Group 1 - The core viewpoint of the news is the emphasis on enhancing the brand influence of "Yellow River Mouth Agricultural Products" through various initiatives in preparation for the 2025 Harvest Festival [1][3] Group 2 - The government of Dongying City has prioritized agricultural product brand development, leading to increased recognition and market impact of "Yellow River Mouth Agricultural Products," with notable products including Yellow River Mouth rice, hairy crabs, tidal sheep, and lotus roots [3] - Key initiatives to enhance the brand include: 1. Rebranding efforts with a project to upgrade the brand image, including the redesign of the public brand logo and mascot, with results to be unveiled at the Harvest Festival [3] 2. Increased promotional activities, such as participation in major exhibitions like "Good Products from Shandong," creating a hand-drawn H5 for Yellow River Mouth rice, and conducting live-streaming events to support farmers [3] 3. Organizing promotional activities that align with regional characteristics and market trends, including participation in large trade fairs and promotional events in major cities to expand market reach [3] - The next steps for Dongying City include adhering to the "Brand Strong Agriculture" strategy, exploring new models for product promotion and sales connections, and aiming to expand the reach of "Yellow River Mouth Agricultural Products" both nationally and internationally [3]

Core Insights - The Daqing River Estuary Crab Catching Ceremony and Promotion Conference for Yellow River Estuary Specialty Agricultural Products will be held on September 13, aiming to enhance the visibility and marketability of local agricultural products [1] Group 1: Agricultural Product Promotion - The promotion will focus on various agricultural products, including the Yellow River Estuary crab, rice, and lotus root, highlighting their unique qualities and market potential [3] - The Yellow River Estuary rice has a brand valuation of 1.157 billion yuan, attributed to its rich flavor and nutritional value, thanks to the unique saline-alkali ecology and nourishment from the Yellow River [3] - The Yellow River Estuary lotus root is recognized for its superior variety and long growth cycle, being referred to as a "treasure of lotus root" [3] Group 2: Strategic Goals - The initiative aims to connect high-quality agricultural products directly from farms to consumers, reducing intermediaries to ensure fresher and more affordable options for the public [3] - The overarching goal is to enhance the reputation of "Yellow River Estuary Specialty Agricultural Products" and integrate them into diverse consumption scenarios, thereby promoting local economic development [3]