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永辉超市海安首店调改升级,深耕县域市场
Sou Hu Cai Jing· 2025-09-12 07:59
Core Viewpoint - Yonghui Supermarket is accelerating its "downward strategy" to enhance quality service and innovate the "Fat Donglai model" in county markets, marking a significant step in its layout in the Suzhong county market with the opening of its first "Fat Donglai model" store in Hai'an [4]. Group 1: Store Transformation - The newly renovated Yonghui Supermarket in Hai'an has a retail area of over 2,600 square meters and aims to meet local consumer demands for improved fresh produce quality, shopping environment, and service experience [4]. - The store has undergone a significant product overhaul, removing 7,636 out of 13,030 original items and adding 3,751 new products, resulting in a new product ratio exceeding 41% [5]. - The product structure now closely aligns with the Fat Donglai standard, with imported goods accounting for 13% and fresh food categories increasing from 5% to 20% [5]. Group 2: Product Innovation - The fresh produce section has been upgraded to include high-altitude vegetables, organic products, and specialty fruits, enhancing quality and source control [5]. - The store features a dedicated area for Fat Donglai products and Yonghui's selected items, including ten core products that meet daily family needs with high quality-to-price ratios [7]. - The bakery section has introduced over 90 new products, balancing health and creativity, and offering popular items like durian mille-feuille and matcha red bean soufflé [7]. Group 3: Service and Experience Enhancement - The store layout has been optimized to create a more open shopping atmosphere, with wider aisles and lower shelf heights [8]. - Customer service has been enhanced with various amenities, including a rest area with health measurement tools and free charging stations, reflecting a deep understanding of customer needs [8]. - Food safety measures are strictly implemented, with a "468 principle" for cut fruit products to ensure freshness [10]. Group 4: Employee Development - The employee count has increased from 86 to over 130, creating numerous local job opportunities, with an increase in average salaries [11]. - Yonghui has launched a "Craftsman Plan" to provide systematic training and certification for frontline employees, enhancing their professional skills and service quality [11]. - The store aims to integrate the "people-oriented" philosophy of the Fat Donglai model with local consumer habits and culture, creating a unique shopping experience for the Hai'an community [11].