Core Insights - The 2025 Japan Mobility Show, taking place from October 29 to November 9, represents a significant shift in the Japanese automotive market, focusing on electric vehicle (EV) transformation and consumer demand changes [1][12] - Japanese automakers, including Toyota and Honda, are accelerating their transition towards electric and hybrid vehicles in response to competition from companies like BYD and Tesla [1][12] Group 1: Toyota's Strategy - Toyota will showcase its electric product concepts, including a new Corolla replacement model available in both pure electric and hybrid versions, aligning with its European strategy [3][4] - Lexus plans to unveil a new ES sedan and a six-wheeled LS concept car, indicating a commitment to both electric and luxury segments [3][4] - Toyota is also developing a new independent ultra-luxury brand to compete with Rolls-Royce and Bentley, alongside introducing a new coupe concept under its "Century" series [4] Group 2: Honda's Focus - Honda will present two new electric concept cars, including the third model of its next-generation 0 series electric vehicles, emphasizing small and easy-to-handle electric cars [6][12] Group 3: Nissan's Approach - Nissan will focus on mass production vehicles, introducing the new Elgrand with third-generation e-POWER technology and an upgraded Ariya electric crossover [9][12] - The company aims to showcase its commitment to electrification through various global electric models, including the third-generation Leaf and models developed in collaboration with the Chinese market [9] Group 4: Mazda's Innovations - Mazda will display two concept cars that represent its future design direction and next-generation power systems, including efforts in carbon-neutral fuel and carbon capture technology [11][12] Group 5: Market Trends - Data from JATO Dynamics indicates that the share of pure internal combustion engine vehicles in Japan has fallen below 50% for the first time in 2023, with projections showing a further decline to 42.3% in 2024 [12][15] - The market for hybrid vehicles has stabilized at a penetration rate of 33.8% in the first half of 2025, while pure electric vehicles remain at a low 1.3% [12][15] - The growth in the light vehicle segment is driving the increase in pure electric models, with Japanese consumers showing a willingness to adopt electric products if quality and quantity improve [15] Group 6: Competitive Landscape - BYD plans to introduce a dedicated micro electric vehicle for the Japanese market, indicating its strategy to compete in the unique microcar segment [17] - Hyundai and Kia will also present new electric models at the show, including the Nexo hydrogen fuel cell crossover and electric commercial vehicles, highlighting the competitive landscape in the Japanese EV market [19][20]