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又有小米投资?“ 追觅官宣造车 ”上热搜,网友:太癫了...
3 6 Ke· 2025-08-29 03:49
Core Viewpoint - The company Chasing has announced its ambition to create the world's fastest car, directly competing with the legendary hypercar brand Bugatti Veyron, which has sparked a mix of skepticism and support among netizens [1][12][9]. Company Overview - Chasing, established in 2017, has seen significant growth in the cleaning sector, achieving a valuation of 20 billion yuan in the 2024 Hurun Global Unicorn List [14]. - The company has a history of collaboration with Xiaomi, having initially produced smart cleaning products for Xiaomi before developing its own brand [17]. Market Position and Strategy - Chasing aims to launch its first car model in 2027, targeting the high-end market, which indicates a strong confidence in its capabilities [12][19]. - The company has reportedly formed a nearly 1,000-person team dedicated to vehicle development and is in the process of expanding this team [20]. Industry Context - The automotive industry is characterized by high capital requirements and rapid technological advancements, making entry challenging for new players [26][29]. - Previous attempts by home appliance companies, such as Dyson, to enter the automotive market have ended unsuccessfully, raising concerns about Chasing's strategy [23][25]. Consumer Sentiment - While some consumers express skepticism about Chasing's venture into automotive manufacturing, others are optimistic about the potential for cross-industry innovation [9][31]. - The general sentiment reflects a mix of caution and hope, with many consumers willing to observe the company's progress in this ambitious endeavor [31].