Core Insights - The opening of the first flagship store of Three Squirrels Life Hall in Wuhu marks a significant step in the company's transformation from a snack-focused retailer to a comprehensive self-owned brand retailer [1][2] - The company aims to leverage its core advantages to expand into community new retail, emphasizing fresh and quality products [1] Company Strategy - Three Squirrels is committed to a "brand manufacturer perspective" in its retail approach, focusing on a diverse range of products while ensuring quality through a digital quality control system [1] - The Life Hall is designed as a "second kitchen" for consumers, featuring fresh produce and ready-to-eat items, enhancing the shopping experience [1] Product Offerings - The Life Hall introduces three main product series: "True Value," "True Fresh," and "True Good," with a focus on fresh produce and high-frequency essential goods [1] - The "True Fresh" series utilizes a central kitchen for daily processing and delivery of fresh fruits and meats, ensuring product freshness [1] Customer Assurance - The store guarantees that any unsatisfactory or stale products can be exchanged for fresh ones, reinforcing its commitment to quality [2] - The flagship store in Wuhu will serve as a model for future expansions, with plans to open over ten standard stores in Anhui by January 2026 [2]

人民财讯11月22日电，三只松鼠（300783）11月22日在互动平台表示，首家生活馆从6月份开业至今市 场反应良好。未来公司将持续打磨店型，纵深供应链，并率先以安徽为重点，有序开展拓店计划。 ...

Core Insights - The company has launched its first lifestyle store in Wuhu, Anhui, achieving sales of over 1 million yuan within three days and attracting approximately 25,000 visitors [1] - The lifestyle store is defined as a full-category store that expands beyond snacks to include a wide range of products such as grains, fresh produce, and daily necessities [1] - The company aims to open 20 new lifestyle stores this year, alongside its ventures into convenience and discount stores [2] Group 1 - The lifestyle store covers over 1,000 SKUs, including fresh baked goods, beverages, and personal care products, with key offerings like Wuchang rice and fresh durians [1] - The company has established an online platform for the lifestyle store, offering local delivery options and a nationwide purchase service [2] - The company has invested 114 million yuan to acquire a 60% stake in "Squirrel Love Discount," making it a subsidiary [3] Group 2 - The company has terminated its plan to acquire control of Hunan Ailingshi due to disagreements on core terms, leading to legal action from Ailingshi's founder [3] - The founder has emphasized the company's focus on a full-category and full-channel strategy to drive growth [3] - Other snack brands are also launching new products to adapt to changing consumer preferences, indicating a competitive landscape [4]