（文章来源：新华社） 泰国旅游与体育部数据显示，泰国今年前9个月累计接待外国游客2411万人次，较去年同期下降7.5%。 造成下降的原因是泰铢升值、国际经济下滑和周边国家旅游业竞争加剧等。 ...

Core Viewpoint - The Thai tourism industry is facing significant challenges due to a sharp decline in Chinese tourist arrivals, leading to price reductions and a series of government interventions to stimulate demand [5][19]. Group 1: Current Situation of Thai Tourism - The Thai hotel industry has seen a downturn after four years of price increases, primarily due to a substantial drop in visitors from China, with foreign tourist numbers decreasing by 7.2% year-on-year as of August [5][6]. - In the second quarter of 2025, foreign tourist arrivals in Thailand totaled 717,000, generating approximately 312 billion Thai Baht in revenue, a 12% decline compared to the previous year, with Chinese tourists down by 46% [5][6]. - The lack of Chinese tourists has led to a reliance on European visitors, but this is insufficient to compensate for the loss, indicating a structural issue in the tourism market [6][19]. Group 2: Factors Affecting Chinese Tourist Confidence - The incident involving Wang Xing, who was kidnapped at the Thai-Myanmar border, has severely impacted Chinese tourists' confidence, causing many families to choose alternative destinations like Japan and Singapore [8][9]. - Predictions suggest that in 2025, only about 500,000 Chinese tourists will visit Thailand, with most trips being business-related rather than leisure, a stark contrast to pre-pandemic figures [9][19]. - Neighboring countries such as Japan and Vietnam are experiencing significant increases in Chinese tourist arrivals, further eroding Thailand's market share [12][14][17]. Group 3: Government Response and Market Strategies - The Thai government has implemented various measures to attract tourists, including virtual currency exchanges, free domestic flight tickets, and subsidies, but these efforts have not yielded the desired results [6][18]. - The tourism industry is struggling with the effectiveness of traditional stimulus measures, as the loss of Chinese tourists represents a fundamental shift in travel preferences rather than a temporary setback [18][19]. - There are concerns that ongoing government support programs are not reaching smaller hotels effectively, leading to financial strain on these businesses [19][20].

仅过去一周（2025年9月1日至7日），泰国就迎来了508,341名外国游客，较前一周增长0.44%。平均每 天接待游客72,620人次。赴泰游客数量增幅最显著的是新加坡，增幅高达47.27%。得益于新加坡学校假 期的到来，新加坡的游客数量激增，跻身每周游客数量排名前五的国家。得益于印度的长假，印度游客 数量也增长了29.89%，为泰国的游客数量增长做出了贡献。 据泰媒报道，据泰国旅游部常务秘书Natreeya介绍，2025年1月1日至9月7日，泰国共接待外国游客 22,387,817人次，为泰国带来了超过1.037万亿泰铢的收入。 访问泰国的前五名国籍人士是：中国（3,163,562名访客）、马来西亚（3,135,600 名游客）、印度 （1,612,386 名访客）、俄罗斯（1,211,616 名访客）、韩国（访客1,059,615人）。 泰国旅游部预计，本周（9月8日至14日）游客数量将继续上升，这主要得益于几个关键因素，包括马来 西亚的长假以及"2025精彩泰国大型旅游体育年"计划下的推广活动。 此外，政府的"便捷出行"措施在 促进入境游客方面发挥着至关重要的作用。这些措施包括免除TM.6入境表格和鼓 ...

泰国旅游与体育部认为，外国游客数量下降跟周边国家同泰国旅游业竞争不无关系，例如越南旅游业的 兴起分流了一部分外国游客。另一方面也与泰铢升值、有关泰国旅游安全问题的舆论、酒店价格上涨等 因素有关。(完) 赴泰外国游客数量同比下降7.08% 中新社曼谷9月16日电(记者 李映民)泰国旅游与体育部16日发布报告称，今年1月1日至9月14日，来泰国 的外国游客数量较去年同期下降7.08%。 报告指出，今年第一季度来泰外国游客人数约2300万人次，其中马来西亚为最大客源市场，达328万人 次；其次是中国，达323万人次。 今年8月，泰国国家规划机构将今年外国游客到访人数预测从3700万人次下调至3300万人次。在新冠疫 情爆发前的2019年，游客人数曾创下近4000万人次的纪录。 广告等商务合作，请点击这里 本文为转载内容，授权事宜请联系原著作权人 中新经纬版权所有，未经书面授权，任何单位及个人不得转载、摘编或以其它方式使用。 关注中新经纬微信公众号(微信搜索"中新经纬"或"jwview")，看更多精彩财经资讯。 来源：中国新闻网 编辑：万可义 ...

以下文章来源于旅界 ，作者theodore熙少 旅界 . 跟踪时代浪潮，讲述文旅商业好故事。 本文来自微信公众号： 旅界 （ID：tourismzonenews） ，作者：theodore熙少，题图来自：AI生成 前几天，我跟朋友A君吃饭，他是泰国某小型酒店集团的中国区负责人，手上有几家精品度假酒店， 曾经主要客户群就是中国中产游客。 A君脸上的笑容，在我们聊到韩流女团BLACKPINK时突然凝住了。 他说， 自己原以为下个月BLACKPINK在泰国的演唱会肯定会带来一大波中国粉丝， 毕竟顶流明星 对周边新加坡等国家的旅游带货能力肉眼可睹。 结果呢？ 就算欧洲游客开始大举进场，撑起了短期数据，但远水救不了近火，没了中国游客的泰国旅游业依然 显得力不从心。 为了挽回局面，泰国政府最近出台了一系列操作，既现实，又魔幻。 先是泰国财政部长宣布要 开放虚拟币换泰铢 ，外国游客可以直接在受限交易平台把虚拟币换成泰 铢，充值到App钱包中，全泰通用。 现在距离演唱会时间愈来愈近，中国客人预定量还是少得可怜，不得不下调房间价格。 更让A君忧心的是，按照往年经验，国庆黄金周前的一两个月就该接到大批中国游客订单， 但今年 酒店 ...

