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全国首家三只松鼠生活馆旗舰店开业
Zhong Guo Zhi Liang Xin Wen Wang· 2025-12-02 07:37
Core Insights - The opening of the first flagship store of Three Squirrels Life Hall in Wuhu marks a significant step in the company's transformation from a snack-focused retailer to a comprehensive self-owned brand retailer [1][2] - The company aims to leverage its core advantages to expand into community new retail, emphasizing fresh and quality products [1] Company Strategy - Three Squirrels is committed to a "brand manufacturer perspective" in its retail approach, focusing on a diverse range of products while ensuring quality through a digital quality control system [1] - The Life Hall is designed as a "second kitchen" for consumers, featuring fresh produce and ready-to-eat items, enhancing the shopping experience [1] Product Offerings - The Life Hall introduces three main product series: "True Value," "True Fresh," and "True Good," with a focus on fresh produce and high-frequency essential goods [1] - The "True Fresh" series utilizes a central kitchen for daily processing and delivery of fresh fruits and meats, ensuring product freshness [1] Customer Assurance - The store guarantees that any unsatisfactory or stale products can be exchanged for fresh ones, reinforcing its commitment to quality [2] - The flagship store in Wuhu will serve as a model for future expansions, with plans to open over ten standard stores in Anhui by January 2026 [2]