央广网北京2月14日消息 据中央广播电视总台中国之声《新闻和报纸摘要》报道，春节临近，各地 以马元素为主题的文创产品成为节日消费新宠，传统生肖文化正点燃新春经济热潮。 在河南洛阳多家博物馆的文创摊位前，融合文物元素、传统工艺与现代设计的三彩、青铜器文创， 吸引不少游客驻足挑选。 在"中国民间文化艺术（剪纸）之乡"福建南平浦城县的一家剪纸工作坊里，浦城剪纸市级代表性传 承人王旭正忙着赶制订单。 王旭：在打包的是北京的客户为马年定制的剪纸伴手礼，这个订单有三千多件。 游客郭丹琪：挑了两件我喜欢的东西，第一个是毛绒挂件，可以挂到我的包上，第二个是小马的皮 饰，现在的文创产品都挺走心的。 王旭今年新创作的《福马呈祥》剪纸作品以中国红为主色调，将奔腾的骏马嵌入福字之中，福气连 绵的寓意让文创产品供不应求。 春节临近，内蒙古锡林郭勒盟苏尼特右旗非遗工坊文化园，"非遗过大年"活动吸引市民游客沉浸式 体验毡绣、皮画、骨雕等草原非遗魅力。苏尼特传统皮画技艺代表性传承人宝然说，"马"主题作品订单 最多。 王旭：马首昂扬向上，鬃毛与尾部线条飘逸舒展，尽显龙马精神。 宝然：这些刻着草原元素的钥匙扣、挂件，冰箱贴等，外地游客也喜欢带回 ...

Group 1 - The upcoming Spring Festival is driving a surge in consumer activity, with various regions showcasing their unique products and cultural offerings [1][6][10] - In Fujian's Nanjing County, the flower market is experiencing peak sales, with over 30,000 orchid units shipped daily through online channels, supported by dedicated logistics for timely delivery [4][1] - Shandong enterprises are launching cultural products themed around the Year of the Horse, incorporating auspicious meanings that resonate well with consumers [3][7] Group 2 - Hubei's Yangxin County is hosting the first "Supply and Marketing New Year Goods Fair," creating an efficient supply chain connecting farmers, cooperatives, and consumers, enhancing local agricultural sales [6][10] - The Northeast New Fa Di agricultural supply chain center in Liaoning is acting as a major hub for distributing New Year goods across the country, facilitating the exchange of northern and southern produce [9][12] - The variety of products available for the Spring Festival is enriching the festive atmosphere, reflecting a blend of traditional and modern consumer preferences [12][10]

2月5日，中央广播电视总台与卡游正式宣布，卡游成为总台《2026年春节联欢晚会》独家卡牌合作伙伴。 这是总台春晚首次设立独家卡牌合作伙伴，既是一次国家年度盛典与新时代文创力量的深度契合，也是一次传统年味与当代趣味的温暖相遇。2026年正值农 历马年，卡游携手总台春晚创作一系列蕴含祥瑞寓意、彰显时代审美的马年典藏卡牌，也将融入春晚精彩纷呈的节目中。我们期待，这方寸之间的艺术，能 让生肖文化更可亲可感，让春晚的记忆更可触可藏；让这份"当代年礼"，既展现中国制造的精工匠意，也寄托对团圆吉祥的深情祝福。愿这份创新的文化礼 物，能陪伴全球观众，在团圆守岁之时，心意相连，共享一个充满创意与温情的中国年。 CIS 春节联欢晚会是陪伴全球华人共度团圆之夜的文化盛宴，始终致力于以"思想+艺术+技术"的融合创新，展现新时代气象，温暖每一颗团圆之心。此次与卡 游携手，不仅是总台对青春潮流文化的拥抱，更是一份面向年轻一代的春节邀约——让方寸卡牌，成为传递祝福、连接亲情、传承文化的温情纽带。 卡游作为行业领先企业，是新质生产力在文创领域的生动实践者，企业通过自主研发、智能生产，构建了覆盖卡牌、文具、毛绒等多品类的IP生态。以"文 化+ ...

Group 1 - The "Whistle" represents a cultural product from Xiaoshan, specifically a handmade tool called "Zhu Xiao," which has gained popularity on social media platforms like Douyin [2] - The development of the cultural and creative industry, along with the promotion of the "new three items" in culture, is essential for economic breakthroughs [3] - The construction of the Changlong International Aviation Re-manufacturing Center is set to begin in 2025, marking a significant step in establishing an aviation maintenance capability in Zhejiang [3] Group 2 - The focus on low-altitude economy during the two sessions highlights the need for both hardware infrastructure and soft systems to support its integration into daily life [4] - The proposal to enhance the low-altitude economy includes exploring demand-driven construction models and integrating drone applications into urban functions [4] - The shift from high-altitude to low-altitude economic strategies reflects a broader transformation in logistics, human flow, information flow, and financial flow [5] Group 3 - The discussions during the two sessions emphasized the importance of economic confidence and the cultural sector's response to challenges such as AI [5] - The reference to the "Binjiang case" illustrates the potential for Xiaoshan to experience a similar strategic opportunity through ongoing reforms [5]

1月25日，在山东省滕州市，民间艺人在制作糖画"奔马迎春"。 腊八过后就是年。在山东各地，以"马"为主题的文化创意产品正如火如荼地涌现，从博物馆的文物衍生品到非遗工坊的手作精品，从传统玩 具到现代文创，各种"马"元素产品琳琅满目，共同奏响一曲新春文化交响乐。 新华社发（李志军 摄）pagebreak 1月17日，在山东滕州博物馆文创商店，一名小朋友选购"踏马游春"文创摆件。 腊八过后就是年。在山东各地，以"马"为主题的文化创意产品正如火如荼地涌现，从博物馆的文物衍生品到非遗工坊的手作精品，从传统玩 具到现代文创，各种"马"元素产品琳琅满目，共同奏响一曲新春文化交响乐。 新华社发（李志军 摄）pagebreak 1月15日，在山东省临沂市郯城县红花镇一家中国结饰品加工企业，工作人员展示马年挂件。 腊八过后就是年。在山东各地，以"马"为主题的文化创意产品正如火如荼地涌现，从博物馆的文物衍生品到非遗工坊的手作精品，从传统玩 具到现代文创，各种"马"元素产品琳琅满目，共同奏响一曲新春文化交响乐。 新华社发（张春雷 摄）pagebreak 1月22日，在山东省荣成市石岛管理区港湾街道文化活动室，剪纸艺人刘秋白（左二）向 ...

