Core Viewpoint - The real estate promotion event in Dujiangyan aims to enhance market vitality and improve people's well-being through the implementation of favorable housing policies and the integration of culture, commerce, tourism, and sports [1][3]. Group 1: Event Overview - The "Zhen Shui Wan Shi Yan · Happiness An Yi City" themed real estate promotion event took place from October 1 to October 4, organized by the Dujiangyan Housing and Urban-Rural Development Bureau and the Business Promotion Bureau [1][3]. - The event features 18 participating real estate companies, showcasing various property types including villas, high-rise buildings, and holiday homes to meet diverse housing needs [3][5]. Group 2: Market Sentiment and Policies - The government work report highlighted the need for high-quality housing, marking the first mention of "good housing" in such a report, which has led to a series of supportive policies for the real estate market [3][5]. - There is a noticeable increase in buyer confidence due to the favorable policies, with developers launching special offers and discounts to attract buyers during the "Golden September and Silver October" period [5]. Group 3: Environmental and Living Conditions - Dujiangyan is recognized for its favorable living conditions, characterized by a geographical layout of "six mountains, one water, and three parts farmland," with a total area of 1,208 square kilometers and a built-up area of 37 square kilometers [7]. - The city boasts a pleasant climate with an average annual temperature of 16.6°C, and maintains high air and water quality, earning it titles such as "Longevity Town" and "Natural Oxygen Bar" [7].

Core Insights - The recent sale of a prime residential land in Changhua Town marks the first land supply in six years and the first low-density residential land auction since the price cap was lifted [1][3][8] - The developer, Hangzhou Hongyuan, is a new entrant in the market, established in June 2023, and is backed by a company with nearly 20 years of real estate development experience [1][8] - The land parcel has a floor price of 2,595 RMB per square meter and is located in a prime area with excellent scenic and living conditions [3][5] Land Characteristics - The Changhua land parcel has a low plot ratio of 1.15, allowing for the development of garden-style townhouses and courtyards, which differentiates it from previous projects in the area [7][8] - The total buildable area is nearly 70,000 square meters, with an estimated total of fewer than 280 housing units based on an average unit size of 250 square meters [7] Market Context - The local market is experiencing a rebound, with the developer expressing confidence in the timing, citing a market low as an opportunity for investment [8][12] - Changhua has a well-rounded infrastructure, including quality educational and medical facilities, which supports its residential market [5][10] Demographic and Economic Factors - Changhua's population is projected to grow, with an expected increase of 4,000 residents by the end of 2024, driven by industrial development in the region [12][14] - The urbanization rate in Lin'an is currently at 62.7%, indicating significant potential for future growth and demand for housing [14] Sales and Inventory Trends - The inventory cycle for residential properties in Lin'an has improved, with the average sales cycle decreasing from 47 months to 21 months, reflecting a healthier market [14][17] - Recent sales data shows strong performance in both new and second-hand markets, indicating a recovery in property values and buyer confidence [17]