华鑫证券研报指出，潮宏基终端销售逆势高增，门店扩张稳步推进。7月，公司推出黄油小熊联名系列 产品，并将其送上《费加罗》中文版杂志封面，成功出圈，杂志封面定制款限定小熊开售秒售罄，首发 当晚抖音旗舰店实时在线人数破5万，刷新品牌直播新纪录。公司紧抓年轻人悦己消费心理，构建起差 异化IP矩阵，精准把控从产品上市到销售爆发全过程节奏，通过挖掘绑定高热场景提升产品使用价值与 情感共鸣，激发消费者主动分享与传播的热情，从而引爆社交裂变。公司差异化定位年轻时尚消费群体 品牌，凭借强大的产品设计能力构建起丰富的产品矩阵，非遗文化融合与潮流IP联名具备爆款潜力，海 外市场拓展顺利，未来盈利可观。首次覆盖，给予"买入"投资评级。 ...

华鑫证券研报指出，潮宏基终端销售逆势高增，门店扩张稳步推进。7月，公司推出黄油小熊联名系列 产品，并将其送上《费加罗》中文版杂志封面，成功出圈，杂志封面定制款限定小熊开售秒售罄，首发 当晚抖音旗舰店实时在线人数破5万，刷新品牌直播新纪录。公司紧抓年轻人悦己消费心理，构建起差 异化IP矩阵，精准把控从产品上市到销售爆发全过程节奏，通过挖掘绑定高热场景提升产品使用价值与 情感共鸣，激发消费者主动分享与传播的热情，从而引爆社交裂变。公司差异化定位年轻时尚消费群体 品牌，凭借强大的产品设计能力构建起丰富的产品矩阵，非遗文化融合与潮流IP联名具备爆款潜力，海 外市场拓展顺利，未来盈利可观。首次覆盖，给予"买入"投资评级。 ...

Investment Highlights - The company launched a collaboration series with "Butter Bear," which gained significant attention, including being featured on the cover of the Chinese version of "Figaro" magazine, leading to a sell-out of limited edition products and a record-breaking online presence during the launch [1] - The company is effectively targeting the young consumer market by creating a differentiated IP matrix and enhancing product value through emotional resonance, which drives consumer engagement and social sharing [1] Sales and Expansion - The company has experienced significant growth in average store sales, with a product repurchase rate reaching 60% in the first half of 2025, and stable performance in overseas stores [2] - The company plans to open over 150 new stores this year, including 10 in overseas markets, indicating strong expansion potential and a robust partnership with franchisees [2] Profit Forecast - The company is positioned as a brand targeting young, fashionable consumers, leveraging strong product design capabilities and cultural integration to create potential blockbuster products [3] - Future earnings are projected to be substantial, with estimated EPS of 0.56, 0.70, and 0.86 yuan for 2025, 2026, and 2027 respectively, corresponding to PE ratios of 29, 23, and 19 times at the current stock price [3]

Investment Rating - The report assigns a "Buy" investment rating for the company, marking its first coverage [2][7]. Core Insights - The company has demonstrated significant growth in terminal sales and is steadily expanding its store network, with a projected net increase of over 150 stores for the year, including 10 new stores in overseas markets [6]. - The launch of the "Butter Bear" collaboration series has successfully captured consumer attention, achieving record sales and engagement, particularly among younger demographics [5]. - The company is positioned to benefit from a strong product design capability and a differentiated brand targeting young, fashion-conscious consumers, with projected earnings per share (EPS) of 0.56, 0.70, and 0.86 yuan for 2025, 2026, and 2027 respectively [7][9]. Summary by Sections Market Performance - The company's stock price is currently at 16.44 yuan, with a total market capitalization of 146 billion yuan and a 52-week price range of 4.07 to 17.39 yuan [2]. Sales and Expansion - The average sales per store continue to show high growth, with a product repurchase rate of 60% in the first half of 2025, indicating strong customer loyalty [6]. Financial Projections - The company forecasts a revenue growth rate of 21.7% in 2025, with expected revenues of 7,933 million yuan, and a significant rebound in net profit projected at 500 million yuan, reflecting a growth rate of 158.3% [9][10]. - The report anticipates a gradual increase in return on equity (ROE) from 5.3% in 2024 to 20.9% by 2027, indicating improving profitability [9][10].