Core Viewpoint - The company, Cheung Kong Holdings, reported an increase in revenue but a decrease in profit for the first half of 2025, attributed to significant markdowns and promotional discounts in a weak market environment [2][4]. Financial Performance - The company recorded a revenue of approximately HKD 25.386 billion, a year-on-year increase of 15.3% [2]. - Shareholder net profit was approximately HKD 6.302 billion, a decrease of 26.2% compared to the previous year [3]. - Before property revaluation, net profit was approximately HKD 6.805 billion, reflecting a slight increase of 1.6% [3]. Property Sales - Property sales revenue reached approximately HKD 7.366 billion, a significant increase of 58.92% from HKD 4.635 billion in the same period last year [3]. - However, overall property sales revenue decreased by 2.91% to approximately HKD 1.768 billion, with Hong Kong property sales dropping by 92.91% to about HKD 74 million [4]. - The mainland market showed strong growth, with property sales revenue of approximately HKD 1.469 billion, a year-on-year increase of 106.9% [4]. Discount Strategies - The company implemented various discount promotions to stimulate sales in a sluggish market, leading to lower revenue per sale [4]. - A notable promotional campaign in the Greater Bay Area was launched, highlighting that property prices are significantly lower than in Hong Kong [5]. Land Reserves - The company's land reserves have been decreasing, with approximately 67 million square feet available for development, including 6 million square feet in Hong Kong and 58 million square feet in mainland China [6]. - The company plans to continue a cautious strategy in land acquisition, focusing on quality land for future development [7]. Future Outlook - The management indicated that several projects, including those in Singapore and Beijing, are expected to contribute profits in the second half of the year, while some projects may incur losses [7].