Core Viewpoint - The upcoming Chinese New Year is driving a surge in demand for various themed products, particularly those related to the Year of the Horse, as markets across China prepare for the festive season [1][4][10]. Group 1: Market Trends - In Chongqing's Yuzhong District, local markets have embraced a festive atmosphere with decorations and a variety of products themed around the Year of the Horse, attracting many consumers [1][4]. - Sales of horse-themed products have been steadily increasing since their launch, with expectations for continued high demand leading up to the New Year's Eve [7][10]. Group 2: Product Highlights - A range of creative products that blend traditional elements with modern aesthetics have been introduced, sparking a new wave of consumer interest [10]. - In Shandong's Zibo City, artisans are busy producing glass horse zodiac works, showcasing the craftsmanship involved in creating these items at high temperatures [11][13]. - The "Happy Horse" series of glass rocking horses has gained popularity among consumers, featuring designs that evoke joy and completeness [16]. Group 3: Sales Performance - In Guizhou's Tongren City, a local company has launched a series of horse-themed朱砂 (vermilion) products, which are being sold through both online and offline channels nationwide [16][19]. - One particular朱砂 product named "Horse Brings Wealth" has sold over 20,000 units, contributing to a total of more than 50,000 horse-themed products sold to date [22].