连城素有"古中原文化的活化石""中国客家民俗文化之乡"之称。3个国家历史文化名村、16个中国传统村落星罗棋布，17项国家级、省级非物 质文化遗产在此薪火相传。 芷溪花灯巡游夜景 黄水林 摄 爆竹声中，连城的年味从培田古村落的青石古巷蔓延到冠豸山下的每一个角落。80余场特色民俗活动接连上演，积淀千年的客家非遗在马年新 春的烟火气中集中亮相，成为连城最鲜明的文化亮色。 正月初一，新泉镇新泉村"犁春牛"民俗率先登场，村民身着传统服饰，牵着披红挂彩的耕牛，在铿锵鼓点中踏歌而行，于田间行庄重古礼，祈 愿风调雨顺、五谷丰登。古老农耕仪式唤醒春意，也为节日注入浓浓乡土气息。与此同时，莒溪镇璧洲村传承800余年的"二月二"游灯笼活动 提前点亮，盏盏花灯映照古巷，被誉为"南宋灯笼活化石"的传统灯俗照亮了连城春节的夜空。 城乡联动，非遗不断档。四角井历史文化街区成为集中展演舞台，"连城风情"民俗巡游汇聚板凳龙、鱼灯、犁春牛等项目，一步一景，古今交 融。连城拳演武大会上，各乡镇武术队伍轮番登场，刚柔并济的拳法、威风凛凛的青狮表演赢得阵阵喝彩。庙前镇"红龙缠柱"将武术融入舞龙 技艺，红龙盘旋翻转，场面震撼。传统非遗在年轻一代传承者手 ...

"流动中国 "春潮涌 文旅活力 绘宏图 2026年马年春节,点燃文旅热潮,一幅 "文化为魂、流动为脉"的中国画卷徐徐展开。 从非遗工坊的木版年画到博物馆的马主题特 展,从长安街市的沉浸式巡游到"中国游""中 国购"的跨境奔赴,传统文化化作流动的风 景,与亿万人的出行轨迹相融,奏响了中国经 济活力澎湃的新春乐章。 a 年年有航 福 6 x ● ● -983 0 民俗. 文物与旅游场景融合,马年文创火 爆出圈,赤兔马、的卢马等主题产品深受青 睐，传统文化以年轻化、具象化的姿态，既扎 根于本土生活,也走向了世界舞台,成为假日 消费的新主角。 文旅融合的火热,更折射出中国经济的强 劲韧性与内生动力。春节假期里,酒店间夜 量、景区门票预订量同比大幅增长,入境游机 票预订量激增,"中国年味"成为全球文旅新地 标。在北京"京彩非遗游"、西安华清宮古风巡 游、天津博物馆马年特展等地,不仅有国内游 客驻足,更有越来越多外国游客穿汉服、写福 字,沉浸式感受中国文化。 0 n c @ = = 0 94 19 (G 0 10 Page 100 pl t for 25 te 191 la ha 4 th 0 dia ,705 0/7 ...

