南方财经 21世纪经济报道记者赖镇桃 泰国曼谷报道 从曼谷拉差达火车夜市如彩虹般铺开的帐篷屋顶，到清迈百年古城墙根下古朴的周末市集；从普吉岛芭 东海滩边喧闹的旅游夜市，到呵叻府某个小镇上只有本地人知晓的隐秘摊位——夜市，是本地人的流动 生活图景，也是旅人触及泰兰德城市灵魂的深夜食堂。 走在曼谷拉差达夜市，中国游客的"浓度"可能不输本地人。"曼谷的夜市很有氛围感，什么东西都有得 卖，不仅仅是吃的，现场还有乐队演出。"几位中国游客向21世纪经济报道记者欢快地说道，"在泰国旅 游很方便，不用担心语言交流的问题，还要多逛几天再回国。" 一位泰国本地的美食摊位店主向记者表示，自己开在拉差达夜市的店最开始是本地人来光顾，后来一经 中国的短视频博主拍照分享，"现在来店里打卡的有一半都是中国弟弟妹妹，店能发展起来还是靠中国 游客。" 今年年初，中泰正式进入"免签时代"。据新华社报道，3月1日，中国与泰国互免持普通护照人员签证协 定正式生效。根据协定，中方持公务普通护照、普通护照人员和泰方持普通护照人员，可免签入境对方 国家，单次停留不超过30日，每180日累计停留不超过90日。 12月28日，泰国汇商银行经济与商业研究中心（ ...

据泰媒报道，12月19日，知名广告技术服务公司Yango Ads最新发布的2025年第三季度旅游报告显示， 使用俄语的游客群体将泰国作为旅游目的地的搜索量环比增长49%，与2024年同期相比增长15%，是东 南亚地区被搜索最多的国家。这数据反映出泰国旅游业的复苏方向与国家旅游目标一致，外国游客人数 持续稳步提升。 泰国主要旅游目的地普吉岛、芭堤雅、曼谷依然极具吸引力：普吉岛稳居泰国最受欢迎目的地首位，搜 索量同比增长8%；芭堤雅位列第二，搜索量同比增长17%；曼谷排名第三，得益于商务旅行、都市生 活方式以及各类活动，其搜索量同比增长32%。此外，华欣的搜索量同比增长15%，象岛同比增长8%， 是备受俄语游客关注的新兴旅游城市。同时，长途旅游需求依然强劲，特别是俄语游客群体，其对曼谷 的关注度同比大幅增长49%。 ...

Core Insights - Thailand has welcomed over 28 million foreign tourists this year, with a notable decline of 7.18% year-on-year in visitor numbers [1] - The top five source countries for tourists are Malaysia, China, India, Russia, and South Korea, with Malaysia leading at approximately 4.06 million visitors [1] - Despite the decrease in tourist numbers, the total revenue generated from tourism is approximately 1.308 trillion Thai Baht [1] Tourist Statistics - From January 1 to November 16, Thailand received a total of 28,277,276 foreign tourists [1] - In the week from November 10 to 16, there were 689,431 foreign tourists, averaging about 98,490 visitors per day [1] - South Korean tourists showed the fastest growth in the past week, with a 15.98% increase, attributed to the onset of the winter holiday season [1]

Core Insights - Thailand's tourism sector has seen a decline in foreign tourist arrivals, with 24.11 million visitors recorded in the first nine months of the year, representing a 7.5% decrease compared to the same period last year [1] Factors Contributing to Decline - The decline in tourist numbers is attributed to several factors, including the appreciation of the Thai Baht, a slowdown in the global economy, and increased competition from neighboring countries' tourism industries [1]

