马术体验

Search documents
“五一”假期迎客13万 鄂尔多斯野生动物园成为内蒙古文旅市场现象级目的地
Nei Meng Gu Ri Bao· 2025-05-06 14:29
Core Insights - The Erdos Wildlife Park successfully attracted a large number of visitors during the May Day holiday, receiving a total of 130,200 visitors and generating a tourism revenue of 13.2048 million yuan, ranking first in various Douyin (TikTok) tourism lists [1][5][8] Group 1: Visitor Experience and Engagement - The park introduced a series of creative activities centered around the "Animal+" theme, with the newly introduced capybara becoming a major attraction, leading to over 30 million views on Douyin and over 50,000 topic discussions [1][3] - The park implemented an "all-in-one" model during the holiday, featuring a food festival with over 50 vendors, achieving daily catering revenue exceeding 850,000 yuan [5] - The park's XR project "Dinosaur Adventure" provided a new interactive experience, with over 200 visitors participating daily [3][8] Group 2: Service Quality and Safety - The park enhanced visitor experience through meticulous service, offering around 200 cartoon electric vehicles and various transportation options, achieving a visitor satisfaction rate of 92% [3][5] - Safety measures included real-time patrols by police and medical teams, with customer service response times reduced to under 30 seconds [5] Group 3: Marketing and Outreach - Targeting key visitor sources within a 500-kilometer radius, the park employed innovative marketing strategies using social media platforms like Douyin and Xiaohongshu, achieving over 80 million total exposures [6][8] - Collaborative promotions with events like the "Singing Inner Mongolia" concert provided discounts to attendees, effectively linking tourism with entertainment [6] Group 4: Industry Innovation and Development - The park's focus on cultural and tourism integration has led to the development of unique tourism experiences, including interactive animal encounters and educational programs, with daily service to over 20,000 visitors [6][8] - Future plans include optimizing internal management and enhancing service quality to create a comprehensive service system covering all aspects of tourism [8]
南京玄武激活“体育+文旅”,让更具品质的户外生活触手可及
Yang Zi Wan Bao Wang· 2025-05-05 07:47
Core Viewpoint - The article highlights the transformation of Xuanwu District into a high-quality outdoor sports destination, leveraging its unique ecological resources and urban infrastructure to attract outdoor enthusiasts and promote sports tourism [1][5][9]. Group 1: Ecological and Urban Integration - Xuanwu District features a harmonious blend of urban and natural landscapes, characterized by its "mountains and water" integration, making it an attractive location for outdoor activities [1]. - The area boasts a 9.8-kilometer waterfront along Xuanwu Lake, providing opportunities for various outdoor activities such as hiking, cycling, and camping, enhancing the appeal of the district as a natural habitat [1][3]. Group 2: Sports Facilities and Activities - Xuanwu Lake has established itself as a leading water sports base since 2019, offering diverse activities like dragon boat racing and kayaking, which cater to the growing interest in outdoor sports [3]. - The district has developed a comprehensive sports scene, including a marathon course, hiking trails, and unique facilities like a professional karting track and a dual-certified equestrian center, setting industry benchmarks for sports tourism [3][5]. Group 3: Events and Tourism Promotion - Major sporting events have been instrumental in promoting tourism in Xuanwu, with various national and local competitions scheduled to take place, thereby attracting participants and spectators to the area [5]. - Events such as the National Youth Kayaking U Series Finals and the Nanjing Marathon are expected to drive consumer spending and enhance the integration of sports and tourism [5]. Group 4: Infrastructure and Service Development - Xuanwu District is focused on enhancing its infrastructure to support a comprehensive sports tourism ecosystem, ensuring that all essential services are available to visitors [9]. - The district aims to position itself as an internationally recognized outdoor sports park, emphasizing quality and accessibility in its offerings [9].