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小城看中国⑲|江苏常熟:乘户外经济东风,“时尚常熟”闯新路
Xin Jing Bao· 2025-10-17 02:45
Core Points - The "Fashion Changshu" initiative represents a commitment to transforming Changshu from a textile manufacturing base to a global fashion and creative hub, emphasizing a new lifestyle and cultural aspirations [2][30] - The 2025 Suzhou Technology Fashion Week showcased the outdoor industry innovations in Changshu, attracting over 5,000 visitors on its opening day [1][5] - The event included the launch of the "Fashion Changshu" regional brand logo and the establishment of partnerships with major brands, indicating a strategic move towards enhancing the local outdoor sports industry [5][8] Industry Development - Changshu has over 5,000 textile and apparel enterprises, with an annual output value exceeding 100 billion yuan and producing over 500 million garments annually [10] - The city is recognized as a national model city for quality, variety, and category in the textile and apparel sector, and is actively seizing opportunities from the rising outdoor sports trend [10][12] - The local e-commerce market is thriving, with a projected GMV of 115.29 billion yuan in 2024, supported by nearly 70,000 e-commerce professionals [12] Technological Integration - The conference highlighted the launch of the "AI + Textile and Apparel Industry Development White Paper," providing guidance for the intelligent transformation of the textile industry [15] - The introduction of the SKAI model, the first AI model focused on the textile and fashion sectors, aims to enhance design, production, and marketing processes [15][19] - Companies like Bosideng are leading the way in digital transformation, with over 1,600 patents and significant advancements in smart manufacturing [17][19] Urban Branding and Experience - The "Fashion Changshu" initiative is not just about economic transformation but also about redefining the city's image as a vibrant, modern urban center [24][30] - The "Eagle Line," a new hiking route, has become popular among outdoor enthusiasts, showcasing Changshu's natural beauty and cultural heritage [26][28] - The city plans to invest in outdoor sports infrastructure and host international events, aiming to establish itself as the "Outdoor Sports Capital of Jiangnan" by 2027 [28][30]
江苏常熟:乘户外经济东风,“时尚常熟”闯新路
Xin Jing Bao· 2025-10-17 02:36
Core Insights - The "Fashion Changshu" initiative represents a strategic shift from traditional manufacturing to innovative brand creation, aiming to position Changshu as a global hub for outdoor and fashion industries [1][2][9] Group 1: Event Overview - The 2025 Suzhou Technology Fashion Week showcased Changshu's outdoor industry innovations, attracting over 5,000 visitors on the opening day [1] - The "Fashion Changshu" brand was launched alongside the Suzhou Outdoor Sports Industry Development Conference, emphasizing collaboration among government, industry, academia, and media [2] Group 2: Industry Development - Changshu has over 5,000 textile and apparel enterprises, generating an annual output value exceeding 100 billion yuan and producing over 500 million garments [2] - The city is transitioning from "Changshu Manufacturing" to "Changshu Creation," focusing on high-end outdoor apparel and integrating advanced technologies [3][4] Group 3: Technological Advancements - The conference highlighted the release of the "AI + Textile and Apparel Industry Development White Paper," guiding the smart transformation of the textile sector [4] - The introduction of the SKAI model aims to enhance design, production, and marketing processes within the textile industry [4][5] Group 4: Infrastructure and Future Plans - A three-year action plan (2025-2027) was unveiled, targeting the establishment of 10 outdoor sports bases and hosting over 20 high-profile international events [8] - The goal is to elevate the outdoor sports industry scale to over 100 billion yuan by 2027, establishing Changshu as the "Outdoor Sports Capital of Jiangnan" [8] Group 5: Cultural Integration - The "Eagle Line," a new hiking route, has become popular, attracting 120,000 visitors during the recent holiday, reflecting the integration of natural beauty and cultural experiences [7][8] - The initiative aims to create a holistic experience combining outdoor activities with cultural appreciation, appealing to the younger generation [8]