Core Viewpoint - Ningxia is leveraging its exhibition economy as a key strategy in the modernization process, focusing on international cooperation and trade, particularly with Arab countries and Belt and Road Initiative nations [1][3]. Group 1: Exhibition Industry Growth - In the first half of 2025, Ningxia hosted 189 various exhibition events, marking a 57.5% year-on-year increase, with an exhibition area of 608,100 square meters, up 77.91% [2]. - The direct economic income from these events reached 2.684 billion yuan, with 4.49 million participants [2]. - The China-Arab Expo has successfully established connections with 56 countries and regions, signing 1,616 trade and investment cooperation projects [3][4]. Group 2: International Cooperation and Events - The seventh China-Arab Expo is set to take place in August 2025, with significant support from various governmental bodies, aiming for a higher level of international collaboration [3][4]. - The expo has attracted participation from 75 countries and over 2,200 business associations and enterprises, with record-high guest invitations and registrations [4]. - New initiatives include the introduction of a market-oriented operation mechanism and the launch of a mascot to enhance public engagement and recognition of the expo [5]. Group 3: Regional Exhibition Development - Ningxia is promoting regional exhibitions that focus on local特色产业, such as the Ningxia Food Festival and the Goji Berry Industry Expo, enhancing local brand recognition [8][9]. - The region has organized over 600 enterprises to participate in major domestic and international exhibitions, expanding the visibility of Ningxia's quality agricultural products [9]. - New exhibition formats, such as the A-Card Animation Festival and AI Robot Exhibition, are gaining popularity among younger demographics [9]. Group 4: Policy and Infrastructure Support - Ningxia has implemented a dynamic management mechanism for exhibitions and allocated special funds to support the development of the exhibition industry [10][11]. - A new online application system has streamlined the approval process for exhibitions, significantly reducing the time and effort required for businesses [11]. - The region is focusing on enhancing the quality and scale of its exhibition industry through systematic training and statistical analysis [10]. Group 5: Economic Impact and Future Outlook - The exhibition economy is significantly boosting the regional supply chain and enhancing the value of Ningxia's特色产业, contributing to economic transformation [14]. - The region aims to create a high-level open economy by facilitating international trade and enhancing the competitiveness of local products [14][15]. - Future plans include hosting diverse international exhibitions that showcase cutting-edge technology and promote sustainable development [15][16].

Core Insights - Ningxia goji berries are renowned for their unique quality, attributed to the region's distinct geographical and climatic conditions, resulting in sweet, large, and thin-skinned berries [1] - In 2024, Ningxia's goji berry cultivation area is projected to reach 230,000 acres, with a fresh fruit output of 200,000 tons and a processing conversion rate of 36%, leading to a total industry output value of 20.4 billion yuan [4] - Ningxia goji berries are evolving from a single product focus to a diversified business model, incorporating high-tech processing methods and expanding into various sectors including health products, cosmetics, and cultural experiences [6] Industry Development - The goji berry industry in Ningxia is experiencing significant growth, with one out of every four pounds of goji berries in China sourced from this region [4] - The international market presence of Ningxia goji berries is expanding, with exports reaching over 50 countries and regions, including Germany, the United States, and Japan [6] - The industry is transitioning from merely selling products to offering experiences and cultural narratives, enhancing its market appeal and value [6]

Core Insights - The Ningxia goji berry industry is experiencing significant growth, with a comprehensive brand matrix and over 2,700 enterprises, including 11 national leading companies and 21 large-scale enterprises [3] - The industry has created approximately 270,000 jobs, with an average annual income of 36,000 yuan for workers in the goji berry sector [3] - The total output value of the goji berry industry in Ningxia has surpassed 20.4 billion yuan, making it a key driver of regional economic growth [3] Industry Development - Ningxia has established two regional public brands, "Ningxia Goji" and "Zhongning Goji," and has developed over 120 types of deep-processed goji products, exporting to 50 countries and regions [3] - The region has built a modern goji berry industry development framework covering five cities and 15 main production counties, enhancing its global brand influence [3][4] Technological Advancements - The establishment of the China Goji Research Institute and the National Goji Product Quality Inspection Center in Ningxia has strengthened the industry's technological capabilities and product quality assurance [4] - Over 270 technology projects have been implemented with an investment of nearly 290 million yuan, driving high-quality development in the goji berry sector [4] Innovation and Product Development - Companies like Bai Rui Yuan are actively exploring innovative paths, holding over 40 technology patents, including the "fresh-keeping goji berry" that significantly reduces drying time while preserving nutrients [5] - The integration of modern agricultural techniques, such as Israeli drip irrigation and full-process traceability systems, enhances the quality and appeal of goji products [7] Cultural and Economic Impact - The Bai Rui Yuan goji berry estate combines health food, cultural experiences, and tourism, creating diverse revenue streams and job opportunities while promoting local economic development [7][8] - The goji berry industry connects ancient health culture with modern consumer demands, benefiting over 270,000 practitioners and contributing to the local economy [8]

