除鲜果销售外，部分高原苹果还被杭州久至臻农业科技有限公司加工成自主研发的苹果汁。这款果汁依 托高原苹果天然浓郁的风味和高钙高铁的营养优势，主打"零添加、纯天然"的健康理念，迅速在淘宝、 小红书、抖音等线上平台打开市场，月销量稳定在三吨以上，尤其受到年轻消费者的欢迎。 这一产品的创新，正是"遇上雅江"消费帮扶模式不断深化的缩影。事实上，"遇上雅江"早已成为连接杭 州市上城区与甘孜州雅江县两地干部群众"双向奔赴"的纽带。围绕"一园一馆一品"建设，两地以"政府 引导、市场主导、社会参与"模式，打造从资源转化到市场对接再到产品创新的消费帮扶生态圈，推动 帮扶工作由"输血"向"造血"转变。 如今，这份来自雪域高原的馈赠已走进杭州市民的日常生活。高原苹果不仅在线上热销，也在多个线下 渠道同步铺开——包括位于上城区东太平巷7号的"遇上雅江"甘孜州特色农产品馆，以及世纪联华各大 门店。部分产品还特别推出精致礼盒装，既传递高原风味，也寄托帮扶情谊。 商报讯(记者楼怡霖王珮琪)自杭州市上城区与甘孜州雅江县确立结对关系以来，两地不断深化优势互 补、合作共赢，"遇上雅江"消费帮扶品牌正是这一合作的生动实践。如今，来自高原的新鲜苹果正 ...

Group 1 - The establishment of the first national Matsutake industry alliance marks a significant milestone for the Matsutake production areas in China, particularly in Ya'an County, which is recognized as the "Home of Matsutake" [1][3] - The summit emphasized ecological protection as a vital component for sustainable development in the Matsutake industry, with a focus on resource conservation, market expansion, and brand enhancement [1][2] - The "Encounter Ya'an" initiative aims to promote highland specialties, including Matsutake, by integrating various local products and enhancing market presence through a unified branding strategy [2] Group 2 - The Matsutake industry in Ya'an County has transitioned from fragmented operations to a fully integrated value chain, achieving a trading volume of 1,530 tons and a comprehensive output value exceeding 450 million yuan in 2024 [3] - The initiative has positively impacted over 8,000 farming households, with an average income increase of over 40,000 yuan per household, demonstrating a successful model of ecological and livelihood benefits [3] - Future plans include leveraging the national Matsutake industry alliance to expand the market reach of Matsutake beyond Ganzi and into international markets [3]