"诚挚邀请中国朋友们来马来西亚游玩！"马来西亚国家旅游局副局长李泰康日前在接受新华社记者专访 时表示，在马中关系开启新的"黄金50年"之际，两国互免签证政策落地及航班线路与班次增加，跨境旅 游合作快速增长，中国已成为马来西亚最重要的旅游客源地之一。 马来西亚国家旅游局数据显示，今年截至8月，赴马中国游客已达328万人次，接近去年全年水平。"今 年，我们有信心实现中国游客累计接待量突破500万人次。"李泰康说。 今年4月，中马正式签署互免签证协定，并于7月17日生效。此前，两国于2023年12月互相提供免签入境 便利，2024年6月宣布互相延长免签政策，受到两国旅游从业者和民众欢迎。在最新政策生效后，李泰 康第一时间走进携程、美团、飞猪等网络平台的直播间，向中国网民推介马来西亚特色文化、美食和旅 游资源。 "去年以来，马来西亚携手中国多家文旅平台，推出配套优惠活动，并结合特色节庆和文化氛围，吸引 更多中国游客赴马旅游。"李泰康表示，马来西亚不仅拥有丰富的海岛自然风光，还提供文化、生态及 体验式旅游选择。"中国游客也更加注重亲子研学、烹饪体验和生态探索。马来西亚大汉山国家公园等 世界级生态资源，正逐渐成为中国游客 ...

Group 1 - Malaysia has surpassed Thailand in popularity as a tourist destination in Southeast Asia, based on visitor statistics from the first half of the year [1][2] - In the first four months of 2025, Malaysia received 13.4 million visitors, a 21% increase year-on-year, while Thailand saw a slight decline of 0.26% with 12.09 million visitors [2] - The decline in Chinese tourists visiting Thailand, down 17% to 1.64 million, contrasts with a 37.8% increase in Chinese visitors to Malaysia, totaling 1.4 million [5][10] Group 2 - Malaysia's tourism sector is actively promoting itself in China, aiming to attract 5 million Chinese tourists in 2025 and 7 million by 2026 [5][10] - The influx of Chinese tourists has led to a significant change in Thailand's visitor demographics, with Malaysia becoming the largest source of tourists to Thailand for the first time since 2012 [7][10] - The number of flights to Malaysia has increased significantly, with a 62% rise in flight operations compared to the previous year [7] Group 3 - The rise in Chinese tourists to Malaysia is driven by social media influence, with platforms like Douyin and Xiaohongshu playing a crucial role in promoting destinations [12][14] - The increase in visitors has created challenges in resource management and service quality, particularly in popular tourist spots like Gaya Island [19][21] - Local tourism operators in Malaysia are adapting to the growing demand, with a notable increase in business and educational travel groups [26][28] Group 4 - The safety perception of Malaysia as a travel destination is a significant factor attracting Chinese tourists, especially in contrast to Thailand [30] - The changing dynamics in Southeast Asian tourism indicate a potential shift towards Malaysia as a preferred destination for Chinese travelers, driven by safety and cultural experiences [30]