Core Insights - The event "Diquing Fresh Journey" aims to promote the unique culinary offerings of Diquing, Yunnan, and establish a direct connection between Diquing's agricultural products and the Shanghai market [1][3] Group 1: Event Overview - The event was organized by the Diquing Prefecture Commerce Bureau and gathered nearly a hundred buyers and industry experts from Shanghai, along with over 20 representatives from Diquing enterprises [1][3] - The primary goal is to create a dedicated platform for showcasing Diquing's regional resources and to facilitate direct sales connections with high-end dining institutions and core distributors in Shanghai [3] Group 2: Cultural Significance - Diquing's unique cuisine is presented not only as a culinary experience but also as a vibrant expression of ethnic culture and history, with each dish carrying deep historical significance [3] Group 3: Product Promotion - Companies such as Shangri-La Senjinda Biological Resource Development Co., Shangri-La Saint Yak Milk Industry Co., and Shangri-La Snowy Pearl Tibetan Restaurant participated in product promotion during the event [5] Group 4: Culinary Collaboration - Top chefs from Diquing and Shanghai collaborated to create innovative dishes using local ingredients like Shangri-La matsutake mushrooms and yak meat, marking the establishment of the "Diquing Cuisine (Shanghai) R&D Center" [7] Group 5: Business Engagement - A lively business negotiation session took place, where nearly a hundred buyers from Shanghai's restaurant, retail, and e-commerce sectors engaged in practical discussions with Diquing enterprises [9] Group 6: Future Collaboration - The event symbolizes a commitment to ongoing collaboration between Diquing and Shanghai, focusing on consumer assistance, product sales connections, and joint industry development [11]

Core Viewpoint - The 2025 Shangri-La Matsutake Season series of events aims to enhance the local economy by promoting the unique matsutake mushroom industry in Diqing Prefecture, Yunnan Province, through various activities and marketing initiatives [1][2]. Group 1: Event Overview - The series of events will officially commence on July 4, 2025, in Shangri-La City, featuring seven major themed activities to promote highland specialty industries and improve cultural tourism experiences [1]. - The third Shangri-La Matsutake Forum will also take place on July 4, focusing on enhancing the brand and recognition of Shangri-La matsutake mushrooms [2]. Group 2: Marketing and Promotion Activities - From July, Diqing Prefecture will launch promotional activities to expand market channels for highland specialty products and stimulate consumption [2]. - A cultural tourism event showcasing the rich history and natural flavors of matsutake will occur in mid-July, while an exhibition and sales event for matsutake cuisine will be held in mid-August [2]. Group 3: Logistics and Transportation - Yunnan Shunfeng Express Co., Ltd. will deploy two cargo planes at Diqing Shangri-La Airport and Kunming Changshui International Airport to establish a "cold chain + high-speed rail + air" transportation model for the matsutake season [3]. - Upgrades to packaging and the addition of cold storage facilities will ensure efficient and stable quality transportation of matsutake mushrooms [3].