Core Viewpoint - The article invites global buyers to participate in the "Celebration of the 2025 Chinese Farmers' Harvest Festival" in Zhanjiang, showcasing the region's agricultural products and promoting business opportunities [5][6][41]. Group 1: Event Details - The event will take place on September 23, 2025, at the Jinsha Bay Laolishi Square in Zhanjiang [43][44]. - It aims to create a platform for high-efficiency supply and demand matching, showcasing Zhanjiang's rural revitalization achievements [30][34]. Group 2: Agricultural Resources and Products - Zhanjiang boasts 6.32 million acres of fertile land and a coastline of 1,195.26 kilometers, making it a rich agricultural hub [4]. - The region has developed a public brand system called "Zhanpin," which includes 176 recognized brands, with 31 being regional public brands and 145 product brands [15][13]. - In 2024, the "Zhanpin" brand is expected to achieve a sales revenue of approximately 10.6 billion yuan, with 12 products each generating over 100 million yuan in sales [22][24]. Group 3: Industry Significance - Zhanjiang is a key player in Guangdong's agricultural industry, with 9 out of 20 major modern agricultural industry clusters located in the region, including sweet potatoes, lychees, and prawns [18][19]. - The region is recognized for its stable agricultural resources and strong supply capabilities, positioning it as a prime selection destination for industry buyers [26]. Group 4: Engagement and Experience - The festival will feature an immersive selection journey from farm to table, incorporating interactive experiences and cultural exhibitions [32][34]. - The "Zhanpin Market" will facilitate direct connections between buyers and local farmers, enhancing the efficiency of negotiations [35][36]. - The event will also leverage media and e-commerce influencers to promote Zhanjiang's agricultural products, combining offline experiences with online contracts [37][38].

Core Viewpoint - The establishment of the fruit purchasing and sales station in Xin'an Town aims to enhance the development of the local specialty agricultural industry, promoting scale and brand building [2][5]. Group 1: Overview of the Fruit Purchasing and Sales Station - The fruit purchasing and sales station was officially opened on May 21, 2024, and is a collaborative effort between the Guangdong Provincial Department of Agriculture and Rural Affairs and the Guangdong Power Grid Company [2][3]. - This station is the first comprehensive service platform in Xin'an Town that integrates agricultural specialty product procurement, sales, and brand promotion [4][5]. - Located at the entrance of the Shanxi Village Committee, the station benefits from convenient transportation and a prime location near the G325 National Road [7]. Group 2: Economic Impact and Objectives - The station is surrounded by extensive planting bases for guava, yellow skin fruit, longan, and other specialty fruits, serving as a "golden window" for showcasing high-quality agricultural products [8][9]. - It acts as a hub connecting farmers, enterprises, and markets, facilitating the flow of goods and reducing circulation costs [10][12][15]. - The station directly connects growers with buyers, minimizing intermediary losses and ensuring stable farmer income and product competitiveness, contributing to a win-win situation for collective economic growth and farmer prosperity [16][17]. Group 3: Future Development Plans - The work team plans to leverage the station to further advance industrial upgrades, focusing on brand development and enhancing the quality characteristics of Xin'an fruits [19][20]. - There are intentions to expand e-commerce channels by introducing new sales models such as live streaming and community group buying, creating an integrated online and offline sales network [20][21]. - The strategy includes extending the industrial chain by exploring deep processing and cold chain storage services to increase product added value, thereby enhancing the collective economic "blood-making" function and benefiting more communities through rural revitalization efforts [22][23].