Core Viewpoint - The article highlights the transformation of traditional Chinese New Year celebrations in Beijing, integrating technology and modern cultural elements to enhance tourism and consumer engagement during the festive season [1]. Group 1: Technological Integration - Robots have become a central attraction at various temple fairs, showcasing advancements in "Chinese manufacturing" and providing interactive experiences for visitors [5]. - The Haidian New Year Technology Temple Fair featured performances by robots, including a robot band and interactive shows, emphasizing the blend of traditional culture with cutting-edge technology [5]. - The initiative to build Beijing as a "global artificial intelligence city" is reflected in the innovative experiences offered at these events, creating a bridge between advanced technology and consumer engagement [5]. Group 2: Cultural Fusion - Traditional customs are being merged with contemporary trends, as seen in the integration of non-heritage lion dances with modern street culture, creating immersive experiences for visitors [6]. - The Sanlitun Taikoo Li introduced a "Lion King in Beijing" theme exhibition, showcasing traditional lion dance equipment in a modern setting, attracting younger audiences [7]. - The Fengtai district hosted a New Year Peking Opera event, featuring performances from major local theater groups, which drew significant visitor engagement [7]. Group 3: Youth Engagement - The "潮庙会" (Trendy Temple Fair) in Chaoyang district focused on attracting younger audiences by incorporating interactive elements and popular cultural icons like pandas, enhancing emotional value and participation [9]. - Traditional fairs are adapting to modern tastes, with events like the Pinggu Yaji Mountain Fair introducing NPCs for interactive experiences, appealing to younger demographics [9]. Group 4: Night Economy Activation - Various light shows and lantern festivals across Beijing are contributing to the night economy, with events like the "Penglai Wonderland" and "Tian Gong Lantern Festival" attracting large crowds and enhancing the overall festive atmosphere [10][12]. - The integration of food, entertainment, and cultural displays at these night events is creating a comprehensive experience for visitors, encouraging longer stays and increased spending [12][13]. Group 5: Creative Product Development - The incorporation of the "horse" theme into cultural products has led to increased consumer interest, with various creative items becoming popular among visitors [15]. - The Factory Dian Temple Fair has seen a rise in sales of cultural products linked to the horse theme, demonstrating the effectiveness of blending traditional elements with modern marketing strategies [15].

Group 1 - The core theme of the news is the vibrant consumer activities and cultural experiences during the Chinese New Year, showcasing a strong boost in tourism and consumption across various regions in China [1] - Travel search interest in folk customs and intangible cultural heritage experiences has increased by over 60% year-on-year for the 2026 Spring Festival [2][4] - Various regions are creatively integrating cultural resources into tourism, with Beijing launching six "Beijing Color Intangible Heritage Tours" covering over 30 experience points [4] Group 2 - The "Year of the Horse" themed cultural products have gained popularity nationwide, with museums like the Tianjin Museum showcasing horse-related artifacts and new cultural merchandise [5][7] - The Central Radio and Television Station's Spring Festival Gala has set up sub-venues in four locations, creating new tourist hotspots and distributing "cultural tourism gift packages" to enhance local consumption [10] - Local governments and enterprises are collaborating to launch multiple promotional activities, igniting consumer enthusiasm, with Shanghai offering over 2,000 activities and Nanjing hosting more than 400 promotional events [11][13] Group 3 - Tourist attractions in Sichuan received approximately 825.86 million visitors and generated ticket revenue of 69.79 million yuan during the holiday period [13] - Cultural institutions like libraries and museums in Sichuan welcomed around 4.07 million visitors, while 4A and above scenic spots in Fujian saw a 10.3% year-on-year increase in visitor numbers [15]

Group 1 - The article highlights the vibrant celebrations across China during the Lunar New Year, showcasing various traditional activities such as shopping, visiting temple fairs, and enjoying festive events [1] - In Beijing, the Changdian Temple Fair opened on the first day of the Lunar New Year and will run for seven consecutive days, featuring a variety of cultural products that blend auspicious meanings with traditional craftsmanship [1] - In Putian City, Fujian Province, the main commercial street has been transformed with hundreds of stalls offering thousands of traditional New Year goods, including auspicious items like Putian red dumplings and Xinghua rice noodles, along with new creative products themed around the Year of the Horse [1] Group 2 - The unique lantern festival in Guanshanhu Park, Guiyang, has attracted numerous visitors, indicating a strong interest in local cultural events during the holiday season [1]

Group 1 - The Beijing municipal government is emphasizing the importance of safety and orderly city operations during the upcoming 9-day Spring Festival holiday, with a focus on ensuring sufficient supply of essential goods and maintaining stable prices [1][2] - City leaders are actively inspecting various locations, including markets and transportation hubs, to ensure that services are well-prepared for the influx of over 12 million travelers expected during the holiday [2][4] - The government is organizing a variety of cultural and consumer activities to enhance the festive atmosphere, while also ensuring effective crowd management and transportation organization [2][3] Group 2 - The municipal government is reinforcing safety measures across various sectors, including fire safety and sanitation, to protect citizens during the holiday period [4][3] - City officials are encouraging frontline workers, such as police, firefighters, and sanitation workers, to maintain high standards of service and readiness during the busy holiday season [3][4] - The government is committed to enhancing emergency response capabilities and ensuring the safety of critical urban infrastructure, including utilities and transportation systems [4][1]

