Group 1 - The core theme of the promotion event was "Silk Road Station · Magical Ningxia · Hometown of Stars," focusing on showcasing Ningxia's unique cultural tourism resources through various formats such as exhibitions and business exchanges [1][2] - The event aimed to deepen cultural tourism cooperation between Ningxia and Paris, expanding Ningxia's inbound tourism market [1][2] - A cooperation agreement was signed between Ningxia's cultural tourism department and Paris tourism authorities, covering areas such as tourism promotion, wine tourism exchange, and talent exchange [2][3] Group 2 - Ningxia's red wine and goji berries were highlighted in the product display area, with tasting sessions allowing guests to experience the quality of Ningxia's wines [3] - The event featured a non-heritage cultural exhibition showcasing traditional crafts, which received positive feedback from attendees [3] - The promotion event laid the foundation for cultivating internationally influential cultural tourism brands and emphasized the importance of aligning with international demands [3]

Group 1 - The event held on May 9, 2025, in Ordos aimed to promote tourism cooperation between Ningxia and Inner Mongolia, gathering over 120 representatives from tourism departments, scenic spots, travel agencies, and intangible cultural heritage inheritors [1] - Ningxia tourism representatives highlighted unique tourism routes focusing on natural exploration, cultural experiences, and leisure vacations, with five cities promoting their distinctive cultural tourism resources and offering special discounts [3][5] - A special display area showcased Ningxia's cultural products, including goji berries and traditional crafts, allowing attendees to experience and purchase local specialties, enhancing engagement with Ningxia's rich cultural heritage [5][7] Group 2 - Ningxia and Ordos share a deep cultural connection, with Ningxia recognized as the first national all-area tourism demonstration province, and Ordos benefiting from the Yellow River's historical and natural significance [8] - In 2024, Ningxia sent 905,000 tourists to Ordos, making it the fourth largest source market for the city, indicating strong tourism ties between the two regions [8] - The promotional event is seen as a new starting point for deepening cooperation in resource sharing, customer exchange, and brand building between Ningxia and Ordos, aiming for high-quality development in tourism collaboration [10]