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车展季·大咖说丨坚持泛内燃机路线 穆峰:长城汽车不做非油即电的割裂选择
Mei Ri Jing Ji Xin Wen· 2025-04-25 08:16
Group 1 - GWM (Great Wall Motors) adopts a dual approach to powertrains, integrating both internal combustion engines and electric drive systems to meet local demands, with a focus on PHEV for main vehicles and BEV for commuting vehicles [2] - GWM has developed the Hi4 hybrid system and a 4.0T V8 engine, filling a gap in the high-displacement engine market for Chinese brands, which took 10 years to develop [3] - The 4.0T V8 engine is seen as a key to entering the luxury car market, with potential plans to launch a new ultra-luxury brand [3] Group 2 - The Tank brand is enhancing its off-road identity, launching the Tank 300 Huke version, while Haval aims to popularize four-wheel drive technology in the mid-range market [4] - In Q1, China's auto exports reached 1.54 million units, a 16% increase year-on-year, prompting GWM to focus on global market strategies [5] - GWM's global strategy categorizes markets into three segments, with the first two (China and developed markets) accounting for 67.7% of sales [5][6] Group 3 - GWM emphasizes a unified product and service quality under the "ONE GWM" brand strategy, adapting products to meet local market needs [6] - The company plans to leverage its Tank SUV to penetrate the global off-road vehicle market while enhancing its technology offerings through the WEY brand [6]
“听得见更听得进去”,魏牌全新“双山”登陆上海车展
Zhong Guo Jing Ji Wang· 2025-04-24 11:51
Group 1 - The core message of the event emphasizes that "changing for users" is a fundamental value for the company, not just a slogan [1] - The company showcased new models including the Blue Mountain and the new high mountain series, highlighting their commitment to user feedback and action [1][3] - The new high mountain series includes three models designed to meet diverse family needs, with over 8,000 orders placed within 26 hours of pre-sale launch [3] Group 2 - The high mountain welfare version features remote-controlled reclining seats and high-quality materials, catering to passengers with mobility challenges [3] - Safety is a top priority, with the new high mountain equipped with the Coffee Pilot Ultra driving assistance system and a high-strength cage structure for active protection [3] - The company adopts a "long-termism" approach in the face of rapid electrification and intelligent transformation in the automotive industry, focusing on refining technology and user experience [5] Group 3 - The Blue Mountain model has achieved a cumulative retail volume of 36,430 vehicles and a wholesale volume of 38,732 vehicles as of April 21, ranking among the top three in its market segment [5] - The company has refreshed the Blue Mountain with new color options based on user feedback, addressing aesthetic fatigue in luxury electric SUVs [6] - The Mocha Hi4 model will also debut with new color options and upgrades in the third quarter [6]