网络零售额稳步提升。强化政策赋能，制定实施电子商务产业发展实施意见、直播电商高质量发展三年行动计划等政策意见，坚持市场主导和政府推动， 加大资源整合和政策扶持力度，推动电子商务持续稳定发展。"十四五"期间，全市网络零售总额年均增长8.8%。 12月11日，东营市政府新闻办召开"高质量完成'十四五'规划"系列主题新闻发布会第二十场，东营市电子商务发展促进中心主任田国庆介绍了"十四五"期 间，东营市电子商务发展取得的成果。 电商生态初步完善。培育发展河口区电商产业园、东营区京东电商产业园、广饶县城市赋能中心3个电商园区（直播电商基地），打造河口区六合街道等5 个电商小镇、东升村等10个电商村，完善基础设施配套，健全公共服务体系，优化园区产业生态，吸引上下游企业集聚发展。全市电商企业达到2000家， 网络店铺4万余家。 新业态创新发展。支持直播电商、社区电商等新业态发展，拓展应用场景，积极创建集选品、直播、展示于一体的电商基地。深化产业融合，加快发 展"互联网+农业"新模式，接续农村电商发展成果，打造"黄河口农品"品牌矩阵，推动农产品上行扩面增效。"十四五"期间，全市农产品网络零售总额超 18.6亿元。（大众新闻记 ...

Core Viewpoint - The agricultural transformation in Dongying, once known as an "oil city," is significantly contributing to rural revitalization and increasing farmers' income through the development of high-quality agricultural products and brands [1] Group 1: Agricultural Transformation - Dongying is experiencing a profound agricultural change, moving from a focus on oil to agriculture [1] - The region is cultivating high-quality agricultural products on saline-alkali land, which is a notable shift in its economic focus [1] Group 2: Brand Development - The rise of agricultural brands in Dongying is a systematic project that integrates technology empowerment, quality foundation, industry integration, and innovative marketing [1] - These brands are becoming a powerful engine for promoting rural revitalization and enhancing farmers' income [1]

Group 1 - The core viewpoint of the news is the emphasis on enhancing the brand influence of "Yellow River Mouth Agricultural Products" through various initiatives in preparation for the 2025 Harvest Festival [1][3] Group 2 - The government of Dongying City has prioritized agricultural product brand development, leading to increased recognition and market impact of "Yellow River Mouth Agricultural Products," with notable products including Yellow River Mouth rice, hairy crabs, tidal sheep, and lotus roots [3] - Key initiatives to enhance the brand include: 1. Rebranding efforts with a project to upgrade the brand image, including the redesign of the public brand logo and mascot, with results to be unveiled at the Harvest Festival [3] 2. Increased promotional activities, such as participation in major exhibitions like "Good Products from Shandong," creating a hand-drawn H5 for Yellow River Mouth rice, and conducting live-streaming events to support farmers [3] 3. Organizing promotional activities that align with regional characteristics and market trends, including participation in large trade fairs and promotional events in major cities to expand market reach [3] - The next steps for Dongying City include adhering to the "Brand Strong Agriculture" strategy, exploring new models for product promotion and sales connections, and aiming to expand the reach of "Yellow River Mouth Agricultural Products" both nationally and internationally [3]