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财富管理2.0时代破局者:广发证券“骐骥”重塑买方投顾生态
Core Viewpoint - The company has successfully transformed its wealth management approach by prioritizing client interests over sales, leading to significant market recognition and growth in revenue and product performance [1][2][5]. Group 1: Transformation Strategy - The company initiated a shift from a sales-oriented model to a client-centric approach in wealth management starting in 2016, emphasizing the responsibility of making profits for clients [2][4]. - The transformation is structured around three pillars: solution-oriented services, buyer advisory, and asset allocation, which collectively aim to enhance client wealth rather than merely selling products [4][8]. - As of Q3 2025, the company has built a team of over 4,700 advisors, ranking second in the industry, reflecting its commitment to professional advisory services [2][3]. Group 2: Product and Service Development - The company established a three-tier product screening mechanism in 2018 to ensure high asset quality and launched the "Qiji" series of asset allocation solutions in 2023, addressing clients' needs throughout their life cycles [3][5]. - By the end of September 2025, the company reported a financial product distribution scale exceeding 350 billion, marking a 30% increase from the previous year, indicating successful growth in both scale and efficiency [5][6]. Group 3: Market Recognition and Client Satisfaction - The company has consistently received accolades, including the "Best Advisory Team" award for five consecutive years, showcasing its competitive edge in client satisfaction [7]. - The satisfaction rate among clients for advisory services has significantly improved, underscoring the effectiveness of the client-centric model [7][8]. Group 4: Digital Transformation and Future Outlook - The company is leveraging digital tools to enhance its advisory services, including a comprehensive wealth management platform that integrates various functionalities for client interaction and service delivery [7][8]. - The ongoing exploration of buyer advisory and the integration of technology are expected to further enrich the company's service offerings and support long-term wealth growth for clients [7][8].