Core Viewpoint - The Thai tourism industry is facing significant challenges due to a sharp decline in Chinese tourist arrivals, leading to price reductions and a series of government interventions to stimulate demand [5][19]. Group 1: Current Situation of Thai Tourism - The Thai hotel industry has seen a downturn after four years of price increases, primarily due to a substantial drop in visitors from China, with foreign tourist numbers decreasing by 7.2% year-on-year as of August [5][6]. - In the second quarter of 2025, foreign tourist arrivals in Thailand totaled 717,000, generating approximately 312 billion Thai Baht in revenue, a 12% decline compared to the previous year, with Chinese tourists down by 46% [5][6]. - The lack of Chinese tourists has led to a reliance on European visitors, but this is insufficient to compensate for the loss, indicating a structural issue in the tourism market [6][19]. Group 2: Factors Affecting Chinese Tourist Confidence - The incident involving Wang Xing, who was kidnapped at the Thai-Myanmar border, has severely impacted Chinese tourists' confidence, causing many families to choose alternative destinations like Japan and Singapore [8][9]. - Predictions suggest that in 2025, only about 500,000 Chinese tourists will visit Thailand, with most trips being business-related rather than leisure, a stark contrast to pre-pandemic figures [9][19]. - Neighboring countries such as Japan and Vietnam are experiencing significant increases in Chinese tourist arrivals, further eroding Thailand's market share [12][14][17]. Group 3: Government Response and Market Strategies - The Thai government has implemented various measures to attract tourists, including virtual currency exchanges, free domestic flight tickets, and subsidies, but these efforts have not yielded the desired results [6][18]. - The tourism industry is struggling with the effectiveness of traditional stimulus measures, as the loss of Chinese tourists represents a fundamental shift in travel preferences rather than a temporary setback [18][19]. - There are concerns that ongoing government support programs are not reaching smaller hotels effectively, leading to financial strain on these businesses [19][20].

Core Insights - Thailand welcomed 22,387,817 foreign tourists from January 1 to September 7, 2025, generating over 1.037 trillion Thai Baht in revenue [1] - The top five nationalities visiting Thailand are: China (3,163,562 visitors), Malaysia (3,135,600 visitors), India (1,612,386 visitors), Russia (1,211,616 visitors), and South Korea (1,059,615 visitors) [1] - In the week from September 1 to 7, 2025, Thailand received 508,341 foreign tourists, a 0.44% increase from the previous week, averaging 72,620 visitors per day [1] - Singapore showed the most significant increase in tourist numbers, with a growth rate of 47.27%, attributed to the school holidays [1] - Indian tourist numbers also rose by 29.89% due to long holidays, contributing to the overall increase in visitors to Thailand [1] Industry Trends - The Tourism Authority of Thailand expects an increase in tourist numbers for the week of September 8 to 14, driven by key factors such as Malaysia's long holiday and promotional activities under the "2025 Amazing Thailand Grand Tourism Sports Year" initiative [2] - Government measures to facilitate travel, including the exemption of the TM.6 entry form and encouragement for airlines to increase flights, are playing a crucial role in boosting inbound tourism [2]

Core Insights - The number of foreign tourists visiting Thailand has decreased by 7.08% year-on-year from January 1 to September 14 this year [1] Tourist Statistics - Approximately 23 million foreign tourists visited Thailand in the first quarter of this year, with Malaysia being the largest source market at 3.28 million visitors, followed closely by China at 3.23 million [1] Revised Forecast - The National Planning Agency of Thailand has revised its forecast for foreign tourist arrivals this year from 37 million to 33 million [1] Historical Context - In 2019, prior to the COVID-19 pandemic, Thailand recorded nearly 40 million tourists [1] Contributing Factors - The decline in foreign tourist numbers is attributed to increased competition from neighboring countries, such as the rise of Vietnam's tourism industry, as well as factors like the appreciation of the Thai Baht, concerns over tourism safety in Thailand, and rising hotel prices [1]

