Group 1 - The Mid-Autumn Festival and National Day holiday have sparked a new wave of cultural and tourism consumption in Xi'an, with a focus on Shaanxi cuisine and cultural activities [2] - Traditional brands like Xian Restaurant, Defachang, and others are creating unique cultural experiences centered around "culture + interaction + food" [2][4] - The "Poetry Feast Chang'an" event at Defachang's Bell Tower store has attracted many diners, blending poetry culture with dining experiences [2] Group 2 - The "Me and Tang Dynasty Idol" activity allows visitors to engage creatively with Tang poetry, reflecting contemporary societal issues through humor [3] - Non-heritage master craft activities are drawing attention, with limited offerings of handmade delicacies by representative inheritors [3] - The integration of traditional cultural elements into modern experiences is enhancing consumer engagement in Xi'an [4] Group 3 - The initiative aims to balance preserving classic traditions while appealing to modern trends, showcasing the cultural vitality of Xi'an [4] - The culinary heritage of Shaanxi is being revitalized through innovation and the dedication of local restaurateurs [4]