Group 1 - The market for New Year goods is bustling as the Spring Festival approaches, with various small commodity markets in Chongqing entering a "New Year mode" featuring traditional decorations and creative products related to the Year of the Horse [1][4] - Sales of Year of the Horse themed products have been increasing steadily, with expectations for continued high demand leading up to the New Year's Eve [6][19] - A variety of creative cultural products combining traditional elements and modern aesthetics have been launched, sparking a new wave of consumer enthusiasm [6][8] Group 2 - In Shandong, a glass company is producing glass horse zodiac works, integrating traditional zodiac culture with glass-making techniques, resulting in over ten unique cultural products [8][10] - The "Happy Horse" series of glass products has gained popularity among consumers, reflecting a blend of traditional and playful design [12][14] - In Guizhou, a company has sold over 50,000 pieces of horse-themed products, indicating strong demand for these items [15][19] Group 3 - As the Spring Festival approaches, the demand for traditional decorations like Spring Festival couplets is increasing, prompting paper production companies in Anhui to ramp up production [22][28] - A paper company in Jingxian is operating multiple production lines continuously to meet the high demand for festive paper products, with an annual output value exceeding 300 million yuan [26][28] Group 4 - The sales of traditional food items, such as sticky bean buns, are rising as the festival nears, with companies in Liaoning innovating production processes to enhance efficiency and maintain quality [29][35] - A food production company has optimized its recipes to reduce sugar content by approximately 40%, with new product lines accounting for over 75% of their New Year orders and a year-on-year sales increase of about 25% [37]

Core Viewpoint - The upcoming Chinese New Year is driving a surge in demand for various themed products, particularly those related to the Year of the Horse, as markets across China prepare for the festive season [1][4][10]. Group 1: Market Trends - In Chongqing's Yuzhong District, local markets have embraced a festive atmosphere with decorations and a variety of products themed around the Year of the Horse, attracting many consumers [1][4]. - Sales of horse-themed products have been steadily increasing since their launch, with expectations for continued high demand leading up to the New Year's Eve [7][10]. Group 2: Product Highlights - A range of creative products that blend traditional elements with modern aesthetics have been introduced, sparking a new wave of consumer interest [10]. - In Shandong's Zibo City, artisans are busy producing glass horse zodiac works, showcasing the craftsmanship involved in creating these items at high temperatures [11][13]. - The "Happy Horse" series of glass rocking horses has gained popularity among consumers, featuring designs that evoke joy and completeness [16]. Group 3: Sales Performance - In Guizhou's Tongren City, a local company has launched a series of horse-themed朱砂 (vermilion) products, which are being sold through both online and offline channels nationwide [16][19]. - One particular朱砂 product named "Horse Brings Wealth" has sold over 20,000 units, contributing to a total of more than 50,000 horse-themed products sold to date [22].