高洁丝女性护理用品
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海外卫材供应链重构,国内无纺布企业或迎机遇
First Capital Securities· 2025-12-18 12:19
Investment Rating - The industry investment rating is "Recommended," indicating a positive outlook for the industry fundamentals, with expectations that the industry index will outperform the benchmark index [25]. Core Insights - The restructuring of the overseas supply chain presents opportunities for domestic non-woven fabric companies, as they can benefit from the pressures faced by major brands like Kimberly-Clark and Procter & Gamble, which are experiencing declining revenues in their core categories [4][5]. - The performance of leading non-woven fabric companies such as Yanjiang, Jieya, and Nuobang shows significant revenue growth, with year-on-year increases of 17%, 107%, and 23% respectively in Q3 2025, indicating a recovery trend driven by improved order structures and increased overseas orders [11][16]. - The shift in the global disposable hygiene products industry from a focus on market share to efficiency across the supply chain is evident, as brands are now prioritizing cost efficiency and localized responses to maintain profitability in a challenging market environment [5][10]. Summary by Sections Section 1: Pressure on Overseas Giants and Supply Chain Restructuring - Major brands like Kimberly-Clark are facing revenue declines in their baby and feminine care segments, with Q3 2025 revenues of approximately $5.09 billion and $1.29 billion, down 4.1% and 2.4% year-on-year respectively [5]. - The competitive landscape is shifting, with brands needing to enhance supply chain efficiency and local responsiveness to sustain profits amid slowing growth in mature markets [9][10]. Section 2: Recovery of Non-Woven Fabric Companies - Leading non-woven fabric companies are showing a clear recovery, with significant revenue growth in Q3 2025, indicating a positive trend following a period of inventory destocking and intensified competition [11][15]. - Profitability is also improving, with Yanjiang, Jieya, and Nuobang reporting net profit growth of 209%, 336%, and 21% respectively in Q3 2025, driven by enhanced product structures and increased overseas orders [16][20]. Section 3: Overseas Capacity Layout and Localization of Supply - Companies like Yanjiang are establishing production capacities in regions like Egypt and the U.S. to enhance delivery efficiency and better serve local markets, with plans to achieve significant sales targets by 2027 [21][22]. - The overseas production strategy is aligned with the supply chain adjustments of downstream brands, indicating a broader trend towards localized manufacturing to improve competitiveness and responsiveness to market demands [22].