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从年宵花到生肖文创:多地年货市场供销两旺 传统与创意产品点亮春节消费
Yang Shi Wang· 2026-01-27 13:13
Group 1: Market Overview - The year-end market is becoming lively as the Spring Festival approaches, with increased supply of New Year flowers and products featuring the Year of the Horse elements gaining popularity [1][4] - In Guangzhou, the total production of New Year flowers is expected to reach 20 million pots during the Spring Festival, with the overall market supply estimated at approximately 50 million pots [4] - In Hebei, a butterfly orchid cultivation base has successfully produced over 200 varieties, supplying more than 200,000 butterfly orchids to the New Year flower market [7] Group 2: Product Trends - In Chongqing, small products infused with Year of the Horse elements are in high demand, with a bustling market for traditional folk ornaments and trendy cultural products [10] - In Shandong, a glassware company is producing over ten unique cultural products centered around the horse theme, combining glass-making techniques with traditional zodiac culture [13] - In Guizhou, a朱砂 product company has launched a series of Year of the Horse themed products, selling through both online and offline channels nationwide [16]