业界热议"鹅荔 CP" 共探超级美 食IP出新出圈之 道_南方+_南方 plus 产业融合拓展发 展新空间 2025年马冈鹅×荔枝"鹅荔双绝"座谈会现场。 马冈鹅与荔枝都 是"顶流"，产业 发展相得益彰， 两者组CP，能 碰撞出多元的火 花。广东省农业 农村厅相关负责 百年马冈鹅，千 年贡品荔。马冈 鹅与荔枝组 CP，掀起一场 美食与产业的风 暴。 6月26日，广州 289艺术园区热 闹非凡，一场别 开生面的乡产盛 事在此拉开帷幕 ——2025年江门 开平马冈鹅×荔 枝"鹅荔双绝"推 介活动启幕。座 谈会上，近20家 马冈鹅、荔枝等 龙头企业齐聚一 堂，围绕这两种 极具广东特色的 农产品，展开了 一场关于产业发 展、产销对接与 品牌传播的深入 交流与合作。 人以"市场、合 作、媒体+"三个 关键词建言"鹅 荔双绝"的未来 发展路径。具体 来说，市场层 面，借鉴荔枝产 业发展经验，调 研主销区、消费 群体及线上平 台，梳理采购 商、加工企业等 市场关键主体， 开拓大湾区、京 津冀、长三角及 国际市场。合作 层面，推动"鹅 荔双绝"跨界协 同，联合电商、 小红书、餐饮协 会、采购商等构 建利益共同体。 媒体+层面 ...

Core Viewpoint - The launch of the "Goose and Lychee CP" initiative aims to create a new brand identity that integrates agriculture, culture, and tourism, promoting local specialties and enhancing market visibility [1][10][51]. Group 1: Event Overview - The "Goose and Lychee" promotional event took place on June 26, 2025, featuring over 20 leading companies from the Ma Gong Goose and lychee sectors [2][3]. - The event showcased the "Goose and Lychee" superfood IP, emphasizing innovative culinary creations that combine the flavors of Ma Gong Goose and Guangdong lychee [4][10]. Group 2: Product and Market Insights - Ma Gong Goose is recognized as the top among Guangdong's four famous geese, with over 800 breeding farms in Jiangmen Kaiping, producing more than 17 million goose chicks and over 10 million meat geese annually, contributing to a total industry value of 3 billion yuan [12][13][14]. - Guangdong lychee is a well-known fruit with a projected production of approximately 1.6 million tons by 2025, featuring various popular varieties [15][16]. Group 3: Culinary Innovations - New dishes such as "Lychee Flavored Goose" and "Goose with Lychee" were introduced, successfully attracting consumer interest and redefining healthy eating trends [20][22][23]. - The combination of Ma Gong Goose's rich flavor and lychee's sweetness has been highlighted as a unique culinary pairing, enhancing the appeal of both products [26][32]. Group 4: Industry Collaboration and Development - The event facilitated partnerships between Ma Gong Goose and lychee enterprises, addressing branding and product diversity challenges within both industries [45][46]. - The initiative aims to integrate resources across the supply chain, promoting deep processing products and establishing a comprehensive online and offline sales network [47][48]. Group 5: Cultural and Tourism Integration - The "Goose and Lychee" event serves as a model for the integration of agriculture, culture, and tourism, enhancing the visibility of local products through creative experiences [52][54]. - Future developments of the "Goose and Lychee" super IP are expected to contribute significantly to rural revitalization and brand value enhancement [58][59].