Core Insights - The "Moon Full at Maqiao" cultural event is being held from now until October 12, 2025, in Minhang District, focusing on cultural heritage, technological experiences, community governance, and merchant collaboration [1][2] - The event features three thematic sections: "Maqiao Ancient Charm," "Vibrant Today," and "Wisdom of the Future," showcasing traditional customs, modern elements, and technological innovations [1][2] Group 1 - The "Maqiao Ancient Charm" section includes traditional interactive activities such as lantern displays, poetry, and intangible cultural heritage crafts, reflecting Jiangnan folk customs [1] - The "Vibrant Today" section combines mooncake tasting and tennis activities, demonstrating the organic integration of intangible heritage with contemporary consumption [1] - The "Wisdom of the Future" section utilizes technology like whale robots, VR light shows, and robotic dog parades to explore new expressions of traditional culture in the digital age [1] Group 2 - The event emphasizes "virtual and real integration" to enhance the immersive experience for visitors, featuring activities like the "AI in Maqiao: Moonlight Music Festival" and "Maqiao Tennis Night" [2] - "Moon Full at Maqiao" is one of the four major festival brands in Minhang District, linking local cultural heritage with international events like the Shanghai ATP 1000 Masters and LPGA International Women's Golf Championship [2] - The new cultural IP "Maya" is introduced, inspired by the ancient cultural artifact "duck-shaped pot," aiming to enrich the cultural narrative and appeal to contemporary aesthetics [2]