现场展示：购销两旺受欢迎 12月28、29日的兰州大学城关校区校友广场热闹非凡。"头雁"培训实践课暨展销会上，60余家参展企业和他 们带来的百余种"甘味"农产品琳琅满目，吸引了大批师生和闻讯而来的市民现场品鉴和购买。 从祁连葡萄酒到静宁苹果，从宁夏枸杞（甘肃产区）到兰州百合，从苦水玫瑰到陇南武都的大红袍花椒…… 全方位展现了甘肃特色农业发展的丰硕成果。 兰大"头雁"培育显成效 "甘味"特优农产品走进校园 "头雁"学员乔建武展示本地特色农产品——瓜州毛辣子 每日甘肃网12月30日讯 据兰州晚报报道 为助力甘肃省乡村产业振兴，深化乡村产业振兴带头人培育成效， 12月28日至30日，兰州大学经济学院在城关校区、榆中校区相继开展"头雁"特优农产品品牌营销进兰大进市 区实践活动。 "今天来到兰州大学，主要是对我们甘肃特色中的特色——陇南的橄榄油进行一个展示和宣传。活动特别 好，通过这个平台，拉近了我们学员之间的距离，大家可以互相交流，共同为乡村振兴作贡献。"陇南陇锦 园油橄榄开发有限公司负责人王瑞说。 科技赋能：架起乡村振兴桥梁 据了解，此次展示活动依托甘肃省2025年乡村产业振兴带头人培育"头雁"项目品牌营销及企业管 ...

同一袋大米，标着"优质东北大米"和"五常大米"，选哪个？ 同样一块面包，写着"纯牛奶制作"和"乌兰察布鲜牛奶烘焙"，挑哪块？ 无论最终如何选择，对许多消费者而言，后者通常更具吸引力。 当"云南勐海古树普洱"以此区别于普通普洱，当"新疆阿克苏冰糖心"借此构建苹果的品质护城河，其胜 出之处便不在于单纯的价格比拼，而在于原产地那份无法复制的独特性。 买一瓶法国波尔多红酒，买的是法国西南部的阳光与风土；选一盒武夷岩茶，买的是武夷山的云雾与匠 心。满足口腹之欲外，感受原产地的浓浓风情。情感与品质的双重加持，让消费者心甘情愿为原产地标 签支付合理溢价。 当然，这一切双向奔赴的前提，在于标签之下必有品质相符的硬核支撑。家乡的代言，绝非简单的"地 理冠名"，而是将水土优势、工艺传承与品质管控，淬炼为产品的市场竞争力，让原产地标签成为消费 者决策中可靠的"价值锚点"。好物的回馈，亦非单一的"经济输血"，而是将市场影响力转化为本地的发 展动能，让家乡的品牌名片越擦越亮。来宾甘蔗、枣庄石榴、茂名荔枝、大同黄花、柞水木耳、光山油 茶……"土特产"变为乡亲们增收致富的大产业，乡村全面振兴新图景正在希望的田野上铺展。 家乡为好物代言，赋 ...

在宁夏回族自治区的广袤土地上 民族团结的温暖如同黄河水般绵延流淌 各族群众在葡萄藤下共话丰收 在身边上好思政课 在沙漠治沙爱沙 在社区广场上共跳社火 在宁夏与台湾青年共商发展 将民族团结融入柴米油盐的日常 橙黄橘 绿，秋日的六盘山景色绚丽。图片来源：固原文化旅游 宁夏地处西北腹地 北接内蒙古，南邻甘肃 西依贺兰山，东临黄河 独特的地理格局孕育出 多元文化交融的沃土 闽宁镇。(无人机照片)中新社记者 于晶 摄 宁夏在新时代书写着 民族团结进步的生动篇章 馆展出的鎏金铜牛。中新社记者 王紫儒 摄 宁夏博物 陵。中新社记者 王紫儒 摄 西夏陵2号 闽宁镇的协作发展 六盘山的扶贫攻坚 星星之火的基层守望 让这片红色热土上的民族团结之花 绽放出"中华民族共同体"的深刻内涵 思政在传递：让红色故事"声"入人心 在同心县的校园社区里，活跃着一支特殊的"银发"队伍——"薪火相传"老干部宣讲团。8年来，这些平 均年龄66岁的老党员带着红色故事走遍全县，累计开展宣讲1680场。 "薪火相 传"老干部宣讲团在宁夏吴忠市同心县罗山社区的舞台上表演。新华社记者 毛竹 摄 没有照本宣科，只有真情流露。当马希伟老人讲述长征中小红军战士的故 ...

