与父辈那座承载着岁月痕迹的家庭式的养殖羊棚不同，如今老 季精心耕耘的养殖事业不仅在规模上远超父辈，经营模式更是 升级，从饲料、防疫到售卖等一系列规模化、线上化的操作模 式，已成为农业现代化的鲜活注脚。 作者： 胡艳明 封图： 受访者供图 9月20日清晨5点左右，老季像往常一样早早起床。昨天刚下过一场雨，原本炎热的天气，一下就降温了。 他开车来到黄河口滩羊产业园（下称"滩羊产业园"），沿着他的羊圈检查了一圈，一切如常。 滩羊产业园坐落于山东省东营市利津县盐窝镇，此地紧邻渤海。从青藏高原奔腾而下的黄河水，一路奔涌 至东营注入大海，而这座滩羊产业园距离黄河入海口仅几十公里。 老季是滩羊产业园众多养殖户中的一员。他所在的盐窝镇，在附近十里八乡颇有名气。尤其是过年过节的 时候，周围村镇的居民都来这里采购鲜羊肉。老季自年轻时，接过了他父亲养羊的事业，这么多年一直勤 勤恳恳地坚持了下来。9月初，他刚刚卖了1000只羊，这批出栏的羊卖了大约150万元，让他回笼了不少 资金。 不过，与父辈那座承载着岁月痕迹的家庭式的养殖羊棚不同，如今老季精心耕耘的养殖事业不仅在规模上 远超父辈，经营模式更是升级，从饲料、防疫到售卖等一系列规模 ...

Group 1 - The core viewpoint of the news is the emphasis on enhancing the brand influence of "Yellow River Mouth Agricultural Products" through various initiatives in preparation for the 2025 Harvest Festival [1][3] Group 2 - The government of Dongying City has prioritized agricultural product brand development, leading to increased recognition and market impact of "Yellow River Mouth Agricultural Products," with notable products including Yellow River Mouth rice, hairy crabs, tidal sheep, and lotus roots [3] - Key initiatives to enhance the brand include: 1. Rebranding efforts with a project to upgrade the brand image, including the redesign of the public brand logo and mascot, with results to be unveiled at the Harvest Festival [3] 2. Increased promotional activities, such as participation in major exhibitions like "Good Products from Shandong," creating a hand-drawn H5 for Yellow River Mouth rice, and conducting live-streaming events to support farmers [3] 3. Organizing promotional activities that align with regional characteristics and market trends, including participation in large trade fairs and promotional events in major cities to expand market reach [3] - The next steps for Dongying City include adhering to the "Brand Strong Agriculture" strategy, exploring new models for product promotion and sales connections, and aiming to expand the reach of "Yellow River Mouth Agricultural Products" both nationally and internationally [3]