黄子弘凡辣条混合装限定款礼盒

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辣味新势力!卫龙美味(09985)官宣黄子弘凡为辣条品牌代言人
智通财经网· 2025-09-26 02:26
Core Insights - The collaboration between Huang Zihongfan and Weilong aims to create a strong emotional connection with young consumers, positioning the brand as a "happy lifestyle" representative [2][6] - The launch of the new Spicy Lobster Flavor snack is designed to enhance brand recognition and appeal to the youth market by transforming the consumption experience into a joyful emotional context [2][6] Product Innovation - Weilong's classic product, the Spicy Gluten Snack, has been revamped to retain its core advantages while incorporating elements that resonate with young consumers [4] - The new product features a unique non-fried process that locks in flavors, providing a satisfying taste experience without overwhelming spiciness [4] - The independent packaging is designed for convenience, making it suitable for various social scenarios, thus lowering the barrier for trial [4] Marketing Strategy - The dual approach of introducing a brand ambassador alongside a classic product innovation is aimed at closely connecting with the younger demographic [6] - Huang Zihongfan's energetic image is leveraged to transform Weilong from a familiar snack brand into a "happy partner" that understands the preferences of young consumers [6] Future Directions - Weilong plans to continue engaging with young consumers through collaborations and scenario-based marketing, ensuring that classic snacks remain relevant in their daily lives [7]