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(新春走基层)“手工马”成年轻人新年礼 指尖创意藏心意
Xin Lang Cai Jing· 2026-02-15 12:40
创"线下非遗美学空间内展示制作好的敦煌翼马花灯。肖健 摄 "王的手 中新网杭州2月15日电 题:"手工马"成年轻人新年礼指尖创意藏心意 作者 张煜欢 马年春节前夕,在位于浙江省杭州市钱塘区的"王的手创"线下非遗美学空间里,"00后"杭州女生尹巧左 手按住绣片、右手捏针,沿着马身轮廓小心翼翼地走线。她为马身脖颈处挂上一串流苏,再点缀上几颗 彩色亮钻,灵动的"敦煌翼马花灯"初具雏形。 新春临近,围绕"马元素"的生肖主题文创产品人气不减。与以往不同的是,年轻人不再满足于"下单收 货"——他们开始亲手缝、慢慢绣、用心做。一匹匹"手工马"正成为不少年轻一代的过年新年礼。 记者看到,其灯身采用敦煌经典的青蓝与赭红色彩,马身装饰宝相花与卷云纹,脖颈缀以宝石流苏。双 翼内置灯带,行走间流光溢彩、栩栩如生。 除了制作较为复杂的敦煌翼马花灯,从入门级10分钟完成的马年木版年画拓印,到进阶版5小时完成 的"幸福马"玩偶,再到发烧友级的马年精品刺绣……不同手工能力的消费者都能在这里找到适合自己 的"手作时刻"。 年轻人挑 选手工文创产品。张煜欢 摄 "现在生活节奏快,很多年轻人爱上了文化味满满的慢手工,在沉浸式手工体验中让自己的心慢 ...
从年宵花到生肖文创:多地年货市场供销两旺 传统与创意产品点亮春节消费
Yang Shi Wang· 2026-01-27 13:13
Group 1: Market Overview - The year-end market is becoming lively as the Spring Festival approaches, with increased supply of New Year flowers and products featuring the Year of the Horse elements gaining popularity [1][4] - In Guangzhou, the total production of New Year flowers is expected to reach 20 million pots during the Spring Festival, with the overall market supply estimated at approximately 50 million pots [4] - In Hebei, a butterfly orchid cultivation base has successfully produced over 200 varieties, supplying more than 200,000 butterfly orchids to the New Year flower market [7] Group 2: Product Trends - In Chongqing, small products infused with Year of the Horse elements are in high demand, with a bustling market for traditional folk ornaments and trendy cultural products [10] - In Shandong, a glassware company is producing over ten unique cultural products centered around the horse theme, combining glass-making techniques with traditional zodiac culture [13] - In Guizhou, a朱砂 product company has launched a series of Year of the Horse themed products, selling through both online and offline channels nationwide [16]
年货经济升温:“马元素”带火新春消费市场 多品类年货产销两旺
Yang Shi Wang· 2026-01-27 07:56
Group 1 - The market for New Year goods is bustling as the Spring Festival approaches, with a variety of products such as zodiac-themed items and couplets being actively produced and sold [1][3] - In Chongqing, the small commodity market is vibrant with decorations and auspicious phrases, showcasing a wide range of products that cater to different age groups [3] - In Anhui, a spring couplet paper production company is operating at full capacity, utilizing a "machine never stops" approach to meet demand, with annual output value exceeding 300 million yuan [5][7] Group 2 - In Shandong, a glass company is producing zodiac-themed glass products, integrating traditional craftsmanship with modern aesthetics, resulting in a new wave of consumer interest [8][11] - The "Happy Horse" series of glass rocking horses has gained popularity among consumers, reflecting a blend of traditional culture and playful design [12]