Group 1 - The core viewpoint of the news is the emphasis on enhancing the brand influence of "Yellow River Mouth Agricultural Products" through various initiatives in preparation for the 2025 Harvest Festival [1][3] Group 2 - The government of Dongying City has prioritized agricultural product brand development, leading to increased recognition and market impact of "Yellow River Mouth Agricultural Products," with notable products including Yellow River Mouth rice, hairy crabs, tidal sheep, and lotus roots [3] - Key initiatives to enhance the brand include: 1. Rebranding efforts with a project to upgrade the brand image, including the redesign of the public brand logo and mascot, with results to be unveiled at the Harvest Festival [3] 2. Increased promotional activities, such as participation in major exhibitions like "Good Products from Shandong," creating a hand-drawn H5 for Yellow River Mouth rice, and conducting live-streaming events to support farmers [3] 3. Organizing promotional activities that align with regional characteristics and market trends, including participation in large trade fairs and promotional events in major cities to expand market reach [3] - The next steps for Dongying City include adhering to the "Brand Strong Agriculture" strategy, exploring new models for product promotion and sales connections, and aiming to expand the reach of "Yellow River Mouth Agricultural Products" both nationally and internationally [3]

在本次推介会上，除大闸蟹外，垦利区还将重点推介黄河口大米、黄河口莲藕。其中，"黄河口大米"依托黄河三角洲独特的盐碱生态和黄河水滋养，米香 浓郁，营养更为丰富，品牌估值已达11.57亿元。而"黄河口莲藕"因品种优良、生长周期长，被誉为"莲藕之珍品"。同时，在推介会上还将展示黄河口海 参、对虾、蜜桃等优质农产品。 垦利区希望推动这些优质的农产品，从田间地头直接端上餐桌、走进企业、进入更加多元的消费场景，减少中间环节，让群众吃得更新鲜、更实惠，让黄 河口农产品走入千家万户、把生态好滋味送进一日三餐，共同擦亮"黄河口特色农产品"这个金字招牌。(大众新闻记者李小凡) 近年来，垦利区依托黄河入海口独特的地理位置、气候条件和生态资源，系统开展良种选育、规模化生产和品牌打造，推动黄河口系列农产品实现品质和 价值双提升。目前，垦利区已经成功登记了"黄河口大米""黄河口莲藕""黄河口海参""黄河口蜜桃""黄河口对虾"等11个地理标志农产品，覆盖粮油、水 产、果蔬等多个品类。 9月9日，东营市政府新闻办召开2025黄河口大闸蟹开捕仪式暨黄河口特色农产品推介会新闻发布会。垦利区委副书记董圆圆就9月13日下午将举办的黄河 口特色农产品 ...