Core Viewpoint - The article highlights the innovative approach of Haidilao in launching a pet-friendly themed restaurant, reflecting the growing market demand for pet-inclusive dining experiences and the company's efforts to differentiate itself in a competitive industry [4][10]. Group 1: Haidilao's Pet-Friendly Themed Store - Haidilao opened its first pet-friendly themed store in Longhua District, Shenzhen, featuring designated areas for large and small pets, as well as a pet beauty and photo zone [4]. - The store staff demonstrated exceptional service by being knowledgeable about pet dietary needs and actively engaging with pets, which sets it apart from other restaurants that merely allow pets [5]. - The restaurant offers a dedicated pet menu with items priced around 20-30 yuan, while maintaining the same pricing for regular menu items, surprising pet owners [6]. Group 2: Market Trends and Consumer Behavior - The pet-related business market in China has grown significantly, from 97.8 billion yuan in 2015 to 592.8 billion yuan in 2023, with projections of reaching 811.4 billion yuan by 2025, driven by young consumers who view pets as family [7]. - The shift in consumer preferences has led to an increase in demand for pet-friendly services, transforming "pet-inclusive consumption" from a niche to a mainstream trend [7]. Group 3: Competitive Landscape and Financial Performance - Other beverage brands, such as Starbucks and Manner, have also ventured into the pet-friendly market, indicating a broader trend within the industry [8]. - Haidilao's financial performance showed a revenue of 20.703 billion yuan in the first half of 2025, a decrease of 3.7% year-on-year, while net profit fell by 13.7% due to initial adjustments in service and product innovation [8]. - Despite the financial challenges, revenue from "other restaurant operations" surged from 182 million yuan to 597 million yuan, reflecting the success of Haidilao's new brand initiatives and themed stores [8]. Group 4: Consumer Feedback and Future Outlook - Many pet owners now prioritize Haidilao as their first choice for hotpot dining, valuing pet-friendliness even over taste and price [11]. - Some concerns were raised regarding the management of pet areas and the clarity of pet menu item descriptions, indicating areas for improvement [11]. - Overall, consumer sentiment towards the pet-friendly concept remains positive, and Haidilao plans to continue expanding its themed store offerings in the future [11].