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北交所新消费产业研究系列(一):中国宠物市场方兴未艾,多维度梳理优质宠物食品公司-20250905
Hua Yuan Zheng Quan· 2025-09-05 05:55
Group 1: Industry Overview - The pet market in China is experiencing robust growth, with the urban dog and cat consumption market size increasing from 170.8 billion yuan in 2018 to 300.2 billion yuan in 2024, reflecting a compound annual growth rate (CAGR) of 9.86% [6][9] - The pet food segment remains the largest market share at 52.8% in 2024, while the medical market holds 28.0% [6][9] - The concentration of pet food brands in China is relatively low compared to the U.S., with the top ten brands accounting for only 26% of sales in 2024, indicating potential for new entrants [15][18] Group 2: Product Strategies - Companies are adopting multi-brand strategies to diversify their product offerings, with Guobao Pet's brands targeting different market segments, including high-end and low-end products [28][30] - Zhongchong's pet food revenue from snacks is projected to reach 70% in 2024, while its main food revenue is steadily increasing [32][38] - Petty's plant-based chewing gum and meat snacks are significant revenue contributors, with plant-based products accounting for 36.6% of total revenue in 2024 [42][43] Group 3: Research and Development - Guobao Pet leads in R&D spending, with its R&D expenses projected to grow from 44.05 million yuan in 2020 to 85.48 million yuan in 2024 [2][3] - Zhongchong's R&D expenses are expected to increase by 52% year-on-year to 72.68 million yuan in 2024 [2][3] - Lusi's R&D expense ratio is the highest in the industry, reaching 3.04% in 2024 [2][3] Group 4: Capacity Expansion - Companies are expanding their production capacities globally, with Zhongchong establishing factories in North America and Guobao Pet expanding in Thailand [2][3] - Petty's production facilities are distributed across New Zealand, China, and Southeast Asia, while Lusi is developing a factory in Cambodia [2][3] Group 5: Marketing Strategies - Companies are increasing their marketing expenditures to enhance brand influence, with Guobao Pet's sales expense ratio exceeding 20% in 2024 [2][3] - Zhongchong is actively participating in co-branding activities and leveraging authoritative media endorsements [2][3] - Petty focuses on scenario-based marketing, while Lusi emphasizes participation in industry exhibitions [2][3] Group 6: Financial Performance - Guobao Pet shows the highest revenue and net profit growth rates from 2021 to 2024, with a revenue CAGR of 26.8% and a net profit CAGR of 64.2% [2][3] - In 2024, Guobao Pet's domestic revenue is expected to account for 67.7% of its total revenue, while Petty's overseas revenue is projected to be 82.6% [2][3] - As of September 4, 2025, Guobao Pet has the largest market capitalization at 39.6 billion yuan, with a price-to-earnings (PE) ratio of 51x [2][3]