Group 1 - The unique geographical environment and climate of Ningxia contribute to the superior quality of goji berries, characterized by their large size, thin skin, and sweet taste [2] - In 2024, the total planting area for goji berries in Ningxia is projected to be 230,000 acres, with a fresh fruit output of 200,000 tons and a processing conversion rate of 36%, leading to a total industry output value of 20.4 billion yuan [4] - The goji berry industry in Ningxia is evolving from merely selling products to offering experiences and cultural elements, indicating a shift towards a more diversified and integrated business model [5] Group 2 - The "e-commerce + rural" integration is becoming a crucial link in connecting urban and rural areas, enhancing the internal dynamics of the rural economy and providing sustainable digital momentum for rural revitalization [11] - Yanbian Korean Autonomous Prefecture has successfully created 137 e-commerce demonstration projects, achieving nationwide coverage for e-commerce in rural areas [12]

Core Viewpoint - Geographic indication products are becoming a key to opening international markets, accelerating the global expansion of China's high-quality agricultural products [2][3]. Group 1: Geographic Indication Products - As of the end of 2024, China has recognized a total of 2,544 geographic indication products, with a direct output value exceeding 960 billion yuan [1]. - The core competitiveness of geographic indication products lies in their inherent uniqueness and high added value, which is essential for agricultural exports [3][4]. - The total agricultural trade volume in China increased from 175.6 billion USD in 2012 to 336.1 billion USD in 2023, with an average annual growth rate of 6.7% [3]. Group 2: Export Performance - In the first five months of 2023, China's agricultural exports reached 41.21 billion USD, a year-on-year increase of 3.5% [3]. - Exports to countries involved in the Belt and Road Initiative showed remarkable performance, growing by 8.3% to 20.81 billion USD, accounting for approximately 50.5% of total agricultural exports [4]. Group 3: Market Trends and Opportunities - The increasing public awareness of health and food safety is driving international market interest in geographic indication products [4]. - The signing of the China-EU Geographic Indication Protection and Cooperation Agreement supports the technical standards and brand reputation of geographic indication products [7]. Group 4: Challenges and Strategic Recommendations - Current challenges include low industrial concentration, weak international brand reputation, and an incomplete industrial chain [8][9]. - A comprehensive approach involving local governments, enterprises, and industry associations is necessary to address these challenges and enhance the competitiveness of geographic indication products [9].

Core Viewpoint - Ningxia, a major goji berry production area in China, faces challenges such as "high quality but low price" despite its strong brand presence with "Ningxia Goji" and "Zhongning Goji" [1][2] Industry Overview - Ningxia produces 25% of China's dried goji berries and 90% of goji seedlings, establishing significant brands in the industry [2] - The local leading company, Wofu Baorui Goji Industry Co., Ltd., attempted an IPO in 2021 but ultimately terminated it [2] Financial Performance - Wofu Baorui's revenue from 2018 to 2020 was 186 million, 266 million, and 282 million yuan respectively, with net profits of approximately 65.81 million, 88.41 million, and over 109 million yuan [2] Challenges Faced - The "high quality but low price" issue is attributed to low-priced competition, counterfeit products, and high labor costs [1][3] - The cost of low-priced goji berries is around 11 yuan per kilogram, while local production costs are approximately 17 yuan per kilogram, with labor costs constituting over 40% of total production costs [5] Technological and Market Developments - Collaborations with leading companies like Yili Group and Rongsheng Refrigerator aim to enhance the goji berry industry's value through technology and supply chain integration [1][6] - Cold chain technology is crucial for preserving fresh goji berries, which have a high moisture content and require rapid transportation to avoid spoilage [7] Consumer Trends - E-commerce has become a significant sales channel for goji berries, with projected retail sales exceeding 1.5 billion yuan in 2024, capturing over 61% of the national market share [10] Agricultural Innovations - The "enterprise + farmer" model promotes collaboration between local farmers and downstream enterprises, enhancing product quality and market reach [8] - Automation in production lines is being adopted in related agricultural sectors, such as the local watermelon industry, to improve efficiency and meet market demands [10]