Group 1 - Malaysia has surpassed Thailand in popularity as a tourist destination in Southeast Asia, based on visitor statistics from the first half of the year [1][2] - In the first four months of 2025, Malaysia received 13.4 million visitors, a 21% increase year-on-year, while Thailand saw a slight decline of 0.26% with 12.09 million visitors [2] - The decline in Chinese tourists visiting Thailand, down 17% to 1.64 million, contrasts with a 37.8% increase in Chinese visitors to Malaysia, totaling 1.4 million [5][10] Group 2 - Malaysia's tourism sector is actively promoting itself in China, aiming to attract 5 million Chinese tourists in 2025 and 7 million by 2026 [5][10] - The influx of Chinese tourists has led to a significant change in Thailand's visitor demographics, with Malaysia becoming the largest source of tourists to Thailand for the first time since 2012 [7][10] - The number of flights to Malaysia has increased significantly, with a 62% rise in flight operations compared to the previous year [7] Group 3 - The rise in Chinese tourists to Malaysia is driven by social media influence, with platforms like Douyin and Xiaohongshu playing a crucial role in promoting destinations [12][14] - The increase in visitors has created challenges in resource management and service quality, particularly in popular tourist spots like Gaya Island [19][21] - Local tourism operators in Malaysia are adapting to the growing demand, with a notable increase in business and educational travel groups [26][28] Group 4 - The safety perception of Malaysia as a travel destination is a significant factor attracting Chinese tourists, especially in contrast to Thailand [30] - The changing dynamics in Southeast Asian tourism indicate a potential shift towards Malaysia as a preferred destination for Chinese travelers, driven by safety and cultural experiences [30]

Core Viewpoint - Thailand's tourism industry is expected to face its first negative growth in nearly three years in 2025, with a projected decline in both foreign tourist arrivals and tourism revenue [1][2]. Group 1: Tourism Projections - The Kasikorn Research Center forecasts that Thailand will receive 34.5 million foreign tourists in 2025, a year-on-year decrease of 2.8% [1]. - Tourism revenue is expected to be approximately 1.62 trillion Thai Baht in 2025, reflecting a year-on-year decline of 3% [1]. Group 2: Contributing Factors - Several negative factors are contributing to the decline in foreign tourist numbers, including concerns over tourism safety, geopolitical tensions, and global economic slowdowns leading to tighter consumer spending [1]. - Increased regional competition, such as Vietnam's introduction of a 10-year long-term visa to attract foreign tourists, is also impacting Thailand's tourism appeal [1]. Group 3: Cost Challenges - Thailand is facing challenges in tourism attractiveness due to rising costs, with average hotel prices in 2024 increasing by 34% compared to pre-pandemic levels in 2019, surpassing the Asian average increase of 28.3% [2]. - The costs for dining, transportation, and other tourist expenditures have also significantly risen, further reducing the appeal for price-sensitive travelers [2]. Group 4: Future Outlook - The Kasikorn Research Center indicates that unless there are positive changes in the global economy and security situation, the recovery path for Thailand's tourism market will remain challenging [2].

Core Viewpoint - The article discusses the significant decline in Chinese tourists traveling to Thailand during the recent May Day holiday, highlighting a drastic drop in interest and the underlying reasons for this trend. Group 1: Decline in Tourism to Thailand - Thailand, traditionally a favorite destination for Chinese tourists, has seen a sharp decline in bookings, with group travel orders dropping by over 50% during the May Day holiday compared to the previous year [6][9] - In the first four months of 2025, the number of Chinese tourists visiting Thailand was only about 40% of the same period last year, indicating a significant downturn in interest [9][10] - The number of flights from China to Thailand has decreased by 16.5% this year compared to the same period in 2024, contributing to the rising costs and time associated with travel to Thailand [18][19] Group 2: Reasons for the Decline - The decline in Chinese tourists is attributed to a series of negative news events in Thailand, which have eroded confidence among potential travelers [15][16] - However, the primary factor affecting travel to Thailand is the reduction in flight availability, which has increased travel costs and time, leading many to seek more cost-effective alternatives [21][22] - The shift in travel preferences from group tours to independent travel among younger generations has also impacted the tourism dynamics, with over 50% of travelers now opting for free travel [27] Group 3: Impact on the Tourism Industry - The reduction in flights has led to increased ticket prices and higher hotel costs, diminishing the overall value of traveling to Thailand for Chinese tourists [34][35] - The decline in group travel has also negatively affected the independent travel market, with reports indicating a drop of over 70% in independent travel bookings to Thailand [32] - As a response to the declining number of Chinese tourists, Thai tourism businesses are shifting their focus to attract visitors from other countries, particularly Malaysia and Vietnam, which are becoming more competitive destinations [46][48] Group 4: Future Strategies for Thailand - The Thai government acknowledges the need for a strategic overhaul of its tourism industry, focusing on improving service standards and attracting high-quality tourists rather than merely increasing visitor numbers [48][50] - There is a consensus among industry stakeholders that Thailand must develop a clear tourism strategy that emphasizes quality over quantity, potentially sacrificing short-term gains for long-term sustainability [55][56] - Initiatives are being planned to promote lesser-known destinations in Thailand to attract a new demographic of travelers, including collaborations with media and influencers to showcase unique travel experiences [58][60]