以下文章来源于红色星际 ，作者红色星际科技 红色星际 . 让更多人，更深入地了解自动驾驶行业！ 作者 | 钟声 来源 | 红色星际 点击下方 卡片 ，关注" 自动驾驶之心 "公众号 戳我-> 领取 自动驾驶近30个 方向 学习 路线 >>自动驾驶前沿信息获取 → 自动驾驶之心知识星球 本文只做学术分享，如有侵权，联系删文 2025年结束了，2026年马上到来。 2025年对于智驾人来说仍旧是非常辛苦的一年，为了技术攻关和量产交付节点，没少过封闭开发的日子。不过，回顾2025，这是智驾承上启下和辞旧 迎新的一年。 2025年智驾最主要的两条线是：向下普及和向上挑战。 比亚迪、吉利、奇瑞等传统车企扮演了向下普及的角色，掀起了全民智驾的浪潮，把中阶的高速NOA功能下放到10W+车型上，26年将会继续推进智 驾普及，把城市NOA功能下放到10W+车型上。 新势力以及头部智驾供应商则是在挑战智驾技术的上限，秉持着一年一代新技术的做法，在端到端之后继续探索新技术，引领技术迭代。 可以说，25年主机厂分化成了两个阵营，一个是负责向下普及的传统车企；一个是负责向上挑战的新势力。 2025年，智驾开始挑战技术"深水区"，核心问 ...

Core Viewpoint - The automotive industry is at a critical juncture for high-level intelligent driving technology, which is expected to experience rapid growth following a pivotal point similar to that seen in smartphones and electric vehicles [1][2]. Group 1: Government Support - Intelligent driving is a key component of China's smart connected vehicle development strategy, as outlined in government reports and plans from the Ministry of Industry and Information Technology [2]. - The transition to electrification is seen as a way for China to move from being a major automotive market to a strong automotive nation, facilitating industrial upgrades and the shift from "Made in China" to "Intelligent Manufacturing in China" [2]. Group 2: Industry Trends - The functionality of urban NOA (Navigation on Autopilot) and highway NOA has progressively moved from high-end models priced above 300,000 yuan to models below 150,000 yuan this year [2]. - The first quarter of this year has seen further democratization of intelligent driving features among automakers, which is expected to drive technological advancements, cost reductions, and performance improvements, making these features more accessible to consumers [2]. Group 3: Consumer Demand - According to a McKinsey report, the level of intelligence in vehicles is a top two factor for consumers when choosing between electric and fuel vehicles, indicating that smart features are becoming a major consideration in vehicle selection [3]. - When selecting high-end brands, consumers are increasingly prioritizing intelligent attributes, with two out of the top three factors related to intelligent driving and smart cabins [3].