Core Viewpoint - The article highlights the efforts of various support teams in Guangdong to enhance the sales of lychees through innovative marketing strategies, technology integration, and community engagement, aiming to address the challenges posed by a bumper harvest and ensure farmers' economic benefits [10][11][110]. Group 1: Sales Enhancement Strategies - Support teams have transformed local fruit orchards into live streaming venues to expand the online sales channels for lychees [4][43]. - The establishment of cold chain processing centers and the introduction of AI sorting technology have improved the quality and marketability of lychees, allowing for higher prices and reduced waste [5][35][38]. - Collaborative efforts with local farmers and technology experts have led to significant improvements in lychee quality and yield, with some areas reporting production increases of up to 30% [10][21][29]. Group 2: Community and Cultural Integration - Various support teams have initiated cultural and tourism projects, such as music festivals and art collaborations, to promote lychee brands and enhance consumer engagement [96][100]. - The integration of cultural elements into marketing strategies has helped create unique brand identities for local lychee varieties, boosting their appeal in both domestic and international markets [97][101]. Group 3: Technological Innovations - The implementation of cold chain logistics has enabled lychees to reach high-end international markets, significantly increasing cross-province order volumes by 200% [38]. - AI sorting systems have been introduced to ensure quality control, allowing for premium pricing on high-quality lychees [35][36]. Group 4: Economic Impact - The combined efforts of support teams have resulted in substantial sales figures, with some live streaming events selling over 25,000 pounds of lychees in just three hours, generating sales of 420,000 yuan [57]. - Overall, the initiatives have led to a significant increase in lychee sales across Guangdong, with reports indicating that approximately 80% of the expected harvest has already been sold [100][110].

荔枝是亚热带水果，主产于中国南方，其中又以广东最多产。广东地处亚热带季风区，冬季短暂且极少 霜冻，为这些"红宝石"提供了绝佳的生长条件。 国家荔枝龙眼产业技术体系首席科学家、华南农业大学园艺学院院长胡桂兵介绍，通过在开花期对全国 各主要产区荔枝成花物候进程、成花状况进行调研，预计2025年广东荔枝产量约160万吨。 广东哪里最盛产荔枝？省农业农村厅发布的《2025年广东荔枝采购导图》显示，今年粤西荔枝预计总产 量103万吨，占广东荔枝产量的一半以上，该地区多种植早熟品种荔枝，上市时间从5月中旬开始；珠三 角荔枝预计总产量29万吨；粤东预计总产量26万吨。 今年，广东荔枝上市"第一炮"在湛江打响。5月15日，湛江遂溪（乌塘）举行仙品荔开采活动，开采首 日预售量超4500吨，达总产量的30%左右；订单均价突破12元/斤，较去年上涨20%，预售金额近亿元， 荔枝市场一片火热。 荔枝在省内的热度，还延伸至省外甚至国外市场——粤西早熟荔枝组团赴上海举行对接会，为即将上市 的荔枝造势预热；茂名电白文化旅游推介会走进四川成都、湖南长沙，分别揽下12万斤、20万斤意向订 购荔枝订单；茂名近10吨标准化包装的早熟荔枝品种妃子笑 ...