开幕式上多项重点合作签约，标志着这一"广交会"级的国家级平台正高效打通优质农产品产销对接、品 牌升级与国际拓展的核心通道。展会的举办，是落实"粤享暖冬乐游广东"消费季活动的举措之一，为冬 日消费市场注入澎湃活力。 本届大湾区农交会由中国乡村发展协会、南方报业传媒集团（南方农村报社）、厦门市凤凰创意会展集 团有限公司联合主办。展会总展览面积超20000平方米，精心规划消费帮扶、乡村振兴/富民产业、绿色 有机地标、原产地农产品品牌四大特色展区，以精准的B2B模式对接产业链中高端需求，致力于构建 从"原产地直供"到"湾区消费升级"的深度价值链路。 12月12日，全国首个聚焦农业B2B的专业展会——2025大湾区农产品交易会暨土特产精品博览会（下 称"大湾区农交会"）在广州广交会展馆盛大启幕。本届展会以"推动农品融湾出海助力乡村全面振兴"为 主题，创新依托"媒体+"链接与赋能优势，成功吸引超600家参展商、千余家重点采购商及过万名专业观 众参与。 "融湾出海"架设共赢金桥 粤港澳大湾区拥有的庞大消费市场与全球贸易枢纽优势，为农产品实现品牌化、国际化跨越提供了顶级 舞台。 中国农产品市场协会会长、原农业部党组成员张玉香 ...

Group 1: Economic Development Strategy - Ningxia's strategy focuses on promoting urban-rural integration and high-quality economic development through new industrialization, new urbanization, and comprehensive rural revitalization [1] - The region has seen a faster growth rate in residents' income compared to economic growth, with farmers' income increasing more rapidly than urban residents' income [1] Group 2: Industrial Growth - In the first three quarters of this year, Ningxia's industrial added value above designated size grew by 7.8% year-on-year, and industrial investment increased by 27.0% [4] - Ningxia's industrial value added has averaged a growth rate of 7.9% since the 14th Five-Year Plan, surpassing the national average by 2.5 percentage points [3] Group 3: Urbanization and Infrastructure - Ningxia's urbanization rate is projected to reach 68.22% by 2024, which is 1.22 percentage points higher than the national average [7] - The region is actively improving urban infrastructure, including upgrading old residential areas and enhancing municipal services [5][6] Group 4: Agricultural Development - Ningxia has built a modern agricultural industry with eight national modern agricultural industrial parks and 15 agricultural science and technology parks [9] - The total output value of agriculture, forestry, animal husbandry, and fishery in Ningxia reached 625.65 billion yuan, with a year-on-year growth of 5.3% [9] Group 5: Brand Development and Market Expansion - Ningxia has cultivated 647 agricultural brands and established a comprehensive logistics network for rural areas, achieving full coverage of township commercial centers [9] - The region's specialty agricultural products, such as goji berries and wines, have seen significant brand value improvements, ranking among the top in national regional brand lists [9]

Core Insights - The 2025 National Consumption Conference launched the "Quality Consumption Month" and "Employee Care Season," showcasing local specialties, smart technology, health foods, and time-honored brands to highlight new consumption trends and enhance quality of life [1][10] Group 1: Local Specialties - Various local products were showcased, including Guangxi snail noodles, Heilongjiang blueberries, Jilin ginseng, Inner Mongolia yogurt, and Ningxia goji berries, attracting many visitors who appreciated the authentic taste of their hometowns [1] - The Ningxia representative office emphasized its role as a bridge to promote local products in Beijing, aiming to enhance the quality of life through authentic flavors [1] Group 2: Technology Integration - The technology experience area featured innovative lifestyle products, with a focus on smart drinking devices that garnered significant interest from health-conscious attendees [1][4] - Companies provided explanations of the entire production-to-consumption process, enhancing consumer understanding of modern service systems [1] Group 3: Health Consumption - The health consumption area displayed a variety of products, including children's food, premium fruits, and dairy products, with attendees actively engaging in product inquiries and tastings [3][6] - Interactive demonstrations in the dairy section allowed consumers to learn about healthier options available in the market [3] Group 4: Time-Honored Brands - Several time-honored brands participated, offering classic products alongside new low-sugar and light food options, appealing to younger audiences with trendy packaging [5][8] - A visitor noted the blend of traditional techniques and modern tastes in the offerings from a time-honored pastry brand [5] Group 5: Interactive Experience - The event featured multiple interactive segments, including a lottery in the People's Preferred Quality Life Experience Area, which created a lively atmosphere and provided useful lifestyle service information [8][10] - The conference aimed to enhance the sense of gain and happiness among employees by focusing on their daily lives and holiday purchasing needs [10]

