Core Insights - The partnership between Hangzhou's Shangcheng District and Ganzi Prefecture's Yajiang County has led to the successful "Encounter Yajiang" consumption assistance brand, facilitating the sale of highland apples to consumers in Hangzhou [2][3] Group 1: Product Innovation and Sales - The first live-streaming sales event for highland apples resulted in over 3,000 orders, showcasing strong market demand [2] - Highland apples are noted for their rich flavor and higher nutritional content, including significantly elevated calcium and iron levels compared to regular apples [2] - The company has also developed apple juice from highland apples, emphasizing a "zero additives, pure natural" health concept, achieving stable monthly sales of over three tons, particularly popular among younger consumers [2] Group 2: Consumption Assistance Model - The "Encounter Yajiang" model represents a deepening connection between the two regions, focusing on a "government-led, market-driven, and social participation" approach to create a consumption assistance ecosystem [3] - The initiative has transformed assistance efforts from "blood transfusion" to "blood production," promoting sustainable economic development [3] - Highland apples are not only sold online but are also available in various offline channels, including a dedicated Ganzi specialty product store in Hangzhou and major retail outlets [3]

Group 1 - The establishment of the first national Matsutake industry alliance marks a significant milestone for the Matsutake production areas in China, particularly in Ya'an County, which is recognized as the "Home of Matsutake" [1][3] - The summit emphasized ecological protection as a vital component for sustainable development in the Matsutake industry, with a focus on resource conservation, market expansion, and brand enhancement [1][2] - The "Encounter Ya'an" initiative aims to promote highland specialties, including Matsutake, by integrating various local products and enhancing market presence through a unified branding strategy [2] Group 2 - The Matsutake industry in Ya'an County has transitioned from fragmented operations to a fully integrated value chain, achieving a trading volume of 1,530 tons and a comprehensive output value exceeding 450 million yuan in 2024 [3] - The initiative has positively impacted over 8,000 farming households, with an average income increase of over 40,000 yuan per household, demonstrating a successful model of ecological and livelihood benefits [3] - Future plans include leveraging the national Matsutake industry alliance to expand the market reach of Matsutake beyond Ganzi and into international markets [3]