Core Viewpoint - The upcoming Chinese New Year is driving a surge in demand for various themed products, particularly those related to the Year of the Horse, as markets across China prepare for the festive season [1][4][10]. Group 1: Market Trends - In Chongqing's Yuzhong District, local markets have embraced a festive atmosphere with decorations and a variety of products themed around the Year of the Horse, attracting many consumers [1][4]. - Sales of horse-themed products have been steadily increasing since their launch, with expectations for continued high demand leading up to the New Year's Eve [7][10]. Group 2: Product Highlights - A range of creative products that blend traditional elements with modern aesthetics have been introduced, sparking a new wave of consumer interest [10]. - In Shandong's Zibo City, artisans are busy producing glass horse zodiac works, showcasing the craftsmanship involved in creating these items at high temperatures [11][13]. - The "Happy Horse" series of glass rocking horses has gained popularity among consumers, featuring designs that evoke joy and completeness [16]. Group 3: Sales Performance - In Guizhou's Tongren City, a local company has launched a series of horse-themed朱砂 (vermilion) products, which are being sold through both online and offline channels nationwide [16][19]. - One particular朱砂 product named "Horse Brings Wealth" has sold over 20,000 units, contributing to a total of more than 50,000 horse-themed products sold to date [22].

第十届中国北京国际美术双年展近日在北京展览馆开幕，本次展览汇聚了来自近120个国家和地区的近 600件（组）作品。在本次双年展中，铜牛集团精心打造以"非遗时尚"为主题的系列文创产品，包括春 晚主题马年限量款、鸿运款围巾礼盒，以及"一马当先""彩云马上来"特色冰箱贴等衍生产品，将非遗技 艺与马年新春祝福巧妙融合，尽显老字号的创新活力。 本报记者 孙妍 摄影报道 转自：劳动午报 （来源：劳动午报） ...

（文章来源：每日经济新闻） 每经AI快讯，有投资者在投资者互动平台提问：作为海外营收占比超95%的文化出口重点企业，公司是 否会依托现有全球销售渠道，针对不同国家和地区市场特点，推出适配的AI赋能文创产品或应用解决 方案，以响应"人工智能+制造"专项行动的出海号召？ 德艺文创（300640.SZ）1月13日在投资者互动平台表示，公司始终将创意家居产品研发创新作为企业发 展的基础。公司结合自身产品体系及业务布局，利用AI等数字化智能化技术赋能产品研发设计，目前 正与相关方合作搭建基于生成式AI的文创产品研发设计平台，整合AI设计工具与数据分析能力，着重 于提升设计部门创意产出效率和质量，以AI设计创新配合公司拓展市场，确保公司设计的产品满足客 户的需求。 ...

Core Viewpoint - The "Crying Horse" figurine, initially a defective product, has unexpectedly become a top mascot for the Year of the Horse in 2026, resonating with contemporary emotional needs of young consumers [1] Group 1: Product Success - The "Crying Horse" features a unique design that contrasts with traditional auspicious zodiac products, appealing to the emotional release needs of young people facing daily pressures [1] - The figurine's popularity highlights a shift in consumer preferences towards products that reflect a range of emotions rather than just joy and celebration [1] Group 2: Market Response - Yiwu merchants quickly adapted their production lines to meet the demand for the "Crying Horse," demonstrating agility in supply chain management [1] - The commitment to maintain prices despite increased production efforts has helped convert initial hype into lasting brand loyalty [1] Group 3: Industry Insights - The success of the "Crying Horse" serves as a reminder for the cultural and creative industry that products need to connect emotionally with consumers rather than conforming to traditional aesthetic standards [1] - The phenomenon indicates a potential shift away from the homogenization seen in the zodiac cultural market, where products often rely on standard designs and themes [1]

Core Insights - The custom down jackets from various Chinese universities have become a trending item, with high demand leading to rapid sell-outs, indicating a significant cultural and consumer shift towards university-branded apparel [1][3] Group 1: Popularity and Sales - Custom down jackets from universities like Renmin University and Tsinghua University have quickly sold out, becoming fashion staples among young people [1][3] - The down jackets are priced at 899 yuan for long versions and 599 yuan for short versions, with family sets also available [1] Group 2: Quality and Design - The high sales of university down jackets are attributed to their quality, with features such as warmth, wind resistance, and water resistance being prioritized in their design [3] - Quality control measures include rigorous testing of materials, with standards for cleanliness and fluffiness set at 1000+ and 750+ respectively [3] - Innovative designs include a business casual version with subtle branding, catering to various occasions [3][4] Group 3: Market Trends and Cultural Significance - The trend of university-branded apparel is expanding, with more institutions joining the movement, reflecting a growing interest in "alma mater" fashion [5] - The popularity of these jackets is linked to the recognition and trust consumers have in prestigious universities, fostering a sense of identity and pride among alumni [6] - University cultural products serve as tangible representations of school spirit and are seen as effective tools for promoting university culture beyond campus [6]