Group 1 - The tourism industry in Liaoning province experienced a significant increase during the Spring Festival, with visitor numbers rising by 15.57% and total tourism revenue increasing by 14.35% compared to the previous year [1] - The number of visitors to the nine national first-class museums in the province surged, with a remarkable growth of 300.08% [1] - Various museums, including the Liaoning Provincial Museum and Dalian Natural History Museum, hosted themed exhibitions related to the Year of the Horse, enhancing cultural engagement and attracting more visitors [1][2] Group 2 - The "Ten Thousand Horses Galloping" exhibition at the Liaoning Provincial Museum featured over a hundred horse-related cultural relics, utilizing multimedia and interactive technology to enhance visitor experience [1] - The Dalian Natural History Museum's exhibition "Dalian Horse Arrives!" showcased the unique charm of the 17,000-year-old "Dalian Horse" fossil from multiple perspectives: natural, historical, and cultural [2] - The popularity of horse-themed cultural and creative products was evident, with many visitors specifically seeking out these items, including the "Fuma" themed products launched at the Shenyang Palace Museum [2]

Core Viewpoint - The upcoming Year of the Horse has led to a surge in demand for various cultural and creative products centered around the horse theme, enhancing the cultural atmosphere and emotional warmth of the upcoming Spring Festival [1] Group 1: Product Highlights - The "Ma Biao Biao" soft clay figurine, inspired by Qi Baishi's painting, has gained popularity online, showcasing a lively horse design with customizable wool hair [2] - Other popular horse-themed products include bamboo woven horse pendants, wooden carvings, and hand-painted ceramic cups, with sales of plush toys like the "Zhaoling Six Steeds" exceeding 10,000 units in a month [2][3] - The variety of horse-themed cultural products reflects a blend of traditional cultural connotations and modern fashion elements, appealing to younger consumers [4] Group 2: Market Trends - Recent data shows a 240% year-on-year increase in search volume for "Year of the Horse cultural products" on platforms like Taobao, with sales of commemorative coins and stamps reaching new highs on JD [5] - The demand for traditional and innovative products, such as horse-shaped hot water bags and U-shaped pillows, indicates a growing trend of integrating zodiac elements into everyday functional items [5] Group 3: Cultural Significance - The popularity of Year of the Horse products is driven by their positive connotations, symbolizing success and good fortune, which resonates with consumers' aspirations for the new year [6][7] - The integration of traditional zodiac culture with modern aesthetics and consumer needs has created a significant cultural and economic impact, particularly among younger demographics [7]

Core Viewpoint - The upcoming Chinese New Year is driving a surge in demand for various themed products, particularly those related to the Year of the Horse, as markets across China prepare for the festive season [1][4][10]. Group 1: Market Trends - In Chongqing's Yuzhong District, local markets have embraced a festive atmosphere with decorations and a variety of products themed around the Year of the Horse, attracting many consumers [1][4]. - Sales of horse-themed products have been steadily increasing since their launch, with expectations for continued high demand leading up to the New Year's Eve [7][10]. Group 2: Product Highlights - A range of creative products that blend traditional elements with modern aesthetics have been introduced, sparking a new wave of consumer interest [10]. - In Shandong's Zibo City, artisans are busy producing glass horse zodiac works, showcasing the craftsmanship involved in creating these items at high temperatures [11][13]. - The "Happy Horse" series of glass rocking horses has gained popularity among consumers, featuring designs that evoke joy and completeness [16]. Group 3: Sales Performance - In Guizhou's Tongren City, a local company has launched a series of horse-themed朱砂 (vermilion) products, which are being sold through both online and offline channels nationwide [16][19]. - One particular朱砂 product named "Horse Brings Wealth" has sold over 20,000 units, contributing to a total of more than 50,000 horse-themed products sold to date [22].