Core Viewpoint - Longxun Co., Ltd. is planning to issue H-shares and apply for a listing on the Hong Kong Stock Exchange to enhance its international strategy and operational capabilities [1][2] Group 1: Company Overview - Longxun Co., Ltd. specializes in the research and sales of high-speed mixed-signal chips and has been listed on the STAR Market since February 2023 [2] - The company aims to become a global leader in high-speed mixed-signal chip solutions, emphasizing its commitment to internationalization [2] Group 2: Financial Performance - In the first half of 2025, Longxun achieved revenue of 247 million yuan, a year-on-year increase of 11.35%, and a net profit of 71.52 million yuan, up 15.16% [1][4] - The company has experienced continuous positive growth in performance for two and a half years, with a notable revenue increase of 31.02% in overseas markets in 2024 [2][4] Group 3: Research and Development - As of June 2025, Longxun had 177 R&D personnel, accounting for 72.84% of its total workforce, with 54.24% holding master's degrees or higher [4][5] - R&D investment in the first half of 2025 totaled 57.06 million yuan, representing a 22.87% increase year-on-year and accounting for 23.10% of revenue [1][5] Group 4: International Strategy - Longxun's overseas revenue accounted for 38.4% of total revenue in 2024, highlighting its strong international presence [2] - The company is actively discussing the specifics of its H-share listing with relevant intermediaries [2]

Core Viewpoint - The company reported a slight increase in revenue for Q1 2025, but a decrease in net profit, primarily due to rising expenses. The company is also investing in a new R&D base to enhance its operational environment [1][2]. Revenue and Profit Summary - In Q1 2025, the company achieved revenue of 1.09 billion, a year-on-year increase of 4.52%. However, the net profit attributable to shareholders was 0.29 billion, reflecting a year-on-year decrease of 8.06%. The non-recurring net profit was 0.21 billion, down 8.93% year-on-year. The gross profit margin was 54.43%, up 0.32 percentage points year-on-year [1][2]. Expense Analysis - The company has been increasing its R&D investment, with R&D expenses in Q1 2025 amounting to 0.28 billion, a year-on-year increase of 23.24%, resulting in an R&D expense ratio of 25.31%. Additionally, sales, management, and financial expenses for the quarter were 11.28%, up 2.19 percentage points year-on-year [2]. Market Opportunities - The company is poised to benefit from the growing demand for automotive SerDes chips, with the market in mainland China expected to reach 1.088 billion by 2025. The average value per vehicle for SerDes is projected to be 44.35. Currently, the market is dominated by foreign manufacturers, with limited domestic competition [3]. - The company’s automotive bridge chip business is also expanding, with significant market share growth in head-up displays and in-car entertainment systems. By the end of Q3 2024, revenue from automotive electronics accounted for approximately 20% of total revenue [3]. Future Projections - Revenue projections for the company from 2025 to 2027 are estimated at 7.05 billion, 11.19 billion, and 14.50 billion, respectively. Net profit attributable to shareholders is projected to be 2.09 billion, 3.48 billion, and 4.34 billion for the same period. The company is well-positioned in the domestic market for video bridge chips and is actively expanding in the automotive sector [4].