Core Insights - The Ningxia goji berry industry is experiencing significant growth, with a comprehensive brand matrix and over 2,700 enterprises, including 11 national leading companies and 21 large-scale enterprises [3] - The industry has created approximately 270,000 jobs, with an average annual income of 36,000 yuan for workers in the goji berry sector [3] - The total output value of the goji berry industry in Ningxia has surpassed 20.4 billion yuan, making it a key driver of regional economic growth [3] Industry Development - Ningxia has established two regional public brands, "Ningxia Goji" and "Zhongning Goji," and has developed over 120 types of deep-processed goji products, exporting to 50 countries and regions [3] - The region has built a modern goji berry industry development framework covering five cities and 15 main production counties, enhancing its global brand influence [3][4] Technological Advancements - The establishment of the China Goji Research Institute and the National Goji Product Quality Inspection Center in Ningxia has strengthened the industry's technological capabilities and product quality assurance [4] - Over 270 technology projects have been implemented with an investment of nearly 290 million yuan, driving high-quality development in the goji berry sector [4] Innovation and Product Development - Companies like Bai Rui Yuan are actively exploring innovative paths, holding over 40 technology patents, including the "fresh-keeping goji berry" that significantly reduces drying time while preserving nutrients [5] - The integration of modern agricultural techniques, such as Israeli drip irrigation and full-process traceability systems, enhances the quality and appeal of goji products [7] Cultural and Economic Impact - The Bai Rui Yuan goji berry estate combines health food, cultural experiences, and tourism, creating diverse revenue streams and job opportunities while promoting local economic development [7][8] - The goji berry industry connects ancient health culture with modern consumer demands, benefiting over 270,000 practitioners and contributing to the local economy [8]

Core Viewpoint - Geographic indication products are becoming a key to opening international markets, accelerating the global expansion of China's high-quality agricultural products [2][3]. Group 1: Geographic Indication Products - As of the end of 2024, China has recognized a total of 2,544 geographic indication products, with a direct output value exceeding 960 billion yuan [1]. - The core competitiveness of geographic indication products lies in their inherent uniqueness and high added value, which is essential for agricultural exports [3][4]. - The total agricultural trade volume in China increased from 175.6 billion USD in 2012 to 336.1 billion USD in 2023, with an average annual growth rate of 6.7% [3]. Group 2: Export Performance - In the first five months of 2023, China's agricultural exports reached 41.21 billion USD, a year-on-year increase of 3.5% [3]. - Exports to countries involved in the Belt and Road Initiative showed remarkable performance, growing by 8.3% to 20.81 billion USD, accounting for approximately 50.5% of total agricultural exports [4]. Group 3: Market Trends and Opportunities - The increasing public awareness of health and food safety is driving international market interest in geographic indication products [4]. - The signing of the China-EU Geographic Indication Protection and Cooperation Agreement supports the technical standards and brand reputation of geographic indication products [7]. Group 4: Challenges and Strategic Recommendations - Current challenges include low industrial concentration, weak international brand reputation, and an incomplete industrial chain [8][9]. - A comprehensive approach involving local governments, enterprises, and industry associations is necessary to address these challenges and enhance the competitiveness of geographic indication products [9].

Core Viewpoint - Ningxia, a major goji berry production area in China, faces challenges such as "high quality but low price" despite its strong brand presence with "Ningxia Goji" and "Zhongning Goji" [1][2] Industry Overview - Ningxia produces 25% of China's dried goji berries and 90% of goji seedlings, establishing significant brands in the industry [2] - The local leading company, Wofu Baorui Goji Industry Co., Ltd., attempted an IPO in 2021 but ultimately terminated it [2] Financial Performance - Wofu Baorui's revenue from 2018 to 2020 was 186 million, 266 million, and 282 million yuan respectively, with net profits of approximately 65.81 million, 88.41 million, and over 109 million yuan [2] Challenges Faced - The "high quality but low price" issue is attributed to low-priced competition, counterfeit products, and high labor costs [1][3] - The cost of low-priced goji berries is around 11 yuan per kilogram, while local production costs are approximately 17 yuan per kilogram, with labor costs constituting over 40% of total production costs [5] Technological and Market Developments - Collaborations with leading companies like Yili Group and Rongsheng Refrigerator aim to enhance the goji berry industry's value through technology and supply chain integration [1][6] - Cold chain technology is crucial for preserving fresh goji berries, which have a high moisture content and require rapid transportation to avoid spoilage [7] Consumer Trends - E-commerce has become a significant sales channel for goji berries, with projected retail sales exceeding 1.5 billion yuan in 2024, capturing over 61% of the national market share [10] Agricultural Innovations - The "enterprise + farmer" model promotes collaboration between local farmers and downstream enterprises, enhancing product quality and market reach [8] - Automation in production lines is being adopted in related agricultural sectors, such as the local watermelon industry, to improve efficiency and meet market demands [10]

