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西藏第二届直播电商大赛落幕 直播带货成高原经济新引擎
Zhong Guo Xin Wen Wang· 2025-06-29 13:44
Group 1 - The second live e-commerce competition in Tibet successfully concluded, focusing on the theme "Tibetan products go out, good goods from Tibet come online" [1][2] - The competition attracted over 140 hosts from seven prefectures in Tibet, achieving a total sales revenue of 13.8588 million yuan, with 8.8166 million yuan in the preliminary round and 5.0422 million yuan in just two hours during the finals [1] - The Director of the Tibet Autonomous Region Commerce Department announced that the online retail sales of physical goods in Tibet are projected to reach 19.47 billion yuan in 2024, a year-on-year increase of 79.8%, accounting for 20.6% of total retail sales [1] Group 2 - The competition recognized 11 "excellent hosts," 6 "Tibetan product star promoters," and 1 "retired military Tibetan product star promoter" [2] - Future plans include enhancing e-commerce logistics infrastructure, strengthening live e-commerce talent training, and promoting the integration of live e-commerce with cultural tourism and specialty agriculture [2]