Core Viewpoint - The company reported a slight increase in revenue for Q1 2025, but a decrease in net profit, primarily due to rising expenses. The company is also investing in a new R&D base to enhance its operational environment [1][2]. Revenue and Profit Summary - In Q1 2025, the company achieved revenue of 1.09 billion, a year-on-year increase of 4.52%. However, the net profit attributable to shareholders was 0.29 billion, reflecting a year-on-year decrease of 8.06%. The non-recurring net profit was 0.21 billion, down 8.93% year-on-year. The gross profit margin was 54.43%, up 0.32 percentage points year-on-year [1][2]. Expense Analysis - The company has been increasing its R&D investment, with R&D expenses in Q1 2025 amounting to 0.28 billion, a year-on-year increase of 23.24%, resulting in an R&D expense ratio of 25.31%. Additionally, sales, management, and financial expenses for the quarter were 11.28%, up 2.19 percentage points year-on-year [2]. Market Opportunities - The company is poised to benefit from the growing demand for automotive SerDes chips, with the market in mainland China expected to reach 1.088 billion by 2025. The average value per vehicle for SerDes is projected to be 44.35. Currently, the market is dominated by foreign manufacturers, with limited domestic competition [3]. - The company’s automotive bridge chip business is also expanding, with significant market share growth in head-up displays and in-car entertainment systems. By the end of Q3 2024, revenue from automotive electronics accounted for approximately 20% of total revenue [3]. Future Projections - Revenue projections for the company from 2025 to 2027 are estimated at 7.05 billion, 11.19 billion, and 14.50 billion, respectively. Net profit attributable to shareholders is projected to be 2.09 billion, 3.48 billion, and 4.34 billion for the same period. The company is well-positioned in the domestic market for video bridge chips and is actively expanding in the automotive sector [4].