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三只松鼠生活馆
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三只松鼠生活馆3天销售额超100万,零食新业态尝试多品类可能性
Cai Jing Wang· 2025-06-24 11:56
Core Insights - The company has launched its first lifestyle store in Wuhu, Anhui, achieving sales of over 1 million yuan within three days and attracting approximately 25,000 visitors [1] - The lifestyle store is defined as a full-category store that expands beyond snacks to include a wide range of products such as grains, fresh produce, and daily necessities [1] - The company aims to open 20 new lifestyle stores this year, alongside its ventures into convenience and discount stores [2] Group 1 - The lifestyle store covers over 1,000 SKUs, including fresh baked goods, beverages, and personal care products, with key offerings like Wuchang rice and fresh durians [1] - The company has established an online platform for the lifestyle store, offering local delivery options and a nationwide purchase service [2] - The company has invested 114 million yuan to acquire a 60% stake in "Squirrel Love Discount," making it a subsidiary [3] Group 2 - The company has terminated its plan to acquire control of Hunan Ailingshi due to disagreements on core terms, leading to legal action from Ailingshi's founder [3] - The founder has emphasized the company's focus on a full-category and full-channel strategy to drive growth [3] - Other snack brands are also launching new products to adapt to changing consumer preferences, indicating a competitive landscape [4]