Core Insights - The "2024 China Geographical Indication Agricultural Products (Traditional Chinese Medicine Materials) Regional Public Brand Reputation TOP 100" list was officially released, with Xinhui Chenpi ranking first due to its exceptional quality, rich cultural heritage, and vibrant industry vitality, achieving a brand reputation index of 857.44 [1][2][8] Brand Reputation - Brand reputation is a decisive factor for future brand development, reflecting the overall evaluation by consumers and stakeholders, serving as a key to market success [3] Industry Development - The Xinhui District government has prioritized the development of the Chenpi industry, establishing a comprehensive industrial chain covering planting, processing, and storage, and promoting diversified and in-depth processing [4][10] - The total industrial chain output value of Xinhui Chenpi has reached 26.1 billion, with a planting area of 143,000 acres and over 7,800 related business entities [6] Cultural and Economic Impact - The elevation of the Xinhui Chenpi public brand is expected to further enhance its brand value and market competitiveness, contributing to the local economy [8][10] - The Xinhui Chenpi industry is positioned as a significant contributor to rural revitalization and high-quality development initiatives [10]

Group 1 - The core theme of the promotion event was "Silk Road Station · Magical Ningxia · Hometown of Stars," focusing on showcasing Ningxia's unique cultural tourism resources through various formats such as exhibitions and business exchanges [1][2] - The event aimed to deepen cultural tourism cooperation between Ningxia and Paris, expanding Ningxia's inbound tourism market [1][2] - A cooperation agreement was signed between Ningxia's cultural tourism department and Paris tourism authorities, covering areas such as tourism promotion, wine tourism exchange, and talent exchange [2][3] Group 2 - Ningxia's red wine and goji berries were highlighted in the product display area, with tasting sessions allowing guests to experience the quality of Ningxia's wines [3] - The event featured a non-heritage cultural exhibition showcasing traditional crafts, which received positive feedback from attendees [3] - The promotion event laid the foundation for cultivating internationally influential cultural tourism brands and emphasized the importance of aligning with international demands [3]

Group 1 - The core viewpoint of the report indicates that the Ningxia goji berry e-commerce market is expected to capture 61.3% of the national market share in 2024, reflecting strong market demand and a prosperous industry ecosystem [1][2] - In 2024, the national goji berry e-commerce retail sales are projected to reach 2.49 billion RMB, with a year-on-year growth of 8.2%, showcasing the industry's high-quality development opportunities [1] - Ningxia's goji berry e-commerce retail sales are anticipated to reach 1.53 billion RMB in 2024, an increase of 8.4 percentage points year-on-year, with retail volume expected to hit 23.69 million units, growing by 6.1% [1] Group 2 - The report highlights that the goji berry dry fruit market is relatively mature, with price indices across different regions showing high similarity due to the transparency and immediacy of e-commerce channels [2] - Ningxia's goji berry raw juice price index is the only one maintaining continuous positive growth, demonstrating its advantages in deep processing, demand insight, and brand premium [2] - Goji berries hold significant cultural, medicinal, and economic value in China, becoming an important economic crop in regions like Ningxia, Gansu, and Qinghai, with e-commerce sales emerging as a major sales channel [2]

Group 1 - The local state-owned enterprises are focusing on key areas to support rural revitalization, aligning with the five-year transition period for consolidating poverty alleviation achievements [1] - Companies are actively collaborating with local governments to identify resource endowments and development needs, helping rural areas find suitable industrial directions [1] - The National Energy Group Ningxia Electric Power Co., Ltd. is investing in photovoltaic projects to create "sunshine savings" for villagers [1] Group 2 - Various enterprises are leveraging regional resource advantages to develop integrated business models such as "new energy + rural tourism + health care," enhancing income for farmers [1] - The Ningxia Agricultural Reclamation Group Co., Ltd. is creating "rural complex" projects that connect farmers through profit-sharing and guaranteed purchase agreements, steadily increasing farmers' income [1] - The state-owned enterprises in the region are using their market platform advantages to promote Ningxia's specialty agricultural products, facilitating a transition from "growing well" to "selling well" [1] Group 3 - The China Petroleum & Chemical Corporation has established a "Yijie·Ningxia Quality Products" section to directly reach national consumers with local specialties like goji berries and lamb [1] - A collaborative initiative involving major state-owned enterprises aims to enhance the market presence of Ningxia's specialty products, with over 30 central enterprises participating [1] - The National Grid Corporation is investing in rural power grid enhancement projects to support rural industrial development and improve living standards [2] Group 4 - By the end of 2024, nine central enterprises stationed in Ningxia have sent 46 cadres to assist, trained 24,600 individuals, and invested 156 million yuan [2] - The sales volume of Ningxia's "six special" products in central enterprises reached 373 million yuan, directly creating 552 jobs and facilitating the transfer of 1,106 jobs [2]

