Core Viewpoint - The coffee consumption market in China is expanding rapidly, driven by local cultural influences and consumer preferences, leading to innovative product offerings that enhance market appeal and pricing power [1]. Group 1: Market Trends - The introduction of localized coffee products, such as "Sauce Latte," "Sesame Coffee," and "Beer Coffee," is attracting a younger demographic and diversifying flavor options beyond traditional milk coffee [3]. - Sales of innovative coffee products can account for over 50% of daily sales in some cafes, indicating strong consumer interest and demand for new flavors [5]. Group 2: Equipment Demand - There is a growing demand for home coffee equipment, with consumers increasingly investing in coffee machines and grinders, reflecting a shift towards home brewing [7]. - The sales of manual coffee brewing equipment have reportedly increased by over five times from 2020 to the present, showcasing a healthy market expansion [11]. Group 3: Market Projections - In the home coffee machine market, imported machines currently hold a 68% market share, while domestic machines account for 32%. However, projections suggest that by 2028, domestic machines could dominate with a 68% share [13].