Core Viewpoint - The article discusses the significant decline in Chinese tourist arrivals in Thailand, highlighting the challenges faced by the Thai tourism industry and the potential long-term structural changes in tourist behavior following recent events [5][31]. Group 1: Current Situation of Thai Tourism - Thai hotels are experiencing a downturn, with a notable drop in bookings from Chinese tourists, leading to price reductions [6][7]. - Official data indicates a 7.2% year-on-year decrease in foreign tourists to Thailand, totaling 21.9 million visitors in the first eight months of 2025 [9]. - The decline in Chinese tourists is particularly severe, with a 46% drop in arrivals, resulting in a total revenue decrease of 12% in the second quarter of 2025 [10][11]. Group 2: Government Response - The Thai government has implemented measures to attract tourists, including allowing virtual currency exchanges for Thai baht and offering free domestic flight tickets [11][12]. - These initiatives aim to stimulate tourism despite the challenges posed by the lack of Chinese visitors [12]. Group 3: Impact of Recent Events - The "Wang Xing incident" has significantly affected Chinese tourists' confidence in traveling to Thailand, with many opting for alternative destinations [14][16]. - Predictions suggest that only 5 million Chinese tourists may visit Thailand in 2025, with most trips being business-related rather than leisure [16]. Group 4: Competitive Landscape - Other countries, such as Japan, South Korea, and Vietnam, are increasingly attracting Chinese tourists, with Vietnam seeing a 44.3% year-on-year increase in arrivals [20][24]. - Malaysia and Singapore are also gaining ground, with significant increases in Chinese tourist numbers compared to Thailand [22][23]. Group 5: Long-term Implications - The article suggests that the decline in Chinese tourists may indicate a fundamental shift in travel preferences, with Thailand potentially losing its appeal as a destination [31][36]. - The Thai tourism industry faces a critical juncture, needing to decide between lowering prices or seeking new markets to sustain tourism [35][36].

Group 1 - Malaysia has surpassed Thailand in popularity as a tourist destination in Southeast Asia, based on visitor statistics from the first half of the year [1][2] - In the first four months of 2025, Malaysia received 13.4 million visitors, a 21% increase year-on-year, while Thailand saw a slight decline of 0.26% with 12.09 million visitors [2] - The decline in Chinese tourists visiting Thailand, down 17% to 1.64 million, contrasts with a 37.8% increase in Chinese visitors to Malaysia, totaling 1.4 million [5][10] Group 2 - Malaysia's tourism sector is actively promoting itself in China, aiming to attract 5 million Chinese tourists in 2025 and 7 million by 2026 [5][10] - The influx of Chinese tourists has led to a significant change in Thailand's visitor demographics, with Malaysia becoming the largest source of tourists to Thailand for the first time since 2012 [7][10] - The number of flights to Malaysia has increased significantly, with a 62% rise in flight operations compared to the previous year [7] Group 3 - The rise in Chinese tourists to Malaysia is driven by social media influence, with platforms like Douyin and Xiaohongshu playing a crucial role in promoting destinations [12][14] - The increase in visitors has created challenges in resource management and service quality, particularly in popular tourist spots like Gaya Island [19][21] - Local tourism operators in Malaysia are adapting to the growing demand, with a notable increase in business and educational travel groups [26][28] Group 4 - The safety perception of Malaysia as a travel destination is a significant factor attracting Chinese tourists, especially in contrast to Thailand [30] - The changing dynamics in Southeast Asian tourism indicate a potential shift towards Malaysia as a preferred destination for Chinese travelers, driven by safety and cultural experiences [30]

Core Viewpoint - Thailand's tourism industry is expected to face its first negative growth in nearly three years in 2025, with a projected decline in both foreign tourist arrivals and tourism revenue [1][2]. Group 1: Tourism Projections - The Kasikorn Research Center forecasts that Thailand will receive 34.5 million foreign tourists in 2025, a year-on-year decrease of 2.8% [1]. - Tourism revenue is expected to be approximately 1.62 trillion Thai Baht in 2025, reflecting a year-on-year decline of 3% [1]. Group 2: Contributing Factors - Several negative factors are contributing to the decline in foreign tourist numbers, including concerns over tourism safety, geopolitical tensions, and global economic slowdowns leading to tighter consumer spending [1]. - Increased regional competition, such as Vietnam's introduction of a 10-year long-term visa to attract foreign tourists, is also impacting Thailand's tourism appeal [1]. Group 3: Cost Challenges - Thailand is facing challenges in tourism attractiveness due to rising costs, with average hotel prices in 2024 increasing by 34% compared to pre-pandemic levels in 2019, surpassing the Asian average increase of 28.3% [2]. - The costs for dining, transportation, and other tourist expenditures have also significantly risen, further reducing the appeal for price-sensitive travelers [2]. Group 4: Future Outlook - The Kasikorn Research Center indicates that unless there are positive changes in the global economy and security situation, the recovery path for Thailand's tourism market will remain challenging [2].