全家营养解决方案
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新西兰a2牛奶公司亮相进博会,与中国农垦合作升级
Xin Jing Bao· 2025-11-07 11:57
新京报讯(首席记者郭铁)第八届进博会期间,新西兰a2牛奶公司携"全家营养解决方案"参展,并与中国 农垦控股上海有限公司签署战略伙伴协议,扩大合作范围。 目前,基于A2型蛋白质在亲和肠胃、认知支持、母婴营养等维度的科学研究在全球持续展开,a2公司 也通过科研成果落地让其A2蛋白型乳品"从实验室走向家庭餐桌"。a2牛奶公司大中华区首席执行官黎 笑表示:"进博会见证了a2'全家营养解决方案'的诞生、完善和升级全过程。" 本届进博会上,a2牛奶公司与中国农垦控股上海有限公司签署战略合作升级协议,双方将在原有独家进 口及分销合作基础上,进一步拓展a2新西兰原产乳品中的核心品类,通过跨境电商渠道直接带到中国。 此次进博会亮相的a2紫曜HMO(母乳低聚糖)系列婴幼儿奶粉,就是双方此次合作的试点。 a2牛奶公司首席执行官David Bortolussi表示,"进博会不仅为我们提供了一个展示新产品和科研成果的 窗口,更是一个与中国市场共建共享的重要平台。八年来,我们在这里与合作伙伴共同见证科研创新成 果的加速落地,也持续推进产品与服务的全面升级。" ...
从“产品入华”到“生态扎根”,进博会上乳企本土合作升级
Nan Fang Du Shi Bao· 2025-11-07 10:20
Core Viewpoint - The eighth China International Import Expo (CIIE) serves as a significant platform for foreign enterprises to deepen their long-term engagement with the Chinese market, showcasing the shift from merely importing products to establishing a rooted ecosystem in China [1][6]. Group 1: Event Overview - The CIIE, held from November 5 to 10, featured 4,108 companies from 155 countries, emphasizing China's commitment to high-level opening-up [1]. - The theme of this year's expo was "New Era, Shared Future," highlighting the focus on health and nutrition in the food and agricultural products sector [1]. Group 2: a2 Milk Company Initiatives - a2 Milk Company, which has participated in the expo for eight consecutive years, signed a strategic cooperation upgrade agreement with China Agricultural Reclamation Holding Shanghai Co., Ltd., expanding their exclusive import and distribution collaboration [1]. - The agreement aims to introduce flagship products that represent a2's global innovation capabilities directly to Chinese consumers through cross-border e-commerce [1][5]. Group 3: Industry Trends and Innovations - a2 Milk Company showcased its "Family Nutrition Solutions," addressing the nutritional needs across all life stages, reflecting the industry's trend towards precision nutrition [5]. - Research on A2 protein has shown benefits in gastrointestinal comfort, cognitive support, and immune development, with products like infant formula with added HMO and senior milk powder being introduced to meet specific consumer needs [5]. Group 4: Market Confidence and Strategic Collaboration - Despite global economic uncertainties, foreign enterprises, including a2 Milk Company, express strong confidence in the Chinese market, emphasizing the importance of strategic collaboration with local partners [5][6]. - The approach of "localized innovation" combined with "global resource integration" is being adopted to meet the demands of Chinese consumers, exemplified by a2's integration of New Zealand milk with insights into local health needs [5].