Core Viewpoint - The collaboration between Ma Gong Goose and Lychee, termed "Goose-Lychee CP," aims to create a new super food IP that enhances brand visibility and market reach for both products [2][10][22]. Industry Development - The "Goose-Lychee Double Excellence" promotional event was launched on June 26, 2025, in Guangzhou, gathering nearly 20 leading enterprises from the Ma Gong Goose and Lychee sectors for discussions on industry development, sales connections, and brand communication [5][6][7]. - The event emphasized the integration of these two iconic Guangdong agricultural products to explore new market opportunities and enhance their collaborative potential [10][11]. Market Strategy - The Guangdong Provincial Department of Agriculture and Rural Affairs proposed a three-pronged approach focusing on market, cooperation, and media to guide the future development of the "Goose-Lychee Double Excellence" initiative [10][11]. - Key strategies include leveraging the successful market experience of lychee, identifying key market players, and expanding into major regions such as the Greater Bay Area, Beijing-Tianjin-Hebei, and the Yangtze River Delta [12][13]. Brand Communication - The integration of Ma Gong Goose and Lychee is seen as a way to enhance brand storytelling and cultural value, with plans to create a cultural IP around the products [14][54]. - The development of cultural derivative products and the promotion of the Ma Gong Goose brand through various media channels are expected to increase its market presence [56][57]. Product Development - The collaboration aims to create innovative dishes that cater to modern consumer preferences, focusing on aesthetics, taste, and experiential dining [60][61]. - The initiative also includes plans for industrialized production to enhance the quality and availability of Ma Gong Goose products, aiming for a national brand upgrade [71][73]. Future Outlook - The combined efforts in industry integration, sales connections, and brand communication are set to propel Ma Gong Goose and Lychee into broader markets, contributing to rural revitalization [75][76].

Core Viewpoint - The launch of the "Goose and Lychee CP" initiative aims to create a new brand identity that integrates agriculture, culture, and tourism, promoting local specialties and enhancing market visibility [1][10][51]. Group 1: Event Overview - The "Goose and Lychee" promotional event took place on June 26, 2025, featuring over 20 leading companies from the Ma Gong Goose and lychee sectors [2][3]. - The event showcased the "Goose and Lychee" superfood IP, emphasizing innovative culinary creations that combine the flavors of Ma Gong Goose and Guangdong lychee [4][10]. Group 2: Product and Market Insights - Ma Gong Goose is recognized as the top among Guangdong's four famous geese, with over 800 breeding farms in Jiangmen Kaiping, producing more than 17 million goose chicks and over 10 million meat geese annually, contributing to a total industry value of 3 billion yuan [12][13][14]. - Guangdong lychee is a well-known fruit with a projected production of approximately 1.6 million tons by 2025, featuring various popular varieties [15][16]. Group 3: Culinary Innovations - New dishes such as "Lychee Flavored Goose" and "Goose with Lychee" were introduced, successfully attracting consumer interest and redefining healthy eating trends [20][22][23]. - The combination of Ma Gong Goose's rich flavor and lychee's sweetness has been highlighted as a unique culinary pairing, enhancing the appeal of both products [26][32]. Group 4: Industry Collaboration and Development - The event facilitated partnerships between Ma Gong Goose and lychee enterprises, addressing branding and product diversity challenges within both industries [45][46]. - The initiative aims to integrate resources across the supply chain, promoting deep processing products and establishing a comprehensive online and offline sales network [47][48]. Group 5: Cultural and Tourism Integration - The "Goose and Lychee" event serves as a model for the integration of agriculture, culture, and tourism, enhancing the visibility of local products through creative experiences [52][54]. - Future developments of the "Goose and Lychee" super IP are expected to contribute significantly to rural revitalization and brand value enhancement [58][59].