Core Insights - The "2024 China Geographical Indication Agricultural Products (Traditional Chinese Medicine Materials) Regional Public Brand Reputation TOP 100" list was officially released, with Xinhui Chenpi ranking first due to its exceptional quality, rich cultural heritage, and vibrant industry vitality, achieving a brand reputation index of 857.44 [1][2][8] Brand Reputation - Brand reputation is a decisive factor for future brand development, reflecting the overall evaluation by consumers and stakeholders, serving as a key to market success [3] Industry Development - The Xinhui District government has prioritized the development of the Chenpi industry, establishing a comprehensive industrial chain covering planting, processing, and storage, and promoting diversified and in-depth processing [4][10] - The total industrial chain output value of Xinhui Chenpi has reached 26.1 billion, with a planting area of 143,000 acres and over 7,800 related business entities [6] Cultural and Economic Impact - The elevation of the Xinhui Chenpi public brand is expected to further enhance its brand value and market competitiveness, contributing to the local economy [8][10] - The Xinhui Chenpi industry is positioned as a significant contributor to rural revitalization and high-quality development initiatives [10]

Group 1 - The core theme of the promotion event was "Silk Road Station · Magical Ningxia · Hometown of Stars," focusing on showcasing Ningxia's unique cultural tourism resources through various formats such as exhibitions and business exchanges [1][2] - The event aimed to deepen cultural tourism cooperation between Ningxia and Paris, expanding Ningxia's inbound tourism market [1][2] - A cooperation agreement was signed between Ningxia's cultural tourism department and Paris tourism authorities, covering areas such as tourism promotion, wine tourism exchange, and talent exchange [2][3] Group 2 - Ningxia's red wine and goji berries were highlighted in the product display area, with tasting sessions allowing guests to experience the quality of Ningxia's wines [3] - The event featured a non-heritage cultural exhibition showcasing traditional crafts, which received positive feedback from attendees [3] - The promotion event laid the foundation for cultivating internationally influential cultural tourism brands and emphasized the importance of aligning with international demands [3]

Group 1 - The core viewpoint of the report indicates that the Ningxia goji berry e-commerce market is expected to capture 61.3% of the national market share in 2024, reflecting strong market demand and a prosperous industry ecosystem [1][2] - In 2024, the national goji berry e-commerce retail sales are projected to reach 2.49 billion RMB, with a year-on-year growth of 8.2%, showcasing the industry's high-quality development opportunities [1] - Ningxia's goji berry e-commerce retail sales are anticipated to reach 1.53 billion RMB in 2024, an increase of 8.4 percentage points year-on-year, with retail volume expected to hit 23.69 million units, growing by 6.1% [1] Group 2 - The report highlights that the goji berry dry fruit market is relatively mature, with price indices across different regions showing high similarity due to the transparency and immediacy of e-commerce channels [2] - Ningxia's goji berry raw juice price index is the only one maintaining continuous positive growth, demonstrating its advantages in deep processing, demand insight, and brand premium [2] - Goji berries hold significant cultural, medicinal, and economic value in China, becoming an important economic crop in regions like Ningxia, Gansu, and Qinghai, with e-commerce sales emerging as a major sales channel [2]

Group 1 - The local state-owned enterprises are focusing on key areas to support rural revitalization, aligning with the five-year transition period for consolidating poverty alleviation achievements [1] - Companies are actively collaborating with local governments to identify resource endowments and development needs, helping rural areas find suitable industrial directions [1] - The National Energy Group Ningxia Electric Power Co., Ltd. is investing in photovoltaic projects to create "sunshine savings" for villagers [1] Group 2 - Various enterprises are leveraging regional resource advantages to develop integrated business models such as "new energy + rural tourism + health care," enhancing income for farmers [1] - The Ningxia Agricultural Reclamation Group Co., Ltd. is creating "rural complex" projects that connect farmers through profit-sharing and guaranteed purchase agreements, steadily increasing farmers' income [1] - The state-owned enterprises in the region are using their market platform advantages to promote Ningxia's specialty agricultural products, facilitating a transition from "growing well" to "selling well" [1] Group 3 - The China Petroleum & Chemical Corporation has established a "Yijie·Ningxia Quality Products" section to directly reach national consumers with local specialties like goji berries and lamb [1] - A collaborative initiative involving major state-owned enterprises aims to enhance the market presence of Ningxia's specialty products, with over 30 central enterprises participating [1] - The National Grid Corporation is investing in rural power grid enhancement projects to support rural industrial development and improve living standards [2] Group 4 - By the end of 2024, nine central enterprises stationed in Ningxia have sent 46 cadres to assist, trained 24,600 individuals, and invested 156 million yuan [2] - The sales volume of Ningxia's "six special" products in central enterprises reached 373 million yuan, directly creating 552 jobs and facilitating the transfer of 1,106 jobs [2]