to deepen their long-term engagement with the Chinese market, showcasing the shift from merely importing products to establishing a rooted ecosystem in China [1][6]. Group 1: Event Overview - The CIIE, held from November 5 to 10, featured 4,108 companies from 155 countries, emphasizing China's commitment to high-level opening-up [1]. - The theme of this year's expo was "New Era, Shared Future," highlighting the focus on health and nutrition in the food and agricultural products sector [1]. Group 2: a2 Milk Company Initiatives - a2 Milk Company, which has participated in the expo for eight consecutive years, signed a strategic cooperation upgrade agreement with China Agricultural Reclamation Holding Shanghai Co., Ltd., expanding their exclusive import and distribution collaboration [1]. - The agreement aims to introduce flagship products that represent a2's global innovation capabilities directly to Chinese consumers through cross-border e-commerce [1][5]. Group 3: Industry Trends and Innovations - a2 Milk Company showcased its "Family Nutrition Solutions," addressing the nutritional needs across all life stages, reflecting the industry's trend towards precision nutrition [5]. - Research on A2 protein has shown benefits in gastrointestinal comfort, cognitive support, and immune development, with products like infant formula with added HMO and senior milk powder being introduced to meet specific consumer needs [5]. Group 4: Market Confidence and Strategic Collaboration - Despite global economic uncertainties, foreign enterprises, including a2 Milk Company, express strong confidence in the Chinese market, emphasizing the importance of strategic collaboration with local partners [5][6]. - The approach of "localized innovation" combined with "global resource integration" is being adopted to meet the demands of Chinese consumers, exemplified by a2's integration of New Zealand milk with insights into local health needs [5].
直击进博会|a2牛奶公司携手中国农垦升级战略合作 加速高端乳品直供中国市场
中经记者 黎竹 孙吉正 上海报道 在本届进博会上,a2牛奶公司与中国农垦(集团)总公司旗下的中国农垦控股上海有限公司正式签署了 战略合作升级协议。根据协议,双方将在原有的独家进口及分销合作的基础上,进一步拓展a2新西兰原 产高端乳品中的核心品类,并将相关产品通过跨境电商渠道销售。 记者注意到,在本届进博会展台上,a2带来了覆盖婴幼儿、儿童、成年人、老年群体全年龄阶段的产品 组合。 (编辑:于海霞 审核:孙吉正 校对:颜京宁) 11月5日至10日,第八届进博会在上海举办,新西兰a2牛奶公司亮相,并借进博会窗口,于11月7日与中 国农垦控股上海有限公司再度扩容战略合作伙伴协议。 a2期待进一步推进在中国市场的高质量发展。"对a2而言,中国市场是不可替代的。在中国持续扩大高 水平对外开放的进程中,a2是参与者,也是持续受益者。"a2牛奶公司首席执行官 David Bortolussi表 示,"进博会不仅为我们提供了一个展示新产品和科研成果的窗口,更是一个与中国市场共建共享的重 要平台。八年来,我们在这里与合作伙伴共同见证科研创新成果的加速落地,也持续推进产品与服务的 全面升级。" ...