Core Viewpoint - Salted Fish Shop and Liu Bi Ju have entered a ten-year strategic partnership to promote traditional Chinese food culture through the development of a new product line centered around sesame sauce konjac products [1][2]. Group 1: Strategic Partnership - The strategic cooperation agreement will be effective from October 16, 2025, and will last for ten years, focusing on the co-creation of sesame sauce konjac products [1]. - The collaboration aims to enhance both companies' market influence and value by combining traditional craftsmanship with innovative flavors [1]. Group 2: Product Development and Market Performance - Salted Fish Shop has launched its first strategic sub-brand "Da Mo Wang," which achieved over 1 billion yuan in sales within a year, becoming the company's top-selling product [2]. - The "Da Mo Wang" sesame sauce konjac has shown strong performance across various sales channels, including membership, convenience stores, and online platforms, contributing to a significant increase in sales efficiency for distributors [2]. - In the first half of 2025, the leisure konjac product segment generated revenue of 791 million yuan, marking a year-on-year growth of 155.10% and accounting for 26.90% of the company's total revenue [2]. Group 3: Market Expansion and Innovation - The "Da Mo Wang" sesame sauce konjac has successfully entered mainstream markets in North America and Southeast Asia, serving as a new model for Chinese flavors going global [3]. - The company is expanding its product matrix around the core flavor of sesame sauce, developing various derivative products such as garlic sesame sauce konjac and sesame sauce spicy tripe [3].