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星巴克喊你去自习了!真免费?记者实探广州门店
Sou Hu Cai Jing· 2025-07-23 07:28
Core Viewpoint - Starbucks has introduced a "study room" service in various locations, allowing customers to use the space without mandatory purchases, particularly aimed at students and parents during the summer [1][5][9] Group 1: Service Implementation - The "study room" service has been launched in at least 30 stores in Guangzhou and has expanded to other cities in Guangdong, as well as parts of Guangxi and Hainan [1][5] - The service is designed to provide a conducive environment for studying, with some stores offering quiet corners or long tables for this purpose [4][5] - Store employees have confirmed that the availability of the study room is determined by individual store conditions, and some stores still operate under the "third space" concept [4][6] Group 2: Customer Reactions - Customer feedback on social media has been mixed, with some expressing a desire for the service to be available in more cities, while others are concerned about its impact on the store's consumption environment [9] - The introduction of the study room service has drawn comparisons to similar initiatives by McDonald's, which has also experimented with study spaces in the past [9] Group 3: Context and Background - The introduction of the study room service comes amid discussions about Starbucks' policy on customer access without purchase, particularly following a recent decision in North America to require purchases for entry [6][9] - The service aligns with Starbucks' ongoing emphasis on creating a "third space" for customers, catering to diverse needs in different settings [4][6]