Group 1: Core Trends in "Double 11" - The "Double 11" shopping festival is increasingly global, with significant overseas consumer engagement and a focus on traditional Chinese health products [1] - Taobao's international marketing efforts included a 1 billion RMB investment, resulting in a doubling of overseas transactions for 100,000 merchants [1] - JD reported over 100% growth in transaction volume and order quantity in several countries, with cross-border shipping services seeing over 300% growth in transaction value [1] Group 2: AI Integration in E-commerce - AI technology has been integrated throughout the "Double 11" shopping experience, enhancing merchant operations and consumer interactions [2] - Tmall's AI capabilities have reportedly saved merchants hundreds of millions of RMB in operational costs [2] - AI applications on Taobao have addressed nearly 50 million consumer needs, while JD's AI-driven customer service handled over 4.2 billion inquiries during the event [2] Group 3: Instant Retail and Offline Integration - Instant retail has emerged, with nearly one million offline stores participating in the "Double 11" promotions, driving significant sales [3] - Companies like Suning are leveraging local platforms to enhance instant retail capabilities, improving delivery efficiency for consumers [3] - The integration of online and offline shopping experiences is shifting from pure e-commerce to a more holistic, multi-channel approach [3]

Core Insights - The health consumption sector has seen significant growth overseas during the Double 11 shopping festival, with a double-digit increase in transactions since the promotion began on October 20 [1] - Traditional Chinese health products have become a unique selling point for Taobao, appealing to overseas consumers and reflecting a growing interest in Eastern health philosophies [1][2] Group 1: Market Performance - The health consumption market is valued at over $10 billion and continues to grow rapidly on a global scale [1] - Key product categories such as dietary supplements, home medical devices, contact lenses, and traditional health products have all performed well [1] - The search volume for health-related keywords has surged, with terms rooted in traditional Chinese medicine like "dampness removal," "warming the womb," "spleen strengthening," "kidney replenishment," and "black hair" being the top five demands from overseas users [1] Group 2: Regional Preferences - Consumers in Hong Kong, with a rich culture of health supplements, accounted for over one-third of the sales, favoring products like ganoderma, fish maw, and bird's nest [2] - North America, particularly Canada, has emerged as a potential "health powerhouse" with over 20% year-on-year growth, driven by local Chinese communities and those interested in Eastern culture [2] Group 3: Brand and Supply Chain Developments - Traditional brands are revitalizing through Taobao's overseas expansion, with established brands like Lei Yun Shang reporting nearly 40% year-on-year growth since joining the platform [2] - The trend towards ready-to-eat health products is rising, catering to busy professionals who prefer convenience [2] - Alibaba Health has entered the overseas market during Double 11, adding nearly 150,000 quality products, which may set a benchmark for the health industry’s international expansion [2] Group 4: Global Strategy - Taobao is aggressively pursuing globalization, launching its Double 11 campaign in 20 countries and regions with marketing subsidies of 1 billion yuan to help 100,000 merchants double their overseas sales [2] - "Chinese health culture" is evolving into a modern, convenient lifestyle choice that resonates with global consumer needs [2]

Core Insights - The rise of "China Goods" is increasingly appealing to foreign consumers, with overseas Chinese playing a significant role in promoting these products globally [1][2] - There is a growing interest in Chinese-made furniture, home appliances, and smart devices among Middle Eastern consumers, leading to the establishment of a one-stop cross-border service system for small and medium enterprises [2] Group 1: Market Opportunities - The Dubai Longcheng Chinese Chamber of Commerce is exploring cooperation with the Middle East market, aiming to establish a rapid channel for Xinjiang fruit to reach the region and set up a center for showcasing Chinese products [1] - The demand for fresh-cut flowers in Australia is high, particularly during holidays, presenting an opportunity for Yunnan's flower products to enter the market due to favorable logistics and seasonal advantages [2] Group 2: Business Strategies - The establishment of a liaison station by the Chamber of Commerce aims to provide comprehensive services, including legal, financial, and logistics support, to reduce costs and risks for Chinese enterprises entering the Middle Eastern market [2] - Companies are encouraged to strengthen communication with Chinese enterprises and adapt management experiences to local market conditions for better operational success [1]

Core Insights - Ningxia's goji berry industry has generated over 118.6 billion RMB in new value and 11.87 billion RMB in profit through the promotion of new varieties and technologies across 1.522 million acres in the past three years [1][2] Group 1: Industry Development - Ningxia is recognized as the primary production area for goji berries in China, with 25% of the country's dried goji berries and 90% of seedlings sourced from the region [1] - The region has established a comprehensive industry chain advantage, with goji products exported to over 50 countries and regions [1] - Ningxia's research team has developed the world's first goji genome database and created an efficient breeding technology system, leading to over 90% of new varieties being cultivated in the region [1] Group 2: Technological Advancements - The survival rate of goji seedling propagation has increased from 33.0% to 83.1%, with Ningxia supplying over 80% of the national seedling demand [2] - The region has developed planting models for challenging conditions such as saline-alkali and barren land, along with eight key green production technologies [2] - Ningxia has established 17 production and quality standards, providing valuable experience and technology to other goji planting bases across the country [2]