Core Viewpoint - The 2025 Beijing International Cultural and Tourism Consumption Expo showcases Ningxia's cultural and tourism offerings, emphasizing its unique identity and attractions to a global audience [1]. Group 1: Exhibition Highlights - Ningxia's exhibition features over 20 renowned cultural and tourism enterprises, presenting a comprehensive "Ningxia postcard" to the world [1]. - The exhibition design incorporates immersive and ecological scenes, reflecting the natural beauty of Ningxia, including the Helan Mountains and Tengger Desert [2]. - Key attractions and hotels such as Helan Mountain National Forest Park, Western Film City, and desert-themed accommodations are prominently displayed, creating a vivid representation of Ningxia's landscape [2]. Group 2: Product and Service Offerings - The "Ningxia Gifts" section showcases popular geographical indication products like goji berries, lamb, and wine, which are well-received by visitors [4]. - Digital technology is utilized for an interactive experience, offering a one-stop service platform called "Yuejian Ningxia" for travel-related services, including ticketing and local specialties [4]. - The Ningxia Tourism Card provides multiple discounts, with ticket value exceeding 3000 yuan, enhancing consumer engagement [4]. Group 3: Market Engagement - The Ningxia exhibition team engages in deep communication with domestic and international exhibitors and consumers, capturing market demands effectively [4]. - Collaborations with travel agencies and professional buyers are established, focusing on developing travel packages and online-offline sales of unique products [4].

Group 1: Industry Overview - The first batch of goji berries in Ningxia has matured, with large-scale harvesting officially starting, and the expected fresh fruit yield for this year is 300,000 kilograms from a 1,500-acre farm [1] - The goji berry industry in Ningxia has a comprehensive output value exceeding 12.6 billion yuan, with over 120 types of processed goji products available [9] Group 2: Pest Control Innovations - Ningxia has established its first biological pest control base, utilizing aphid wasps to combat aphid infestations in goji berry farms, which helps reduce chemical pesticide use and enhances ecological safety [2][4] - The aphid wasp can control over 100 aphids, promoting a "bug control by bug" method that improves the quality and safety of goji berries from the source [4] Group 3: Water and Fertilizer Management - The implementation of integrated water and fertilizer management technology addresses issues of water waste and low fertilizer efficiency, allowing for precise irrigation and fertilization based on the growth stage of goji berries [5] Group 4: Fresh Goji Berry Distribution - Fresh goji berries are packaged and transported using cold chain logistics, ensuring delivery to consumers within 24 to 48 hours after harvesting, enhancing the freshness experience [7]

Core Insights - The ACE 2025 Asian Catering Exhibition was held in Jinan, Shandong, from May 23 to 25, showcasing 26 high-quality green agricultural product enterprises from Ningxia, achieving a cooperation intention amount of 19.71 million yuan [1][2] - The exhibition serves as an international professional platform for linking the catering industry's supply chain, promoting advanced products and business concepts, and fostering open cooperation across the entire catering industry [1] Group 1 - The exhibition featured participation from over 20 provinces in China and more than 20 countries including Vietnam, Malaysia, Central Asian countries, and Brazil [1] - Ningxia set up a 144-square-meter special exhibition booth themed "Ningxia Selection Meets Qilu," showcasing products like wine, goji berries, milk, and lamb, enhancing visibility and interactivity through multimedia applications [1][2] Group 2 - Ningxia goji berries, known as the "red gemstone," attracted significant attention for their nutritional and medicinal value, while Ningxia lamb and beef received widespread acclaim for their taste and quality [2] - The Ningxia Trade Promotion Association organized a tasting and promotion event for green agricultural products and facilitated a precise matchmaking event during the exhibition to help enterprises enhance brand value and expand market share [2]