Core Viewpoint - The article discusses the transformation of Dong Yuhui's live streaming approach from a knowledge-based model to a more price-focused strategy, highlighting the challenges faced in maintaining audience engagement and knowledge retention in the competitive live commerce landscape [5][9][15]. Group 1: Live Streaming Strategy - Dong Yuhui engaged in a live negotiation with a brand representative to lower installation fees for a television, showcasing a shift towards a more aggressive sales approach [3][5]. - The incident was widely shared on social media, indicating a strong public interest in this new negotiation style, contrasting with his previous "cultural" approach to selling [5][13]. - The shift in strategy reflects a broader trend in live commerce where price competitiveness is becoming increasingly important for attracting and retaining viewers [13][15]. Group 2: Challenges of Knowledge-Based Selling - Knowledge-based selling, while initially successful, has proven difficult to sustain due to the high demands on the host's expertise and the rapid consumption of their knowledge base [7][9]. - Dong Yuhui's previous success was built on delivering high-quality content, but the depletion of his knowledge reserves has led to a need for a strategic pivot [9][11]. - The article notes that many knowledge-based creators face a similar challenge of maintaining content quality amidst intense market competition [11][13]. Group 3: Future Directions - The future strategy for Dong Yuhui's live streaming may involve a combination of knowledge-based content to attract viewers and price-focused selling to drive conversions [15]. - The article suggests that as long as Dong Yuhui can provide competitive pricing, he can continue to leverage his existing fan base for financial success [15]. - The overall trend in live commerce indicates a return to fundamental sales tactics, emphasizing the importance of delivering the lowest prices to consumers [13][15].